Global Strategic Management
What You Can Expect
Improving Your Organization's Performance
Securing an international advantage in today's increasingly global marketplace requires leaders with international perspectives and cross-functional capabilities. Within your domestic market and across national borders, you must be able to create shareholder value by aligning your company's international activities. To that end, the program addresses the following key questions:
- What international advantage can your company exploit to win across borders and markets?
- Do your company's global product selection and manufacturing location strategy contribute to securing a low-cost position?
- If you have a unique product or capability in your home country, in what other markets can you successfully exploit it?
- Is your firm structured to continually transfer and support its new innovations around the world?
Focused on the needs of the multinational manager, this program explores the complex issues that emerge from doing business across borders. Highly relevant topics include:
- What product to offer? There's always a choice and a tradeoff here, in terms of how similar a product will be around the world, what sort of product range a company will offer, and how this will impact its branding and positioning. In Europe, for example, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup.
- Where to compete? What should a company's global footprint look like? How should it allocate resources across countries? In the eternal battle between Coke and Pepsi, should Pepsi allocate its resources to being a first mover in a less developed market, or battle for consumers in a bigger, more established market?
- Where to locate activities? People rushed into China because of lower cost, but now wage rates are going through the roof. Building a manufacturing plant is a long-term investment requiring more consideration than setting up shop in the current low-cost location.
- How to organize? What structures, systems, and processes are needed to manage a company's international strategy? Should authority be delegated to many organizational units or centralized in one? Are global efficiencies best created through a centralized structure or a local environment that fosters innovation and flexibility?
Taking Your Skills to the Next Level
Whether you are a seasoned country manager, a business unit leader, or an up-and-coming general manager, you will return with the frameworks and strategic insights to align your organization across borders with renewed confidence. You will return to your company better prepared to:
- Formulate, implement, and test a successful international and global strategy
- Identify the countries and markets that give your business an international advantage
- Consider geographic, institutional, and cultural differences in finance and labor strategies
- Optimize finance across borders in any international or global economy
- Create the best organizational alignment for your business to compete internationally
- Know when and how to adapt your products and services in new geographies
- Craft strategies that recognize and mitigate political risk in different countries
- Spur cross-company collaboration and leadership to achieve global business success