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    ... Right arrow Topic-Focused Programs Right arrow Strategic Marketing Management Right arrow Overview

    Strategic Marketing Management

    Strategic Marketing Management
    Juan Botero

    "I returned to work with many ideas that I was able to start implementing immediately."

    Dr. Juan Botero
    Vice President, Continental Tires, U.S.
    Read His Story
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Juan Botero

    "I returned to work with many ideas that I was able to start implementing immediately."

    Dr. Juan Botero
    Vice President, Continental Tires, U.S.
    Read His Story
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu

    Summary

    Marketing is responsible for driving the organic growth of a business, and digital technologies have significantly changed the practice of marketing to become agile, data-driven, and measurable. Whether you're a marketing executive or a general manager, this program dives deep into the latest marketing concepts and strategies, enabling you to become a leading-edge practitioner. You will emerge with the advanced skills needed to develop and implement an integrated marketing strategy that generates value for customers and growth for your organization.

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    Summary

    Marketing is responsible for driving the organic growth of a business, and digital technologies have significantly changed the practice of marketing to become agile, data-driven, and measurable. Whether you're a marketing executive or a general manager, this program dives deep into the latest marketing concepts and strategies, enabling you to become a leading-edge practitioner. You will emerge with the advanced skills needed to develop and implement an integrated marketing strategy that generates value for customers and growth for your organization.

    Key Benefits
    This program prepares you to lead an integrated marketing strategy that aligns your business with consumer needs, differentiating it from the competition. Whatever your industry, you will leave the program prepared to drive profitable growth through a more forward-thinking approach to marketing strategy.

    DetailsCollapse All

    Drive integrated, customer-centric marketing strategiesDrive integrated, customer-centric marketing strategies
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    • Analyze markets, customer needs, and buying behaviors
    • Determine strengths and weaknesses of competitors and substitutes
    • Identify business shifts related to technological, regulatory, and customer change
    • Assess the economic impact and viability of social media and digital business strategies
    Ensure marketing activities contribute to company successEnsure marketing activities contribute to company success
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    • Align marketing strategies with your business objectives
    • Make strategic tradeoffs with a thorough understanding of the marketing implications
    • Assess the performance of your marketing function, including talent, programs, and infrastructure
    • Synchronize marketing activities across your organization to create and capture more value
    Expand your personal and professional networkExpand your personal and professional network
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    • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Key Benefits Dropdown up

    Key Benefits Dropdown down

    This program prepares you to lead an integrated marketing strategy that aligns your business with consumer needs, differentiating it from the competition. Whatever your industry, you will leave the program prepared to drive profitable growth through a more forward-thinking approach to marketing strategy.
    Details

    Drive integrated, customer-centric marketing strategies

    • Analyze markets, customer needs, and buying behaviors
    • Determine strengths and weaknesses of competitors and substitutes
    • Identify business shifts related to technological, regulatory, and customer change
    • Assess the economic impact and viability of social media and digital business strategies

    Ensure marketing activities contribute to company success

    • Align marketing strategies with your business objectives
    • Make strategic tradeoffs with a thorough understanding of the marketing implications
    • Assess the performance of your marketing function, including talent, programs, and infrastructure
    • Synchronize marketing activities across your organization to create and capture more value

    Expand your personal and professional network

    • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Who Should Attend

    • Senior marketing executives who want to learn best practices and improve planning and implementation skills
    • General managers and entrepreneurs who are responsible for business growth
    • CEOs and senior leaders who manage large marketing budgets for their organizations

    Program for Leadership Development participants earn 5 PLDA Points on completion of this program.

    Dive Deeper into the Experience
    Play video
    Play video
    Inside the Classroom
    See how exchange with faculty and peers yields new insights into critical business trends.
    Watch the VideoWatch the Video
    Play video
    Play video
    We Celebrate New Ways of Thinking. Are You Ready?
    Thrive in a learning environment that welcomes diverse ideas and perspectives.
    Watch the VideoWatch the Video
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video
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    Who Should Attend

    • Senior marketing executives who want to learn best practices and improve planning and implementation skills
    • General managers and entrepreneurs who are responsible for business growth
    • CEOs and senior leaders who manage large marketing budgets for their organizations

    Program for Leadership Development participants earn 5 PLDA Points on completion of this program.

    Dive Deeper into the Experience
    Play video
    Play video
    Inside the Classroom
    See how exchange with faculty and peers yields new insights into critical business trends.
    Watch the VideoWatch the Video
    Play video
    Play video
    We Celebrate New Ways of Thinking. Are You Ready?
    Thrive in a learning environment that welcomes diverse ideas and perspectives.
    Watch the VideoWatch the Video
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video

    Learning and Living at HBS

    When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

    Dropdown down Dropdown up

    Learning and Living at HBS

    When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

    Admissions Criteria and Process

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
    Read More
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    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, books, case materials, accommodations, and most meals. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

    Admissions Criteria and Process Dropdown down

    Admissions Criteria and Process Dropdown down

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, books, case materials, accommodations, and most meals. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.
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    ApplyDownload Brochure
    ApplyDownload Brochure
    More Admissions Information
    Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.
    Juan Botero

    "I returned to work with many ideas that I was able to start implementing immediately."

    Dr. Juan Botero
    Vice President, Continental Tires, U.S.
    Read His Story
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Juan Botero

    "I returned to work with many ideas that I was able to start implementing immediately."

    Dr. Juan Botero
    Vice President, Continental Tires, U.S.
    Read His Story
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
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