H a r v a r d | B u s i n e s s | S c h o o lExecutive Education
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Driving Digital Strategy—Virtual
Limited Availability
Dates: 08–18 MAR 2021
Location: Virtual
Fee: $7,500
The program fee covers tuition, e-books, and online case materials.
This program includes live online classes, self-paced work, discussion groups, and virtual networking. Download brochure for detailed schedule.
Program Announcement
Thank you for your interest in this program. The MAR 2021 session currently is near
capacity. You may wish to consider applying soon.
Summary
Across every industry, digital technologies are redefining the way consumers engage
and companies compete. This live online program provides the comprehensive framework
for mastering digital leadership and organizational transformation. You will explore
the latest technologies and learn how to leverage digital, social, and mobile marketing
tools to drive innovation and spur growth.
Across every industry, digital technologies are redefining the way consumers engage
and companies compete. This live online program provides the comprehensive framework
for mastering digital leadership and organizational transformation. You will explore
the latest technologies and learn how to leverage digital, social, and mobile marketing
tools to drive innovation and spur growth.
Focused on digital transformation, this virtual program explores the best practices
for building platforms and managing ecosystems that attract and retain customers.
With a better understanding of changing consumer behavior and media habits, you will
be ready to reinvent your business model, reassess your value chain, reconnect with
your customers, and rebuild your organization for the future.
Focused on digital transformation, this virtual program explores the best practices
for building platforms and managing ecosystems that attract and retain customers.
With a better understanding of changing consumer behavior and media habits, you will
be ready to reinvent your business model, reassess your value chain, reconnect with
your customers, and rebuild your organization for the future.
Details
Take advantage of the opportunities presented by digital transformation
Make digital transformation a key part of your organization's strategy
Create and manage the capabilities that drive digital success
Choose an organizational structure that spurs innovation and entrepreneurship
Build a more flexible organization that aligns with strategic goals
Leverage digital technologies to enhance marketing and operations
Understand the impact of various technologies, such as 3D printing and digital manufacturing,
on your operations
Manage channel conflict and design omnichannel strategies
Engage customers through digital, social, and mobile marketing
Expand your personal and professional network
Extend your network by connecting and working with accomplished executives from various
backgrounds, industries, and countries across the globe
Build relationships with a diverse group of peers who can provide wide-ranging insights
into your business challenges and career decisions
Who Should Attend
Senior executives who are responsible for shaping overall corporate strategy and driving
digital strategy
Directors, vice presidents, and senior managers who are responsible for formulating
and driving digital strategy
Given the collaborative nature of this digital business strategy course, individuals
and teams are encouraged to apply. Attendance by multiple company representatives
will foster teamwork and amplify the program's impact.
Senior executives who are responsible for shaping overall corporate strategy and driving
digital strategy
Directors, vice presidents, and senior managers who are responsible for formulating
and driving digital strategy
Given the collaborative nature of this digital business strategy course, individuals
and teams are encouraged to apply. Attendance by multiple company representatives
will foster teamwork and amplify the program's impact.
When you participate in a virtual HBS Executive Education program, you benefit from
a powerful learning experience carefully designed with a virtual setting in mind.
Through live, synchronous program sessions you'll engage directly with our renowned
faculty to learn from their latest research, gain actionable takeaways, and facilitate
your growth. In addition, virtual discussion groups will connect you to a global group
of peers and build your network.
When you participate in a virtual HBS Executive Education program, you benefit from
a powerful learning experience carefully designed with a virtual setting in mind.
Through live, synchronous program sessions you'll engage directly with our renowned
faculty to learn from their latest research, gain actionable takeaways, and facilitate
your growth. In addition, virtual discussion groups will connect you to a global group
of peers and build your network.
Admissions Criteria and Process
We admit candidates to specific sessions on a rolling, space-available basis, and
encourage you to apply as early as possible. Although most programs have no formal
educational requirements, admission is a selective process based on your professional
achievement and organizational responsibilities.
Our Program Advising team can help you at any stage of the admissions process—starting
with identifying the program that best addresses your learning and development goals.
Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).
Application Submission
We recommend that you apply at least four weeks before the program start date. You
may use our online form or download an application. HBS maintains all application
information in strict confidentiality. We acknowledge receipt of applications via
email. In the unlikely event that you do not receive an acknowledgment, please email
us at exed_admissions@hbs.edu or call us at +1.617.495.6226.
Application Review
To optimize the learning experience and maximize the exchange of ideas, our Admissions
Committee makes selections that balance each participant's experience, scope of current
responsibilities, and type of organization. HBS seeks candidates who reflect a broad
range of industries, functions, countries, and backgrounds. We review applications
monthly and will contact you via email with the Admissions Committee's decision.
Fee, Payment, and Cancellations
The program fee covers tuition, e-books, and online case materials. No payment is necessary
until you have been accepted. Payment is required prior to the program start date.
If you need to cancel participation, you must submit your request in writing more
than 14 days before the program start date to receive a full refund. Cancellations
received 7 to 14 days before the program start date are subject to a payment of 50
percent of the program fee. Requests received within 7 days of the program start date
are subject to full payment of the program fee.
We admit candidates to specific sessions on a rolling, space-available basis, and
encourage you to apply as early as possible. Although most programs have no formal
educational requirements, admission is a selective process based on your professional
achievement and organizational responsibilities.
Answering Your Questions
Our Program Advising team can help you at any stage of the admissions process—starting
with identifying the program that best addresses your learning and development goals.
Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).
