H a r v a r d | B u s i n e s s | S c h o o lExecutive Education
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Email: executive_education@hbs.edu
Creating Shared Value
Competitive Advantage Through Social Impact
Dates: DEC 2021
Location: HBS Campus
Fee: TBD
The program fee covers tuition, books, case materials, accommodations, and most meals.
Program Announcement
The in-person Creating Shared Value session originally scheduled for 06–09 DEC
2020 has been cancelled. Please consider applying to the related offering, <a href="/creating-shared-value-virtual/">Creating
Shared Value—Virtual</a>, running 07–18 DEC 2020. If you have any questions,
please contact <a href="mailto:executive_education@hbs.edu">executive_education@hbs.edu</a>.
Summary
Mounting social and environmental pressures are reshaping the competitive landscape
for companies in every industry, including retail, manufacturing, health, financial
services, energy, and food and beverage. For corporate leaders, the message is clear:
In today's world, companies that create Shared Value by addressing societal challenges
as part of their core strategy achieve a competitive advantage.
This program will prepare you to meet this challenge by creating Shared Value, a concept
that connects economic performance with social progress. Led by faculty cochairs Michael
E. Porter and Mark R. Kramer, the program will show you how to move beyond corporate
social responsibility and sustainability reports and shift your company's strategy
to create Shared Value. You will discover how to positively impact social issues in
a way that delivers a stronger competitive position and better bottom-line results.
Mounting social and environmental pressures are reshaping the competitive landscape
for companies in every industry, including retail, manufacturing, health, financial
services, energy, and food and beverage. For corporate leaders, the message is clear:
In today's world, companies that create Shared Value by addressing societal challenges
as part of their core strategy achieve a competitive advantage.
This program will prepare you to meet this challenge by creating Shared Value, a concept
that connects economic performance with social progress. Led by faculty cochairs Michael
E. Porter and Mark R. Kramer, the program will show you how to move beyond corporate
social responsibility and sustainability reports and shift your company's strategy
to create Shared Value. You will discover how to positively impact social issues in
a way that delivers a stronger competitive position and better bottom-line results.
This program will help you to rethink your competitive positioning and business model;
change how you adapt to social and environmental pressures; equip you to integrate
Shared Value into your strategy and operations; and prepare you to satisfy new expectations
from investors. You will emerge inspired and ready to drive change in your organization
that leads to stronger financial performance, motivated employees, and meaningful
social progress.
This program will help you to rethink your competitive positioning and business model;
change how you adapt to social and environmental pressures; equip you to integrate
Shared Value into your strategy and operations; and prepare you to satisfy new expectations
from investors. You will emerge inspired and ready to drive change in your organization
that leads to stronger financial performance, motivated employees, and meaningful
social progress.
Details
Strengthen your competitive advantage
Develop a social-value proposition as a source of competitive differentiation
Find opportunities for growth and profitability that competitors have overlooked
Realign your competitive positioning with positive social outcomes
Adapt to industry changes and emerging societal trends
Establish a corporate purpose that drives shareholder value by addressing social or
environmental challenges
Identify new opportunities for innovation by transforming social challenges into business
opportunities
Adapt your business model to succeed under today's social and environmental pressures
Design ecosystem innovations that improve your competitive context
Develop and implement a Shared Value strategy
Identify and drive organizational changes that create Shared Value
Rally employees around your company's purpose and goals
Rethink your operations and strategy to overcome social and environmental obstacles
Discover creative ways to drive positive change
Emulate the actions of high-performing companies that have embraced Shared Value
Build effective public-private partnerships with leaders from the government, nonprofit,
and corporate sectors
Increase the value and improve the effectiveness of your corporate social responsibility
and philanthropic initiatives
Address new expectations from the investment community
Understand how investors perceive Shared Value as a driver of financial performance
Team up with shareholder relations to communicate the value of social impact to investors
Move beyond investing based on social responsibility or environmental, social, and
governance factors, and use Shared Value to deliver Alpha
Expand your personal and professional network
Extend your network by living and working with accomplished executives from various
backgrounds, industries, and countries across the globe
Build relationships with a diverse group of peers who can provide wide-ranging insights
into your business challenges and career decisions
Who Should Attend
Senior corporate executives engaged in corporate strategy, new business development,
and operations management, such as chief executive officers, chief operating officers,
chief financial officers, chief strategy officers, board members, senior vice presidents,
executive directors, managing directors, heads of divisions or business units, and
heads of sustainability
Investment professionals, including those who work in shareholder relations
Corporate, nonprofit, or government leaders interested in forging strategic business
partnerships or leaders that have worked across all three sectors
Business academics who are interested in shifting mindsets about the strategic importance
of creating Shared Value
Not appropriate for: Executives engaged solely in corporate social responsibility,
philanthropy, or community relations, unless they are strategically integrated with
the organization or attend the program with executive colleagues from strategy or
operations
To accelerate organizational change, teams of executives are encouraged but not required.
