Executive Education
    H a r v a r d | B u s i n e s s | S c h o o lExecutive Education
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Creating Shared Value
    Competitive Advantage Through Social Impact
    Dates: 17–20 NOV 2019
    Location: HBS Campus
    Fee: $10,000
    The program fee covers tuition, books, case materials, accommodations, and most meals.

    Summary

    Mounting social and environmental pressures are reshaping the competitive landscape for companies in every industry, including retail, manufacturing, health, financial services, energy, and food and beverage. For corporate leaders, the message is clear: In today's world, companies that create Shared Value by addressing societal challenges as part of their core strategy achieve a competitive advantage.

    This program will prepare you to meet this challenge by creating Shared Value, a concept that connects economic performance with social progress. Led by faculty cochairs Michael E. Porter and Mark R. Kramer, the program will show you how to move beyond corporate social responsibility and sustainability reports and shift your company's strategy to create Shared Value. You will discover how to positively impact social issues in a way that delivers a stronger competitive position and better bottom-line results.

    Dropdown down Dropdown up

    Summary

    Mounting social and environmental pressures are reshaping the competitive landscape for companies in every industry, including retail, manufacturing, health, financial services, energy, and food and beverage. For corporate leaders, the message is clear: In today's world, companies that create Shared Value by addressing societal challenges as part of their core strategy achieve a competitive advantage.

    This program will prepare you to meet this challenge by creating Shared Value, a concept that connects economic performance with social progress. Led by faculty cochairs Michael E. Porter and Mark R. Kramer, the program will show you how to move beyond corporate social responsibility and sustainability reports and shift your company's strategy to create Shared Value. You will discover how to positively impact social issues in a way that delivers a stronger competitive position and better bottom-line results.

    Key Benefits
    This program will help you to rethink your competitive positioning and business model; change how you adapt to social and environmental pressures; equip you to integrate Shared Value into your strategy and operations; and prepare you to satisfy new expectations from investors. You will emerge inspired and ready to drive change in your organization that leads to stronger financial performance, motivated employees, and meaningful social progress.

    DetailsCollapse All

    Strengthen your competitive advantageStrengthen your competitive advantage
    Dropdown down
    • Develop a social-value proposition as a source of competitive differentiation
    • Find opportunities for growth and profitability that competitors have overlooked
    • Realign your competitive positioning with positive social outcomes
    Adapt to industry changes and emerging societal trendsAdapt to industry changes and emerging societal trends
    Dropdown down
    • Establish a corporate purpose that drives shareholder value by addressing social or environmental challenges
    • Identify new opportunities for innovation by transforming social challenges into business opportunities
    • Adapt your business model to succeed under today's social and environmental pressures
    • Design ecosystem innovations that improve your competitive context
    Develop and implement a Shared Value strategyDevelop and implement a Shared Value strategy
    Dropdown down
    • Identify and drive organizational changes that create Shared Value
    • Rally employees around your company's purpose and goals
    • Rethink your operations and strategy to overcome social and environmental obstacles
    Discover creative ways to drive positive changeDiscover creative ways to drive positive change
    Dropdown down
    • Emulate the actions of high-performing companies that have embraced Shared Value
    • Build effective public-private partnerships with leaders from the government, nonprofit, and corporate sectors
    • Increase the value and improve the effectiveness of your corporate social responsibility and philanthropic initiatives
    Address new expectations from the investment communityAddress new expectations from the investment community
    Dropdown down
    • Understand how investors perceive Shared Value as a driver of financial performance
    • Team up with shareholder relations to communicate the value of social impact to investors
    • Move beyond investing based on social responsibility or environmental, social, and governance factors, and use Shared Value to deliver Alpha
    Expand your personal and professional networkExpand your personal and professional network
    Dropdown down
    • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Key Benefits Dropdown down

    Key Benefits Dropdown down

    This program will help you to rethink your competitive positioning and business model; change how you adapt to social and environmental pressures; equip you to integrate Shared Value into your strategy and operations; and prepare you to satisfy new expectations from investors. You will emerge inspired and ready to drive change in your organization that leads to stronger financial performance, motivated employees, and meaningful social progress.
    Details

    Strengthen your competitive advantage

    • Develop a social-value proposition as a source of competitive differentiation
    • Find opportunities for growth and profitability that competitors have overlooked
    • Realign your competitive positioning with positive social outcomes

    Adapt to industry changes and emerging societal trends

    • Establish a corporate purpose that drives shareholder value by addressing social or environmental challenges
    • Identify new opportunities for innovation by transforming social challenges into business opportunities
    • Adapt your business model to succeed under today's social and environmental pressures
    • Design ecosystem innovations that improve your competitive context

    Develop and implement a Shared Value strategy

    • Identify and drive organizational changes that create Shared Value
    • Rally employees around your company's purpose and goals
    • Rethink your operations and strategy to overcome social and environmental obstacles

