Strategic Marketing for Driving Growth

Executives in group discussion outside on campus

In a rapidly evolving marketplace, business growth often depends on how you react to disruption. Expand your repertoire of strategic marketing approaches to generate greater value for customers and capture more value from the marketplace.

The program fee covers tuition, program materials, accommodations, and most meals.

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Program Announcement

This program was previously known as Marketing in the Digital Era.

When it comes to marketing, strategic agility is essential—especially when new technologies like generative AI profoundly change how businesses acquire, engage, and retain customers.

Strategic Marketing for Driving Growth prepares you to build and execute an integrated marketing strategy that blends time-tested paradigms with recent innovations. Align your business with customer needs, differentiate your offerings from the competition, and use the latest marketing approaches to thrive amidst constant change.

Key Program Features

Key Topics

  • Analyze markets, customer needs, and buying behaviors effectively

  • Develop a compelling value proposition and assess product-market fit

  • Manage your brand portfolio and build a digital ecosystem for your business

  • Navigate the rise of emerging technologies and their implications for business

  • Determine strengths and weaknesses of competitors and substitutes

  • Evolve brands so that they continue to resonate with customers

  • Synchronize marketing activities across your organization to maximize value

Program Format

  • 6
    days on the HBS campus
  • 12–15
    hours of pre-program work

Case materials and a detailed schedule will be made available approximately two weeks prior to program start.

Who Should Attend

  • Senior marketing executives and leadership that oversee large marketing budgets and are responsible for business growth

  • General managers and entrepreneurs from companies at any stage who are responsible for business growth, including related leaders such as heads of sales

  • Leaders in government and nonprofit organizations who seek more effective ways to further their missions

Individuals and teams are welcome to attend. Sending two or more representatives from your organization fosters teamwork and amplifies program impact.

Global Perspective

Two female and two male executives sit and smile around a table filled with notes.
4%
Africa
22%
Asia Pacific
15%
Europe
11%
Latin America
8%
Middle East
40%
North America

Top Industries Represented

  • 24%

    High Technology

  • 13%

    Consumer Products

  • 11%

    Manufacturing

  • 9%

    Financial

  • 8%

    Professional Services

  • 6%

    Health Care

  • 5%

    Retail Services

  • 4%

    Hospitality

  • 4%

    Nonprofit Services

  • 3%

    Transportation

Experience

Years Worked

  • 6%

    Less than 10 years

  • 11%

    10-14 years

  • 22%

    15-19 years

  • 30%

    20-24 years

  • 16%

    25-29 years

  • 8%

    30-34 years

  • 4%

    35-39 years

  • 3%

    40 or more

Companies That Have Participated

  • Meta
  • Unilever
  • Delta Faucet Company
  • Vanguard
  • Adobe
  • Samsung Group
  • Cedars-Sinai Medical Center
  • Google
  • Komatsu
  • Tetra Pak

Teaching Team

All our executive education programs are developed and taught by a team of widely recognized HBS faculty. Many are skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

Faculty Cochairs

  • Headshot of Rajiv Lal

    Rajiv Lal

    Stanley Roth, Sr. Professor of Retailing

  • Headshot of Elie Ofek

    Elie Ofek

    Malcolm P. McNair Professor of Marketing

Faculty

The HBS Experience

This in-person program takes place on our storied campus where you'll live and learn at the heart of Boston's vibrant business, academic, and technology hubs.

At HBS, every detail is carefully calibrated to drive your success. Living arrangements and classrooms that spark connection. Unrivaled academic resources. And rejuvenating fitness, dining, and cultural amenities.

View of Executive Education area of HBS campus

The dedicated Executive Education area of campus features multiple classroom buildings and three residence halls around a quad

Residence hall bedroom and bathroom, with woman looking out a window

Our well-appointed residence halls feature private bedrooms, living group lounges, and courtyards to fuel vibrant discussions

Admissions

We admit applicants on a rolling, space-available basis, so you are encouraged to submit your application as soon as possible.

The selective admissions process is based on professional achievement, organizational responsibility, and the admissions criteria for each program as described in Who Should Attend. There are no formal educational requirements for HBS Executive Education programs.

Learn more about the admissions process and requirements.

Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.