New Program

All too often, organizations find themselves stuck in a strategy that's become stale or obsolete—and they don't know how to break free from this fixedness. Enter design thinking. What began as a method for sparking product innovation is now a powerful tool for rethinking and revitalizing strategy. By placing customers' needs at the center of a product, service, process, and business model, design thinking can help leaders reframe key strategic challenges facing their organizations and fundamentally change how they think about strategy. Emphasizing right-brained creativity and left-brained analytics, this approach enables leaders to envision their strategy in a new light, find novel opportunities for innovation, and gain inspiration.

What You Can Expect

Led by HBS professors Cynthia A. Montgomery and Srikant M. Datar—renowned leaders in strategic thinking—Reimagining Strategy offers new solutions for reframing strategic challenges and explores the latest insights, techniques, and concepts in design thinking. This program is specifically designed for senior executives who are eager to take a step back from daily operations, gain a fresh perspective on business challenges, and convene with other senior leaders who are seeking inspiration for their company's trajectory.

Through in-class discussions, small-group workshops, group exercises, and a post-program virtual follow-up, you will glean insights from HBS faculty and other senior executives, broaden your perspective on strategic issues, discover ways to redesign your organization's strategy, and learn how to apply design thinking to achieve and sustain a competitive edge. In addition, you will gain new insights into your own strategy along with a suite of new tools to take back to your organization. To further build on this learning experience, you will reunite with program faculty and program participants for a virtual follow on three to four months after the program ends.

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Led by HBS professors Cynthia A. Montgomery and Srikant M. Datar—renowned leaders in strategic thinking—Reimagining Strategy offers new solutions for reframing strategic challenges and explores the latest insights, techniques, and concepts in design thinking. This program is specifically designed for senior executives who are eager to take a step back from daily operations, gain a fresh perspective on business challenges, and convene with other senior leaders who are seeking inspiration for their company's trajectory.

Through in-class discussions, small-group workshops, group exercises, and a post-program virtual follow-up, you will glean insights from HBS faculty and other senior executives, broaden your perspective on strategic issues, discover ways to redesign your organization's strategy, and learn how to apply design thinking to achieve and sustain a competitive edge. In addition, you will gain new insights into your own strategy along with a suite of new tools to take back to your organization. To further build on this learning experience, you will reunite with program faculty and program participants for a virtual follow on three to four months after the program ends.

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Your Course of Study

Throughout this program, you will dive deeply into the methodology of design thinking and explore its applications to business strategy. Working in small teams, you will gain feedback from those outside your organization—faculty and fellow executives in the program—to identify your challenge, ideate solutions, and develop prototypes to take back to your organization. Later, you and your peers will reconnect online to share updates, troubleshoot issues, and exchange ideas about your strategic projects through a virtual check-in led by HBS faculty.

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Throughout this program, you will dive deeply into the methodology of design thinking and explore its applications to business strategy. Working in small teams, you will gain feedback from those outside your organization—faculty and fellow executives in the program—to identify your challenge, ideate solutions, and develop prototypes to take back to your organization. Later, you and your peers will reconnect online to share updates, troubleshoot issues, and exchange ideas about your strategic projects through a virtual check-in led by HBS faculty.

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Who Is Right for the Program

This design thinking course is designed for C-level leaders and other senior executives who play a key role in the formulation and execution of strategy within their organizations. Program participants represent a broad range of industries, geographic regions, and areas of expertise to create a dynamic learning environment. HBS encourages companies to send individual leaders from the C-suite. Executive teams are also encouraged to attend.

Upon acceptance to Reimagining Strategy, you will be asked to provide a short description (i.e., one or two paragraphs) outlining a current strategic problem or challenge that you’d like to examine in depth during the design strategy program.

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This design thinking course is designed for C-level leaders and other senior executives who play a key role in the formulation and execution of strategy within their organizations. Program participants represent a broad range of industries, geographic regions, and areas of expertise to create a dynamic learning environment. HBS encourages companies to send individual leaders from the C-suite. Executive teams are also encouraged to attend.

Upon acceptance to Reimagining Strategy, you will be asked to provide a short description (i.e., one or two paragraphs) outlining a current strategic problem or challenge that you’d like to examine in depth during the design strategy program.

Read More

Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

Faculty Cochair
Timken Professor of Business Administration. Director of Research. Member of the Strategy Unit. Faculty cochair of "Reimagining Strategy." Read Full Bio
Faculty Cochair
Arthur Lowes Dickinson Professor of Business Administration. Senior Associate Dean for University Affairs. Member of the Accounting and Management Unit; and faculty cochair of the "Senior Executive Program—Africa" and cochair of "Reimagining Strategy." Read Full Bio

View Entire Teaching Team

Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

Cynthia A. Montgomery

Faculty Cochair
Timken Professor of Business Administration. Director of Research. Member of the Strategy Unit. Faculty cochair of "Reimagining Strategy."

Srikant M. Datar

Faculty Cochair
Arthur Lowes Dickinson Professor of Business Administration. Senior Associate Dean for University Affairs. Member of the Accounting and Management Unit; and faculty cochair of the "Senior Executive Program—Africa" and cochair of "Reimagining Strategy."

View Entire Teaching Team

Admissions

The Admissions Committee meets monthly, and admits qualified candidates on a rolling, space available basis. Early application is strongly encouraged. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both.

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The Admissions Committee meets monthly, and admits qualified candidates on a rolling, space available basis. Early application is strongly encouraged. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both.

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Programs, dates, fees, and faculty are subject to change.

In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.

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