The Business of Entertainment, Media, and Sports
What You Can Expect
Capitalize on Digital Opportunities
The Business of Entertainment, Media, and Sports addresses the strategic management challenges facing executives and other business leaders in the entertainment industry. You will assess how to allocate resources across blockbuster and smaller bets, invest in talent, and respond to advances in digital technology. More specifically, you will evaluate the impact of digital technology on talent, producers, content aggregators, and consumers, and examine strategies for exploiting disruptive opportunities.
Throughout the program, relevant case studies will be used to impart applicable lessons—practices that are rooted in a deep understanding of the unique context of the entertainment sector. The result is a framework through which you can build lasting entertainment business strategies.
Develop Effective Entertainment Business Strategies
Engaged with HBS faculty and experienced entertainment executives, you will debate and analyze the trends in business and technology that are redefining the world of entertainment. Specifically, you will improve your capacity to:
- Evaluate the distinct diffusion patterns typically found in the sale of creative goods and services, and manage multiple new releases simultaneously
- Understand the challenges and opportunities in developing and acquiring creative talent and teams
- Assess how the explosive growth of online distribution channels and social media are changing the industry landscape
- Consider strategic marketing challenges from different viewpoints—the content producer, content retailer or aggregator, and consumer