Throughout the Advanced Management Program (AMP), participants develop a personal case that involves building a comprehensive strategy and implementation plan to address a personal leadership challenge or strategic opportunity facing one's organization. Yulia Chekunaeva, Director of Capital Markets & Strategic Initiatives at EN+ Group, and AMP alum, shares how her personal case helped identify the unique market opportunity for the metals and mining industry—and created an opportunity for a new sustainable business model. She hopes the implementation of her personal case at her organization will become apparent to others in the industry and create a greater change for the future.