    Discover creative ways to drive positive change

    • Emulate the actions of high-performing companies that have embraced Shared Value
    • Build effective public-private partnerships with leaders from the government, nonprofit, and corporate sectors
    • Increase the value and improve the effectiveness of your corporate social responsibility and philanthropic initiatives

    Address new expectations from the investment community

    • Understand how investors perceive Shared Value as a driver of financial performance
    • Team up with shareholder relations to communicate the value of social impact to investors
    • Move beyond investing based on social responsibility or environmental, social, and governance factors, and use Shared Value to deliver Alpha

    Expand your personal and professional network

    • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Who Should Attend

    • Senior corporate executives engaged in corporate strategy, new business development, and operations management, such as chief executive officers, chief operating officers, chief financial officers, chief strategy officers, board members, senior vice presidents, executive directors, managing directors, heads of divisions or business units, and heads of sustainability
    • Investment professionals, including those who work in shareholder relations
    • Corporate, nonprofit, or government leaders interested in forging strategic business partnerships or leaders that have worked across all three sectors
    • Business academics who are interested in shifting mindsets about the strategic importance of creating Shared Value
    • Not appropriate for: Executives engaged solely in corporate social responsibility, philanthropy, or community relations, unless they are strategically integrated with the organization or attend the program with executive colleagues from strategy or operations

    To accelerate organizational change, teams of executives are encouraged but not required.

    Dropdown down Dropdown up

    Who Should Attend

    • Senior corporate executives engaged in corporate strategy, new business development, and operations management, such as chief executive officers, chief operating officers, chief financial officers, chief strategy officers, board members, senior vice presidents, executive directors, managing directors, heads of divisions or business units, and heads of sustainability
    • Investment professionals, including those who work in shareholder relations
    • Corporate, nonprofit, or government leaders interested in forging strategic business partnerships or leaders that have worked across all three sectors
    • Business academics who are interested in shifting mindsets about the strategic importance of creating Shared Value
    • Not appropriate for: Executives engaged solely in corporate social responsibility, philanthropy, or community relations, unless they are strategically integrated with the organization or attend the program with executive colleagues from strategy or operations

    To accelerate organizational change, teams of executives are encouraged but not required.

    Learning and Living at HBS

    When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

    Dropdown down Dropdown up

    Learning and Living at HBS

    When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

    Admissions Criteria and Process

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
    Read More
    Dropdown down

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, books, case materials, accommodations, and most meals. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

    Admissions Criteria and Process Dropdown down

    Admissions Criteria and Process Dropdown down

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, books, case materials, accommodations, and most meals. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.
    Program content, dates, fees, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.

    What You Will Learn

    Featuring faculty presentations, case studies, guest speakers, and guided discussions, the Creating Shared Value program offers a rich learning experience that emphasizes practical application. In addition to hearing firsthand from CEOs who have successful integrated Shared Value into their companies, you will explore cases about innovative global organizations.

    Dropdown down Dropdown up

    What You Will Learn

    Featuring faculty presentations, case studies, guest speakers, and guided discussions, the Creating Shared Value program offers a rich learning experience that emphasizes practical application. In addition to hearing firsthand from CEOs who have successful integrated Shared Value into their companies, you will explore cases about innovative global organizations.

    Key TopicsCollapse All

    Designing a Shared Value strategyDesigning a Shared Value strategy
    Dropdown down
    • Identifying and analyzing unmet needs in society and the environment
    • Entering underserved markets to gain a strategic advantage
    • Increasing productivity in your value chain through new approaches to purchasing, resource utilization, logistical methods, and workforce practices
    • Strengthening the business environment in the locations where your company operates
    Building purpose into operations, strategy, culture, and missionBuilding purpose into operations, strategy, culture, and mission
    Dropdown down
    • Analyzing the implications of Shared Valued for your corporate portfolio and priorities
    • Conceiving and launching new offerings to address social challenges
    • Ensuring that employees understand and believe in your purpose
    • Exploring opportunities to positively impact the communities in which you serve
    Implementing Shared Value across the organizationImplementing Shared Value across the organization
    Dropdown down
    • Transitioning from a conventional business model to a Shared Value business model
    • Developing the necessary strategies, structures, and incentives to innovate and support Shared Value
    • Measuring and reporting the social and business benefits of Shared Value
    • Forging successful cross-sector partnerships to create Shared Value with other stakeholders, including governments and nonprofit organizations
    Addressing investor needs and expectationsAddressing investor needs and expectations
    Dropdown down
    • Understanding how Shared Value impacts core investment analysis and investors' perceptions about your organization
    • Recognizing the role of Shared Value in the financial performance of your company
    • Meeting new demands from the investment community to embed purpose into your organization
    • Effectively communicating your case for Shared Value to investors

