Strategic Marketing Management

Summary

A successful marketing strategy starts with your customer. Whether you're a marketing decision-maker or a general manager, this program dives deep into the latest management concepts and marketing strategies—from market segmentation and product positioning to digital channels and social media marketing. You will emerge with the advanced skills needed to develop and implement an integrated marketing strategy that generates value for customers and growth for your organization.

Who Should Attend

• Marketing executives and managers at all levels and in companies of all sizes and stages who want to improve planning and implementation skills
• General managers—from entrepreneurs to leaders in established companies—whether or not they have prior experience in marketing
• Managers in functions related to marketing such as finance, operations, or business development
• The strategy marketing program is appropriate for both business-to-business and business-to-consumer organizations

Dive Deeper into the Experience

Inside the Classroom

See how exchange with faculty and peers yields new insights into critical business trends.

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We Celebrate New Ways of Thinking. Are You Ready?

Thrive in a learning environment that welcomes diverse ideas and perspectives.

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Discover more about business. And yourself.

Global perspectives > Leadership growth > Organizational impact.

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Learning and Living at HBS

When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.