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Executive Education
    Harvard Business School Right arrow Executive Education Right arrow Participant Stories Right arrow Integrating Creativity And Strategy
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Participant Stories Right arrow Integrating Creativity And Strategy

    Integrating Creativity And Strategy

    Use design thinking to transform your business strategy.
    Integrating Creativity And Strategy
    Use design thinking to transform your business strategy.
    Featured Program
    Reimagining Strategy: Applying Design Thinking to Your Organization
    Date

    TBD

    Format

    In-Person

    Location

    HBS Campus

    Apply design thinking to reframe strategic challenges, find novel opportunities for innovation, and revitalize your business strategy.
    Program Details
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Program Finder
    Featured Program
    Reimagining Strategy: Applying Design Thinking to Your Organization
    Date

    TBD

    Format

    In-Person

    Location

    HBS Campus

    Apply design thinking to reframe strategic challenges, find novel opportunities for innovation, and revitalize your business strategy.
    Program Details
    Program Finder

    Benjamin Quadros, CEO of Brazil-based tech company BRQ, enrolled in his first program at Harvard Business School (HBS) Executive Education in 2008—and he hasn't looked back since. To date, Quadros has completed seven programs at HBS and now feels "more confident to lead the company and inspire our employees," he says. In this interview, Quadros describes his experience in the most recent program he attended, Reimagining Strategy.

    Why did you choose to attend Reimagining Strategy?

    I had three reasons for attending. One was the quality of the faculty team, as I had already seen Professor Cynthia Montgomery teach in the Owner/President Management program. Two, I wanted to learn new strategies for the digital world. Three, I wanted to return to the on-campus environment at HBS.

    Why were you eager to return to the on-campus environment?

    It's amazing how good the on-campus environment is and how well it's designed for the learning process. And it seems to get better every time I return to campus, with new buildings and better facilities. There's a great place to study around every corner. My favorite spots are the Baker Library and the gym at Shad Hall.

    How did this program change your approach to strategy?

    The program taught me that timing, creativity, and collective intelligence are more important than ever for creating an effective strategy. I also gained new strategic tools and frameworks that I’m already using in my company.

    You've completed several other executive education programs at HBS. What did you gain from those experiences?

    The first program I completed at HBS was Owner/President Management, and it was a life-changing experience. The other HBS Executive Education programs I completed—Disruptive Innovation, Aligning Strategy and Sales, Leading Professional Service Firms, Making Corporate Boards More Effective, and Achieving Breakthrough Service—were also great and taught me how to maintain a student mindset. To quote Einstein, "The more I learn, the more I realize how much I don't know." Besides that, the HBS network is fantastic and I've made enduring friends. In fact, a few of us started the HBS Alumni Angels of Brazil, and today we have more than 100 members.

    What advice would you give to a future participant to help them get the most out of the investment?

    Understand the case method, study the cases in advance, take time to tour the HBS facilities, share ideas, be open to friends, and relax and enjoy. You will gain so many insights for your business!

    Featured Program
    Reimagining Strategy: Applying Design Thinking to Your Organization
    Date

    TBD

    Format

    In-Person

    Location

    HBS Campus

    Apply design thinking to reframe strategic challenges, find novel opportunities for innovation, and revitalize your business strategy.
    Program Details
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Program Finder
    Featured Program
    Reimagining Strategy: Applying Design Thinking to Your Organization
    Date

    TBD

    Format

    In-Person

    Location

    HBS Campus

    Apply design thinking to reframe strategic challenges, find novel opportunities for innovation, and revitalize your business strategy.
    Program Details
    Program Finder

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