Design thinking is a powerful tool for rethinking and revitalizing strategy—and for driving organizational performance. By placing customers' needs at the center of a product, service, process, or business model, you can reframe strategic challenges and develop more effective solutions. Drawing on right-brained creativity and left-brained analytics, this design thinking program enables you to broaden your strategic perspective, find novel opportunities for innovation, and keep your business moving forward.
This program is eligible for the Certificate of Management Excellence. Learn More
Design thinking is a powerful tool for rethinking and revitalizing strategy—and for driving organizational performance. By placing customers' needs at the center of a product, service, process, or business model, you can reframe strategic challenges and develop more effective solutions. Drawing on right-brained creativity and left-brained analytics, this design thinking program enables you to broaden your strategic perspective, find novel opportunities for innovation, and keep your business moving forward.
This program is eligible for the Certificate of Management Excellence. Learn More
This design thinking course is appropriate for C-suite leaders and other senior executives who play a key role in the formulation and execution of strategy within their organizations, such as:
Attendance by multiple company representatives will foster teamwork and amplify the program’s impact on the organization. An executive team should include at least one C-suite executive and other senior executives.
This design thinking course is appropriate for C-suite leaders and other senior executives who play a key role in the formulation and execution of strategy within their organizations, such as:
Attendance by multiple company representatives will foster teamwork and amplify the program’s impact on the organization. An executive team should include at least one C-suite executive and other senior executives.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
Throughout this design strategy course, you and your peers will dive into the methodology of design thinking and explore its applications to business strategy. Through a rich learning experience that includes faculty presentations, case studies, small-group workshops, discussions, and hands-on exercises, you will expand your perspective on strategic issues, discover ways to redesign your organization's strategy, and learn how to apply design thinking to drive and sustain business success.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
Throughout this design strategy course, you and your peers will dive into the methodology of design thinking and explore its applications to business strategy. Through a rich learning experience that includes faculty presentations, case studies, small-group workshops, discussions, and hands-on exercises, you will expand your perspective on strategic issues, discover ways to redesign your organization's strategy, and learn how to apply design thinking to drive and sustain business success.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
Upon acceptance into Reimagining Strategy, you will be asked to provide a short description of a current strategic problem or challenge facing your organization. Throughout the program, you will have the opportunity to work on a strategy to address this issue and seek input from HBS faculty and peers—a process that can help to clarify the root cause of strategic issues and produce a more effective solution.
Three to four months after the program ends, you can participate in a virtual gathering with HBS faculty members and program participants. During this session, you and your peers will have the opportunity to discuss the status of your strategic projects and the implementation challenges you have encountered. You will share and receive feedback from faculty and peers as you rethink your strategic approach.
Upon acceptance into Reimagining Strategy, you will be asked to provide a short description of a current strategic problem or challenge facing your organization. Throughout the program, you will have the opportunity to work on a strategy to address this issue and seek input from HBS faculty and peers—a process that can help to clarify the root cause of strategic issues and produce a more effective solution.
Three to four months after the program ends, you can participate in a virtual gathering with HBS faculty members and program participants. During this session, you and your peers will have the opportunity to discuss the status of your strategic projects and the implementation challenges you have encountered. You will share and receive feedback from faculty and peers as you rethink your strategic approach.
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.
George F. Baker Professor of Business Administration
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.
George F. Baker Professor of Business Administration