Application Submission
We recommend that you apply at least four weeks before the program start date. You
may use our online form or download an application. HBS maintains all application
information in strict confidentiality. We acknowledge receipt of applications via
email. In the unlikely event that you do not receive an acknowledgment, please email
us at exed_admissions@hbs.edu or call us at +1.617.495.6226.
Application Review
To optimize the learning experience and maximize the exchange of ideas, our Admissions
Committee makes selections that balance each participant's experience, scope of current
responsibilities, and type of organization. HBS seeks candidates who reflect a broad
range of industries, functions, countries, and backgrounds. We review applications
monthly and will contact you via email with the Admissions Committee's decision.
Fee, Payment, and Cancellations
The program fee covers tuition, e-books, and online case materials. No payment is necessary
until you have been accepted. Payment is required prior to the program start date.
If you need to cancel participation, you must submit your request in writing more
than 14 days before the program start date to receive a full refund. Cancellations
received 7 to 14 days before the program start date are subject to a payment of 50
percent of the program fee. Requests received within 7 days of the program start date
are subject to full payment of the program fee.
Program content, dates, schedule, fees, technology platforms, and faculty are subject
to change. In accordance with Harvard University policy, Harvard Business School
does not discriminate against any person on the basis of race, color, sex or sexual
orientation, gender identity, religion, age, national or ethnic origin, political
beliefs, veteran status, or disability in admission to, access to, treatment in, or
employment in its programs and activities.
What You Will Learn
Through a rich combination of faculty presentations, case studies, small group projects,
and dynamic discussions, this virtual program builds a firm foundation for leading
organizational change and harnessing the opportunities unleashed by digital transformation.
You will explore how innovative established firms and startups are redefining industries
and reinventing themselves to succeed in the digital era.
Through a rich combination of faculty presentations, case studies, small group projects,
and dynamic discussions, this virtual program builds a firm foundation for leading
organizational change and harnessing the opportunities unleashed by digital transformation.
You will explore how innovative established firms and startups are redefining industries
and reinventing themselves to succeed in the digital era.
Program Format
The program takes place over two weeks, with live online classes on week days (9:00
AM to 1:00 PM ET, including a 30-minute break), and small group discussions for learning
and networking daily at 8:00 AM ET. Class sessions will take place via the Zoom platform.
You will also have ample opportunity for interaction with faculty and peers inside
and outside the class sessions.
Collaborative learning is an integral part of the experience. To maximize the benefit
for everyone, you are expected to attend every session, complete all assignments,
and contribute effectively in the class and in small groups. We advise setting aside
a total of 10-15 hours per week for program work in addition to the synchronous class
sessions.
The program takes place over two weeks, with live online classes on week days (9:00
AM to 1:00 PM ET, including a 30-minute break), and small group discussions for learning
and networking daily at 8:00 AM ET. Class sessions will take place via the Zoom platform.
You will also have ample opportunity for interaction with faculty and peers inside
and outside the class sessions.
Collaborative learning is an integral part of the experience. To maximize the benefit
for everyone, you are expected to attend every session, complete all assignments,
and contribute effectively in the class and in small groups. We advise setting aside
a total of 10-15 hours per week for program work in addition to the synchronous class
sessions.
Identifying different "market sides" of a platform business, solving chicken-or-egg
problems, designing a profitable business model, and governing a platform and its
ecosystem
Exploring different sources of value in a platform business
Applying insights about why some platforms thrive—and others don't—as well as outlining
the challenges to launch a successful platform business
Creating a platform that is relevant to a broad cross-section of traditional markets
Identifying different "market sides" of a platform business, solving chicken-or-egg
problems, designing a profitable business model, and governing a platform and its
ecosystem
Exploring different sources of value in a platform business
Applying insights about why some platforms thrive—and others don't—as well as outlining
the challenges to launch a successful platform business
Creating a platform that is relevant to a broad cross-section of traditional markets
Managing challenges in a platform business
Studying the underlying economics that lead to sub-optimal outcomes in a platform
business
Anticipating and avoiding problems associated with building an innovation or a transaction
platform
Understanding the dynamics, limitations, and subtleties of networks and ecosystems
Recognizing how markets can tip and cause spectacular returns or devastating losses
Addressing governance issues caused by bad actors, counterfeit products, antitrust
violations, and mergers
Engaging with platforms
Developing a plan and process for interacting with a platform business
Turning products into platforms that can compete in traditional or digital marketplaces
Transforming a business by incorporating complementary platforms in the digital economy
Understanding the "rules" of a platform and its implications for success as a business
Discovering new frontiers in platform technologies and markets
Exploring new and future platforms, such as self-driving cars, quantum computing,
and gene editing
Analyzing how voice interfaces and AI technology, such as in Siri and Alexa, will
likely develop into hybrid platforms for innovation and transactions
Steps to enabling digital leadership
The HBS Advantage
Our Executive Education programs are developed and taught by top faculty who are widely
recognized as skilled educators, groundbreaking researchers, and award-winning authors.
Through their board memberships, consulting, and field-based research, they address
the complex challenges facing business leaders across the globe.
Faculty Cochairs
Sunil Gupta
Edward W. Carter Professor of Business Administration
Our Executive Education programs are developed and taught by top faculty who are widely
recognized as skilled educators, groundbreaking researchers, and award-winning authors.
Through their board memberships, consulting, and field-based research, they address
the complex challenges facing business leaders across the globe.
Faculty Cochairs
Sunil Gupta
Edward W. Carter Professor of Business Administration
H a r v a r d | B u s i n e s s | S c h o o lExecutive Education
