Corporate Social Responsibility
What You Can Expect
Improving Your Organization's Performance
Most business leaders know that corporate social responsibility (CSR) is integral to long-term business success, but many CSR programs aren't part of a coherent portfolio—often they are unconnected, poorly measured, and have little to do with the company's business. While not all CSR activities need to deliver business results, every company will benefit from a unified central vision around CSR with mutually reinforcing initiatives.
This program is designed to help executives refocus corporate social responsibility and sustainability efforts in ways that benefit society and the business. You will learn how to examine your current CSR programs with a critical eye and develop an overarching CSR strategy that reflects the unique requirements and goals of your company. By bringing greater alignment and direction to your CSR activities and measuring results effectively, you'll become better able to maximize the value of your CSR investments for society and for the business while building a solid foundation for delivering even greater value in the future.
Taking Your Skills to the Next Level
In this program, you will enhance your ability to evaluate your current CSR approach, design and execute focused, high-impact CSR strategies, and integrate CSR efforts across your organization. Specifically, you will learn how to:
- Realistically assess your current CSR and sustainability efforts and design an action plan for achieving greater focus and impact
- Design an overall CSR strategy while maintaining a broad array of activities with distinct purposes
- Prioritize investments that will incrementally improve your organization's ability to deliver shared social and business value
- Make a strong case for your CSR strategy and report effectively on social, environmental, and business impact—internally and externally
- Improve coordination of CSR efforts across the company
- Create positive, productive relationships with internal and external stakeholders