    Key Topics Dropdown down

    Key Topics Dropdown down

    Designing a Shared Value strategy

    • Identifying and analyzing unmet needs in society and the environment
    • Entering underserved markets to gain a strategic advantage
    • Increasing productivity in your value chain through new approaches to purchasing, resource utilization, logistical methods, and workforce practices
    • Strengthening the business environment in the locations where your company operates

    Building purpose into operations, strategy, culture, and mission

    • Analyzing the implications of Shared Valued for your corporate portfolio and priorities
    • Conceiving and launching new offerings to address social challenges
    • Ensuring that employees understand and believe in your purpose
    • Exploring opportunities to positively impact the communities in which you serve

    Implementing Shared Value across the organization

    • Transitioning from a conventional business model to a Shared Value business model
    • Developing the necessary strategies, structures, and incentives to innovate and support Shared Value
    • Measuring and reporting the social and business benefits of Shared Value
    • Forging successful cross-sector partnerships to create Shared Value with other stakeholders, including governments and nonprofit organizations

    Addressing investor needs and expectations

    • Understanding how Shared Value impacts core investment analysis and investors' perceptions about your organization
    • Recognizing the role of Shared Value in the financial performance of your company
    • Meeting new demands from the investment community to embed purpose into your organization
    • Effectively communicating your case for Shared Value to investors

    The HBS Advantage

    This Harvard Business School Executive Education program was developed by and is taught by HBS professor Michael E. Porter, the leading authority on strategy and competitiveness, along with Mark R. Kramer, senior lecturer at HBS and leading researcher, writer, and speaker on strategies for social impact. One of the most-cited authors in business and economics, Professor Porter has authored 18 books and has written a series of articles on the role of business in society.

    Faculty Cochairs
    Mark R. Kramer
    Mark R. Kramer
    Mark R. Kramer

    Mark R. Kramer

    Senior Lecturer of Business Administration and cochair of "Creating Shared Value."

    Read Full Bio

    "Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

    Learn More

    Michael E. Porter
    Michael E. Porter
    Michael E. Porter

    Michael E. Porter

    Bishop William Lawrence University Professor. Member of the Strategy Unit. Director of the Institute for Strategy and Competitiveness. Faculty chair of "Strategy for Health Care Delivery"; faculty cochair of "Creating Shared Value" and of "Value Measurement for Health Care."

    Read Full Bio

    Faculty
    Rebecca M. Henderson
    Rebecca M. Henderson
    Rebecca M. Henderson

    Rebecca M. Henderson

    John and Natty McArthur University Professor. Member of the General Management and Strategy Units.

    Read Full Bio

    V. Kasturi Rangan
    V. Kasturi Rangan
    V. Kasturi Rangan

    V. Kasturi Rangan

    Malcolm P. McNair Professor of Marketing. Cochair of the HBS Social Enterprise Initiative. Member of the Marketing Unit; and cochair of "Managing Sales Teams and Distribution Channels."

    Read Full Bio

    George Serafeim
    George Serafeim
    George Serafeim

    George Serafeim

    Professor of Business Administration. Member of the Accounting and Management Unit.

    Read Full Bio

    Dropdown down Dropdown up

    The HBS Advantage

    This Harvard Business School Executive Education program was developed by and is taught by HBS professor Michael E. Porter, the leading authority on strategy and competitiveness, along with Mark R. Kramer, senior lecturer at HBS and leading researcher, writer, and speaker on strategies for social impact. One of the most-cited authors in business and economics, Professor Porter has authored 18 books and has written a series of articles on the role of business in society.

    Faculty Cochairs
    Mark R. Kramer
    Mark R. Kramer
    Mark R. Kramer

    Mark R. Kramer

    Senior Lecturer of Business Administration and cochair of "Creating Shared Value."

    Read Full Bio

    "Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

    Learn More

    Michael E. Porter
    Michael E. Porter
    Michael E. Porter

    Michael E. Porter

    Bishop William Lawrence University Professor. Member of the Strategy Unit. Director of the Institute for Strategy and Competitiveness. Faculty chair of "Strategy for Health Care Delivery"; faculty cochair of "Creating Shared Value" and of "Value Measurement for Health Care."

    Read Full Bio

    Faculty
    Rebecca M. Henderson
    Rebecca M. Henderson
    Rebecca M. Henderson

    Rebecca M. Henderson

    John and Natty McArthur University Professor. Member of the General Management and Strategy Units.

    Read Full Bio

    V. Kasturi Rangan
    V. Kasturi Rangan
    V. Kasturi Rangan

    V. Kasturi Rangan

    Malcolm P. McNair Professor of Marketing. Cochair of the HBS Social Enterprise Initiative. Member of the Marketing Unit; and cochair of "Managing Sales Teams and Distribution Channels."

    Read Full Bio

    George Serafeim
    George Serafeim
    George Serafeim

    George Serafeim

    Professor of Business Administration. Member of the Accounting and Management Unit.

    Read Full Bio

    View Frequently Asked Questions

    Back to Top Arrow up