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Executive Education
    Harvard Business School Right arrow Executive Education Right arrow Participant Stories Right arrow Innovating Your Business Strategy
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Participant Stories Right arrow Innovating Your Business Strategy

    Innovating Your Business Strategy

    Revitalize your approach to strategy through design thinking.
    Innovating Your Business Strategy
    Revitalize your approach to strategy through design thinking.
    Featured Program
    Reimagining Strategy: Applying Design Thinking to Your Organization
    Date

    TBD

    Format

    In-Person

    Location

    HBS Campus

    Apply design thinking to reframe strategic challenges, find novel opportunities for innovation, and revitalize your business strategy.
    Program Details
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Program Finder
    Featured Program
    Reimagining Strategy: Applying Design Thinking to Your Organization
    Date

    TBD

    Format

    In-Person

    Location

    HBS Campus

    Apply design thinking to reframe strategic challenges, find novel opportunities for innovation, and revitalize your business strategy.
    Program Details
    Program Finder

    As a product manager in today's intensely competitive technology industry, Mustafa Firik of Nuance Communications understands the importance of forward-thinking strategy. In recent years, he has attended several Harvard Business School (HBS) Executive Education programs—Program for Leadership Development, Leading Product Innovation, and Strategy: Building and Sustaining Competitive Advantage—to enhance his strategic skills and improve his company's performance. Adding to his education portfolio, he recently attended the new Reimagining Strategy program. In this interview, he shares a few thoughts about his latest learning experience.

    What were you hoping to accomplish in the Reimagining Strategy program?

    As a product manager, I continuously look for innovation opportunities that can either support or fine-tune my organization's strategy and positioning relative to our competitors, and I use my own framework for structuring and analyzing potential innovation. My objective for this program was to improve my framework by exploring other ways to think innovatively. I found exactly what I was looking for. In Reimagining Strategy, we discussed real-world business decisions and explored analytical techniques for combining the art and science of value creation.

    Which learning experiences did you find most beneficial?

    The simulation exercise was very insightful. Simulations I've done in the past were mostly results-oriented, but this one focused on internal interactions within a team during a problem-solving scenario. This program also provided several eye-opening "how-to's" and "how-not-to's" that I added to my toolkit.

    How would you describe your on-campus experience?

    As I expected, the in-class case discussions and living group interactions helped me discern the learning objectives easily. The participants represented a diverse mix of geographies and industries. Observing and interacting with this group gave me access to a wide range of perspectives, motivations, and insights. Overall, I found the classrooms, food, and accommodations to be first class.

    What keeps you coming back for additional programs at HBS?

    Although the programs I have taken have been closely related to each other, each one has provided significant additional knowledge. In fact, doing the same business case for a second time with a different professor actually provided new insights.

    What are your biggest professional challenges, and how has HBS helped you tackle them?

    Our business unit is facing fierce competition from two separate groups: technology giants with deep pockets and complementary services, and local competitors with cheaper offerings. We’re continuously adapting our strategy, and we need to innovate rapidly to stay relevant to our customers’ needs. To stay ahead of this challenge, I've taken several programs at HBS Executive Education that have focused on strategy and innovation. Those experiences have helped me acquire the skills my organization needs.

    How would you describe the program’s value to someone who's considering it?

    Reimagining Strategy increases innovative-thinking prowess while also expediting the identification of potential enhancements to an existing strategy. The program would be especially beneficial to executives who are in—or work closely with—product management.

    Featured Program
    Reimagining Strategy: Applying Design Thinking to Your Organization
    Date

    TBD

    Format

    In-Person

    Location

    HBS Campus

    Apply design thinking to reframe strategic challenges, find novel opportunities for innovation, and revitalize your business strategy.
    Program Details
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Program Finder
    Featured Program
    Reimagining Strategy: Applying Design Thinking to Your Organization
    Date

    TBD

    Format

    In-Person

    Location

    HBS Campus

    Apply design thinking to reframe strategic challenges, find novel opportunities for innovation, and revitalize your business strategy.
    Program Details
    Program Finder

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