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Executive Education
    Harvard Business School Right arrow Executive Education Right arrow Participant Stories Right arrow Leveraging Choice Architecture
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Participant Stories Right arrow Leveraging Choice Architecture

    Leveraging Choice Architecture

    Influence and optimize decision-making with behavioral economics.
    Leveraging Choice Architecture
    Influence and optimize decision-making with behavioral economics.
    Download Brochure
    Featured Program
    Behavioral Economics: Understanding and Shaping Customer and Employ...
    Date

    17-22 OCT 2021

    Format

    In-Person

    Location

    HBS Campus

    Create more value by shaping the conditions that can alter customer and employee decision-making in powerful and often surprising ways.
    Program Details
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Program Finder
    Featured Program
    Behavioral Economics: Understanding and Shaping Customer and Employ...
    Date

    17-22 OCT 2021

    Format

    In-Person

    Location

    HBS Campus

    Create more value by shaping the conditions that can alter customer and employee decision-making in powerful and often surprising ways.
    Program Details
    Download Brochure
    Program Finder

    What drives the decision-making of customers and employees? That was the question that Tom Marasheski, Director of Global Marketing Operations for Merck & Co.'s Global Human Health Division, wanted to answer when he and his colleagues attended the Behavioral Economics program at Harvard Business School (HBS) Executive Education. Here, Marasheski describes how the program will help enable his team to strengthen their marketing and operations by applying the principles of behavioral economics.

    Why did you and your colleagues decide to attend this program?

    We wanted to accelerate the application of behavioral economics in our organization in order to improve customer and employee engagement. Our goal was to learn the key behavioral drivers behind decision-making and how to develop choice architecture to influence outcomes.

    What insights from the program have you found most valuable?

    Working in global marketing operations, I am always focused on ensuring that our processes are efficient, effective, and compliant. In the program, we learned about the "levers" that can change behavior; that framework also complements the Lean Six Sigma principles that we already use. It was valuable to learn when to trigger—or bypass—certain systems to correct for bias or heuristics that influence our organizational processes. The program has given me a systematic approach for addressing the psychological factors that may be at the root of a problem.

    How has the program impacted your day-to-day work?

    Since completing the program, I've become more self-aware and better able to recognize when biases are affecting my decision-making. This has allowed me to make better and more informed choices. I also have a new "behavioral-economics lens" that helps me determine when some of our business challenges are due to biases and when they're driven by behavior or change-management issues. Once I recognize the cause, I can begin to apply the relevant tool from behavioral economics.

    How did you benefit from attending the program as a team?

    Throughout the week, we were able to collaborate, review key learnings, and discuss ways to apply the principles of behavioral economics to our work. As a team, we were able to share insights, challenge assumptions, and develop an effective game plan for embedding behavioral economics in our organization.

    What did you enjoy about the on-campus experience?

    The on-campus experience allowed me to focus on the content of the program without getting interrupted by daily work. I also enjoyed meeting and collaborating with people from different industries, countries, and functions.

    How would you describe the program's value to someone considering it?

    This program will give you a whole new perspective. You'll learn how to identify the key drivers behind decision-making and how to effectively introduce simple interventions that can have a big impact on outcomes. These tools aren’t just applicable to business. They can help you become more self-aware and make better choices.

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    More Admissions Information
    Download Brochure
    Featured Program
    Behavioral Economics: Understanding and Shaping Customer and Employ...
    Date

    17-22 OCT 2021

    Format

    In-Person

    Location

    HBS Campus

    Create more value by shaping the conditions that can alter customer and employee decision-making in powerful and often surprising ways.
    Program Details
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Program Finder
    Featured Program
    Behavioral Economics: Understanding and Shaping Customer and Employ...
    Date

    17-22 OCT 2021

    Format

    In-Person

    Location

    HBS Campus

    Create more value by shaping the conditions that can alter customer and employee decision-making in powerful and often surprising ways.
    Program Details
    Download Brochure
    Program Finder

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