Transforming Customer Experiences

Through a rich learning experience that includes faculty presentations, case studies, hands-on workshops, and group discussions, this service management program prepares you to design and deliver transformational customer experiences. You will leave with a road map for creating a distinct and sustainable service model, maximizing customer engagement, enabling customers and employees to thrive, and securing a competitive edge in your industry.

Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.

To address the specific challenges facing your company in a more personal way, this program includes a personalized coaching session. You will work directly with an HBS faculty member to identify opportunities for service improvement, determine the best tools and techniques for your company, and apply program lessons. These sessions will help you redefine your service vision, improve the design of your organization, enhance service execution, and lead customer experience transformation.

Throughout the program, members of your company team will collaborate in diagnosing and addressing the challenges facing your organization. In addition, your team will work with a faculty coach to identify shared objectives for service improvement and create an action plan for working together to drive the changes that will take service to the next level.

In early-morning sessions, faculty members will share powerful insights from ongoing research that will stimulate new thinking as you work to improve service. Be among the first to learn about emerging trends—in realms ranging from human psychology to organization structure—that can inform your service strategy and execution.

To address the specific challenges facing your company in a more personal way, this program includes a personalized coaching session. You will work directly with an HBS faculty member to identify opportunities for service improvement, determine the best tools and techniques for your company, and apply program lessons. These sessions will help you redefine your service vision, improve the design of your organization, enhance service execution, and lead customer experience transformation.

Throughout the program, members of your company team will collaborate in diagnosing and addressing the challenges facing your organization. In addition, your team will work with a faculty coach to identify shared objectives for service improvement and create an action plan for working together to drive the changes that will take service to the next level.

In early-morning sessions, faculty members will share powerful insights from ongoing research that will stimulate new thinking as you work to improve service. Be among the first to learn about emerging trends—in realms ranging from human psychology to organization structure—that can inform your service strategy and execution.

To address the specific challenges facing your company in a more personal way, this program includes a personalized coaching session. You will work directly with an HBS faculty member to identify opportunities for service improvement, determine the best tools and techniques for your company, and apply program lessons. These sessions will help you redefine your service vision, improve the design of your organization, enhance service execution, and lead customer experience transformation.

Throughout the program, members of your company team will collaborate in diagnosing and addressing the challenges facing your organization. In addition, your team will work with a faculty coach to identify shared objectives for service improvement and create an action plan for working together to drive the changes that will take service to the next level.

In early-morning sessions, faculty members will share powerful insights from ongoing research that will stimulate new thinking as you work to improve service. Be among the first to learn about emerging trends—in realms ranging from human psychology to organization structure—that can inform your service strategy and execution.