Summary
What differentiates the world's most innovative companies? How do you design an innovation strategy? And how do you execute a cutting-edge innovation initiative? This program takes a deep dive into the latest innovation tools, operating models, and business strategies used by leading companies across the globe. With new insight into innovation processes, you will be ready to take action and lead a highly creative, innovation-focused culture that can consistently deliver results.
This program is eligible for the Certificate of Management Excellence. Learn More
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Summary
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What differentiates the world's most innovative companies? How do you design an innovation strategy? And how do you execute a cutting-edge innovation initiative? This program takes a deep dive into the latest innovation tools, operating models, and business strategies used by leading companies across the globe. With new insight into innovation processes, you will be ready to take action and lead a highly creative, innovation-focused culture that can consistently deliver results.
This program is eligible for the Certificate of Management Excellence. Learn More
DetailsCollapse All
Align plans with your firm's strategyAlign plans with your firm's strategy
- Improve your company's overall positioning
- Reevaluate your portfolio of products and services as market conditions evolve
- Design a strategy for deciding which projects to pursue
- Bring new offerings to market faster and more efficiently
Create new opportunities for innovationCreate new opportunities for innovation
- Build powerful innovation initiatives across business units
- Understand the potential of disruptive innovation
- Integrate your customers into the innovation process
- Take advantage of digital transformation
Expand your personal and professional networkExpand your personal and professional network
- Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
- Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions
Who Should Attend
- Vice presidents, directors, and other senior managers who have responsibility for developing new products, services, and customer experiences and who come from functional areas such as research and product development, engineering, product management, marketing, operations, finance, or strategy
Attendance by multiple company representatives will foster teamwork and amplify the program's impact. Cross-functional or intradepartmental teams of four to six managers are encouraged to apply.
Program for Leadership Development participants earn 4 PLDA Points on completion of this program.
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Who Should Attend
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- Vice presidents, directors, and other senior managers who have responsibility for developing new products, services, and customer experiences and who come from functional areas such as research and product development, engineering, product management, marketing, operations, finance, or strategy
Attendance by multiple company representatives will foster teamwork and amplify the program's impact. Cross-functional or intradepartmental teams of four to six managers are encouraged to apply.
Program for Leadership Development participants earn 4 PLDA Points on completion of this program.
Global Perspective Experience the world in your classroom. /Lists/Infographics/EditForm.aspx?ID=150 Top Industries Represented Insights from a range of industries ignite your thinking. /Lists/Infographics/EditForm.aspx?ID=151 Experience Years worked /Lists/Infographics/EditForm.aspx?ID=152
Learning and Living at HBS
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
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Learning and Living at HBS
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When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
Admissions Criteria and Process
What You Will Learn
Through interactive lectures, dynamic classroom discussions, and small group activities, you will discover new frameworks and operating models for developing breakthrough products and services. In the process, you will rethink your company's innovation system and begin to create a more customized and focused innovation strategy.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
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What You Will Learn
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Through interactive lectures, dynamic classroom discussions, and small group activities, you will discover new frameworks and operating models for developing breakthrough products and services. In the process, you will rethink your company's innovation system and begin to create a more customized and focused innovation strategy.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
Key TopicsCollapse All
Exploring innovation systems and toolsExploring innovation systems and tools
- Applying design thinking to drive innovation
- Viewing the CEO as chief innovator
- Improving development processes and innovation strategy
- Leading digital business experimentation
- Examining best practices in prototyping and experimentation
Linking innovation strategy to executionLinking innovation strategy to execution
- Assessing the drivers of new product or service adoption
- Determining when to change your channel or pricing strategy
- Considering overall positioning in the context of existing product lines
- Predicting demand and rates of diffusion when marketing new innovations
Transforming your businessTransforming your business
- Designing magical customer experiences that stick
- Keeping up with changes in the digital marketplace
- Controlling operational complexity
- Enabling long-term growth through innovation
- Recognizing the potential impact of new technologies
Examining new innovation modelsExamining new innovation models
- Leveraging artificial intelligence for new business models
- Promoting adoption and predicting sales levels
- Executing a new vision, delivering organic growth, and improving margins
- Exploring the impact of disruptive business models
- Anticipating and responding to new technical trends
Building an action agendaBuilding an action agenda
- Launching and managing innovation initiatives
- Ensuring that innovation continues in times of shrinking budgets and resources
- Building adaptable project teams
- Understanding how management myths can get in the way of innovation
- Leveraging networks and ecosystems to share risks and increase reach
Special Session: Making Innovation Magic
What makes some customer experiences seem magical, while others attract little attention? In this session, you will discover the magic of innovation under the guidance of renowned magician and mentalist Jason Randal. By rethinking what makes a "wow" factor, you can develop products and services that put your customers in the spotlight.
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Special Session: Making Innovation Magic
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What makes some customer experiences seem magical, while others attract little attention? In this session, you will discover the magic of innovation under the guidance of renowned magician and mentalist Jason Randal. By rethinking what makes a "wow" factor, you can develop products and services that put your customers in the spotlight.
The HBS Advantage
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.
William Barclay Harding Professor of Business Administration
Thai-Hi T. Lee (MBA 1985) Associate Professor of Business Administration
Harry E. Figgie, Jr. Professor of Business Administration
Professor of Business Administration
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The HBS Advantage
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Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.
Faculty Chair
William Barclay Harding Professor of Business Administration
HBS Unit:Technology and Operations ManagementFacultyThai-Hi T. Lee (MBA 1985) Associate Professor of Business Administration
HBS Unit:Technology and Operations ManagementHarry E. Figgie, Jr. Professor of Business Administration
HBS Unit:Technology and Operations ManagementProfessor of Business Administration
HBS Unit:Technology and Operations Management