Bestselling books such as Dan Ariely's Predictably Irrational and Daniel Kahneman's Thinking, Fast and Slow have opened the world's eyes to the quirky and error-prone ways in which people make important decisions. Building on the insights of those scholars and many others in the field of behavioral economics, this program shows how leaders can apply those ideas to influence the behavior of customers and employees. As a participant in the program, you will acquire a dynamic framework for understanding and leveraging behavioral economics to improve decision-making across your organization.

Certificate of Management Excellence

This program counts as credit toward the HBS Certificate of Management Excellence (CME), a new offering that helps business leaders broaden their capabilities in three core areas. To earn the certificate, participants must complete three select open-enrollment programs in 36 months.

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This program counts as credit toward the HBS Certificate of Management Excellence (CME), a new offering that helps business leaders broaden their capabilities in three core areas. To earn the certificate, participants must complete three select open-enrollment programs in 36 months.

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What You Can Expect

Structured to broaden and deepen leaders' analytical and decision-making skills, this program applies the principles of behavioral economics across an organization's managerial functions. You will study the psychological and economic factors that drive individual decisions. You will also look at the powerful and sometimes surprising ways that subtle changes to the decision-making environment can influence outcomes, with applications ranging from designing the customer experience to motivating employees. Throughout the course, you will practice how to define organizational problems that can be addressed with behavioral economics, design the "choice architecture" to change decisions and create value, and devise experiments that test the impact of your ideas.

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Structured to broaden and deepen leaders' analytical and decision-making skills, this program applies the principles of behavioral economics across an organization's managerial functions. You will study the psychological and economic factors that drive individual decisions. You will also look at the powerful and sometimes surprising ways that subtle changes to the decision-making environment can influence outcomes, with applications ranging from designing the customer experience to motivating employees. Throughout the course, you will practice how to define organizational problems that can be addressed with behavioral economics, design the "choice architecture" to change decisions and create value, and devise experiments that test the impact of your ideas.

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Your Course of Study

The program is structured to improve your analytical and decision-making skills. Engaged with an accomplished group of peers, you will take part in problem-solving exercises, benefit from rapid cycles of idea generation, and develop solutions to your organization's most pressing challenges. Through case studies, group discussions, role-playing, and simulation exercises, you will explore how customers and employees make decisions and how you can take steps to shape those choices.

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The program is structured to improve your analytical and decision-making skills. Engaged with an accomplished group of peers, you will take part in problem-solving exercises, benefit from rapid cycles of idea generation, and develop solutions to your organization's most pressing challenges. Through case studies, group discussions, role-playing, and simulation exercises, you will explore how customers and employees make decisions and how you can take steps to shape those choices.

Read More

Who Is Right for the Program

This program is designed for executives from mid- to large-size companies with at least 10 years of experience, and who lead and drive decisions for functional areas such as product development, human resources, talent management, advertising, marketing, business development, and sales. It is also well suited for individuals who oversee risk management, product design, or product management.

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This program is designed for executives from mid- to large-size companies with at least 10 years of experience, and who lead and drive decisions for functional areas such as product development, human resources, talent management, advertising, marketing, business development, and sales. It is also well suited for individuals who oversee risk management, product design, or product management.

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Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

Faculty Cochair
Assistant Professor of Business Administration. Member of the Negotiation, Organizations & Markets Unit; and faculty cochair of "Behavioral Economics: Understanding and Shaping Customer and Employee Behavior." Read Full Bio
Faculty Cochair
Tandon Family Professor of Business Administration. Member of the Negotiation, Organizations & Markets Unit; and faculty cochair of "Behavioral Economics: Understanding and Shaping Customer and Employee Behavior" and "Driving Profitable Growth." Read Full Bio
Guest Speaker
Co-Founder and Partner at Irrational Innovations Read Full Bio

View Entire Teaching Team

Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants' thinking and enable them to become superior business leaders.

John Beshears

Faculty Cochair
Assistant Professor of Business Administration. Member of the Negotiation, Organizations & Markets Unit; and faculty cochair of "Behavioral Economics: Understanding and Shaping Customer and Employee Behavior."

Francesca Gino

Faculty Cochair
Tandon Family Professor of Business Administration. Member of the Negotiation, Organizations & Markets Unit; and faculty cochair of "Behavioral Economics: Understanding and Shaping Customer and Employee Behavior" and "Driving Profitable Growth."

Dan Ariely

Co-Founder and Partner at Irrational Innovations

View Entire Teaching Team

Admissions

The Admissions Committee meets monthly, and admits qualified candidates on a rolling, space available basis. Early application is strongly encouraged. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.

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The Admissions Committee meets monthly, and admits qualified candidates on a rolling, space available basis. Early application is strongly encouraged. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both. While participants are attending a program, sponsoring organizations agree to relieve them of their work responsibilities so that they can fully focus on the learning experience.

Read More

Programs, dates, fees, and faculty are subject to change.

In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.

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