Global CEO Program for China
Your Course of Study
The comprehensive curriculum explores the CEO's role as it relates to various strategic, governmental, investor, market, and societal concerns, and also examines the impact of the new world order on the Chinese economy. The three integrated learning modules address important skill development areas, business phenomena, and operational aspects, including:
Pre-Matriculation Module (Optional)China Europe International Business School
- Finance and Accounting
Module 1: 28 MAR–02 APR 2016China Europe International Business School
- Competitive Strategy
- Marketing Strategy
- Strategic Human Resources
- Strategic Operations Management
Cases taught in previous program iterations include: Apple, Alibaba, and General Electric.
Module 2: 22–27 MAY 2016IESE Business School
- Capital Markets
- Entrepreneurial Management
- Global Marketing
- Performance Measurement and Control
Cases taught in previous program iterations include: Zara, Tata, and Haier.
Module 3: 24–30 JUL 2016Harvard Business School
- Business, Government and the International Economy
- Innovation in Emerging Markets
Cases taught in previous program iterations include: Volkswagen, Geely-Volvo, and Singapore country strategy.
After completing the program, you will be invited to participate in roundtable conferences and communicate with professors from CEIBS, IESE, and HBS; assist professors in writing a case on your company; and engage in other networking opportunities.
Participants who have successfully completed this program will be conferred the "Global CEO Program for China Certificate" jointly signed by China Europe International Business School, IESE Business School, and Harvard Business School. Please note that full attendance at all three modules in the designed sequence is mandatory for successful completion of this program. Applications for a single module are not allowed.