Program for Leadership Development participants earn 3 PLDA Points on completion of
this program.
Global Perspective
Experience the world in your classroom.
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Industry Representation
Insights from a range of industries ignite your thinking.
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Experience
Years worked
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Senior corporate executives engaged in corporate strategy, new business development,
and operations management, such as chief executive officers, chief operating officers,
chief financial officers, chief strategy officers, board members, senior vice presidents,
executive directors, managing directors, heads of divisions or business units, and
heads of sustainability
Investment professionals, including those who work in shareholder relations
Corporate, nonprofit, or government leaders interested in forging strategic business
partnerships or leaders that have worked across all three sectors
Business academics who are interested in shifting mindsets about the strategic importance
of creating Shared Value
Not appropriate for: Executives engaged solely in corporate social responsibility,
philanthropy, or community relations, unless they are strategically integrated with
the organization or attend the program with executive colleagues from strategy or
operations
To accelerate organizational change, teams of executives are encouraged but not required.
Program for Leadership Development participants earn 3 PLDA Points on completion of
this program.
Global Perspective
Experience the world in your classroom.
/Lists/Infographics/EditForm.aspx?ID=133
Industry Representation
Insights from a range of industries ignite your thinking.
/Lists/Infographics/EditForm.aspx?ID=134
Experience
Years worked
/Lists/Infographics/EditForm.aspx?ID=135
Learning and Living at HBS
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place
on your own, in your living group, and in the larger classroom, driven by the renowned
HBS case method.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place
on your own, in your living group, and in the larger classroom, driven by the renowned
HBS case method.
Admissions Criteria and Process
We admit candidates to specific sessions on a rolling, space-available basis, and
encourage you to apply as early as possible. Although most programs have no formal
educational requirements, admission is a selective process based on your professional
achievement and organizational responsibilities.
Our Program Advising team can help you at any stage of the admissions process—starting
with identifying the program that best addresses your learning and development goals.
Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).
Application Submission
We recommend that you apply at least four weeks before the program start date. You
may use our online form or download an application. HBS maintains all application
information in strict confidentiality. We acknowledge receipt of applications via
email. In the unlikely event that you do not receive an acknowledgment, please email
us at exed_admissions@hbs.edu or call us at +1.617.495.6226.
Application Review
To optimize the learning experience and maximize the exchange of ideas, our Admissions
Committee makes selections that balance each participant's experience, scope of current
responsibilities, and type of organization. HBS seeks candidates who reflect a broad
range of industries, functions, countries, and backgrounds. We review applications
monthly and will contact you via email with the Admissions Committee's decision.
Fee, Payment, and Cancellations
The program fee covers tuition, books, case materials, accommodations, and most meals.
No payment is necessary until you have been accepted. Payment is required prior to
the program start date. If you need to cancel or defer participation, you must submit
your request in writing more than 30 days before the start of the program to receive
a full refund. Cancellations or deferrals received 14 to 30 days prior to the start
of the program are subject to a fee of one-half of the program fee. Requests received
within 14 days are subject to full payment.
We admit candidates to specific sessions on a rolling, space-available basis, and
encourage you to apply as early as possible. Although most programs have no formal
educational requirements, admission is a selective process based on your professional
achievement and organizational responsibilities.
