Marketing is responsible for driving the organic growth of a business, and digital technologies have significantly changed the practice of marketing to become agile, data-driven, and measurable. Whether you're a marketing executive or a general manager, this program dives deep into the latest marketing concepts and strategies, enabling you to become a leading-edge practitioner. You will emerge with the advanced skills needed to develop and implement an integrated marketing strategy that generates value for customers and growth for your organization.
Marketing is responsible for driving the organic growth of a business, and digital technologies have significantly changed the practice of marketing to become agile, data-driven, and measurable. Whether you're a marketing executive or a general manager, this program dives deep into the latest marketing concepts and strategies, enabling you to become a leading-edge practitioner. You will emerge with the advanced skills needed to develop and implement an integrated marketing strategy that generates value for customers and growth for your organization.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
Highlighting the latest concepts and tools of strategic marketing management, this program includes faculty presentations, case studies, dynamic discussions, and interactive problem-solving activities. As you analyze your firm's unique ability to develop and deliver products and services with meaningful customer value, you'll learn how to segment the marketplace and fit products accordingly, and evolve your marketing strategies to capitalize on business shifts.
Highlighting the latest concepts and tools of strategic marketing management, this program includes faculty presentations, case studies, dynamic discussions, and interactive problem-solving activities. As you analyze your firm's unique ability to develop and deliver products and services with meaningful customer value, you'll learn how to segment the marketplace and fit products accordingly, and evolve your marketing strategies to capitalize on business shifts.
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.
Eva Ascarza
Jakurski Family Associate Professor of Business Administration
Das Narayandas
Edsel Bryant Ford Professor of Business Administration
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.
Eva Ascarza
Jakurski Family Associate Professor of Business Administration
Das Narayandas
Edsel Bryant Ford Professor of Business Administration
