A successful marketing strategy starts with your customer. Whether you're a marketing decision-maker or a general manager, this program dives deep into the latest management concepts and marketing strategies—from market segmentation and product positioning to digital channels and social media marketing. You will emerge with the advanced skills needed to develop and implement an integrated marketing strategy that generates value for customers and growth for your organization.
A successful marketing strategy starts with your customer. Whether you're a marketing decision-maker or a general manager, this program dives deep into the latest management concepts and marketing strategies—from market segmentation and product positioning to digital channels and social media marketing. You will emerge with the advanced skills needed to develop and implement an integrated marketing strategy that generates value for customers and growth for your organization.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
Highlighting the latest concepts and tools of strategic marketing management, this program includes faculty presentations, case studies, dynamic discussions, and interactive problem-solving activities. As you analyze your firm's unique ability to develop and deliver products and services with meaningful customer value, you'll learn how to evaluate marketplace potential, price products optimally, and evolve your marketing strategies to capitalize on business shifts.
Highlighting the latest concepts and tools of strategic marketing management, this program includes faculty presentations, case studies, dynamic discussions, and interactive problem-solving activities. As you analyze your firm's unique ability to develop and deliver products and services with meaningful customer value, you'll learn how to evaluate marketplace potential, price products optimally, and evolve your marketing strategies to capitalize on business shifts.
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.
Michael I. Norton
Harold M. Brierley Professor of Business Administration. Director of Research. Member of the Marketing Unit; and faculty chair of "Strategic Marketing Management."
Apply the latest insights from behavioral economics to create more effective marketing.
Frank V. Cespedes
MBA Class of 1973 Senior Lecturer of Business Administration. Member of the Entrepreneurial Management Unit; and faculty chair of "Aligning Strategy and Sales."
John T. Gourville
Albert J. Weatherhead, Jr. Professor of Business Administration. Member of the Marketing Unit.
Ayelet Israeli
Assistant Professor of Business Administration. Member of the Marketing Unit.
Donald K. Ngwe
Assistant Professor of Business Administration. Member of the Marketing Unit.
Shelle M. Santana
Assistant Professor of Business Administration in the Marketing Unit.
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.
Michael I. Norton
Harold M. Brierley Professor of Business Administration. Director of Research. Member of the Marketing Unit; and faculty chair of "Strategic Marketing Management."
Apply the latest insights from behavioral economics to create more effective marketing.
Frank V. Cespedes
MBA Class of 1973 Senior Lecturer of Business Administration. Member of the Entrepreneurial Management Unit; and faculty chair of "Aligning Strategy and Sales."
John T. Gourville
Albert J. Weatherhead, Jr. Professor of Business Administration. Member of the Marketing Unit.
Ayelet Israeli
Assistant Professor of Business Administration. Member of the Marketing Unit.
Donald K. Ngwe
Assistant Professor of Business Administration. Member of the Marketing Unit.
Shelle M. Santana
Assistant Professor of Business Administration in the Marketing Unit.