Answering Your Questions
Our Program Advising team can help you at any stage of the admissions process—starting
with identifying the program that best addresses your learning and development goals.
Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).
Application Submission
We recommend that you apply at least four weeks before the program start date. You
may use our online form or download an application. HBS maintains all application
information in strict confidentiality. We acknowledge receipt of applications via
email. In the unlikely event that you do not receive an acknowledgment, please email
us at exed_admissions@hbs.edu or call us at +1.617.495.6226.
Application Review
To optimize the learning experience and maximize the exchange of ideas, our Admissions
Committee makes selections that balance each participant's experience, scope of current
responsibilities, and type of organization. HBS seeks candidates who reflect a broad
range of industries, functions, countries, and backgrounds. We review applications
monthly and will contact you via email with the Admissions Committee's decision.
Fee, Payment, and Cancellations
The program fee covers tuition, books, case materials, accommodations, and most meals.
No payment is necessary until you have been accepted. Payment is required prior to
the program start date. If you need to cancel or defer participation, you must submit
your request in writing more than 30 days before the start of the program to receive
a full refund. Cancellations or deferrals received 14 to 30 days prior to the start
of the program are subject to a fee of one-half of the program fee. Requests received
within 14 days are subject to full payment.
Program content, dates, fees, and faculty are subject to change. In accordance with
Harvard University policy, Harvard Business School does not discriminate against any
person on the basis of race, color, sex or sexual orientation, gender identity, religion,
age, national or ethnic origin, political beliefs, veteran status, or disability in
admission to, access to, treatment in, or employment in its programs and activities.
What You Will Learn
Featuring faculty presentations, case studies, guest speakers, and guided discussions,
the Creating Shared Value program offers a rich learning experience that emphasizes
practical application. In addition to hearing firsthand from CEOs who have successful
integrated Shared Value into their companies, you will explore cases about innovative
global organizations.
Featuring faculty presentations, case studies, guest speakers, and guided discussions,
the Creating Shared Value program offers a rich learning experience that emphasizes
practical application. In addition to hearing firsthand from CEOs who have successful
integrated Shared Value into their companies, you will explore cases about innovative
global organizations.
Identifying and analyzing unmet needs in society and the environment
Entering underserved markets to gain a strategic advantage
Increasing productivity in your value chain through new approaches to purchasing,
resource utilization, logistical methods, and workforce practices
Strengthening the business environment in the locations where your company operates
Building purpose into operations, strategy, culture, and mission
Analyzing the implications of Shared Valued for your corporate portfolio and priorities
Conceiving and launching new offerings to address social challenges
Ensuring that employees understand and believe in your purpose
Exploring opportunities to positively impact the communities in which you serve
Implementing Shared Value across the organization
Transitioning from a conventional business model to a Shared Value business model
Developing the necessary strategies, structures, and incentives to innovate and support
Shared Value
Measuring and reporting the social and business benefits of Shared Value
Forging successful cross-sector partnerships to create Shared Value with other stakeholders,
including governments and nonprofit organizations
Addressing investor needs and expectations
Understanding how Shared Value impacts core investment analysis and investors' perceptions
about your organization
Recognizing the role of Shared Value in the financial performance of your company
Meeting new demands from the investment community to embed purpose into your organization
Effectively communicating your case for Shared Value to investors
The HBS Advantage
This Harvard Business School Executive Education program was developed by and is taught
by HBS professor Michael E. Porter, the leading authority on strategy and competitiveness,
along with Mark R. Kramer, senior lecturer at HBS and leading researcher, writer,
and speaker on strategies for social impact. One of the most-cited authors in business
and economics, Professor Porter has authored 18 books and has written a series of
articles on the role of business in society.
This Harvard Business School Executive Education program was developed by and is taught
by HBS professor Michael E. Porter, the leading authority on strategy and competitiveness,
along with Mark R. Kramer, senior lecturer at HBS and leading researcher, writer,
and speaker on strategies for social impact. One of the most-cited authors in business
and economics, Professor Porter has authored 18 books and has written a series of
articles on the role of business in society.
H a r v a r d | B u s i n e s s | S c h o o lExecutive Education
