Digital technologies are transforming the potential and practice of marketing—as companies have become more agile, data-driven, and ROI-focused. Whether you are a marketing executive or a general manager, this program will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your marketing and your business. You will emerge with the advanced skills to generate more value for customers and more business growth by developing an integrated marketing strategy that blends proven marketing paradigms with the latest innovations.
This program is eligible for the Digital Transformation Certificate. Learn More
Digital technologies are transforming the potential and practice of marketing—as companies have become more agile, data-driven, and ROI-focused. Whether you are a marketing executive or a general manager, this program will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your marketing and your business. You will emerge with the advanced skills to generate more value for customers and more business growth by developing an integrated marketing strategy that blends proven marketing paradigms with the latest innovations.
This program is eligible for the Digital Transformation Certificate. Learn More
Program for Leadership Development participants earn 5 PLDA Points on completion of this program.
Program for Leadership Development participants earn 5 PLDA Points on completion of this program.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
Through a rich combination of case discussions, faculty presentations, and small group debates, you will explore the latest concepts and tools of digital and strategic marketing as well as best practices that will drive success. Examining the challenges and opportunities a business faces during different stages of its life cycle—launch, growth, and maturity—you will expand your repertoire of strategic marketing approaches you can apply in any industry to help your business thrive in today’s fast-moving markets.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
Through a rich combination of case discussions, faculty presentations, and small group debates, you will explore the latest concepts and tools of digital and strategic marketing as well as best practices that will drive success. Examining the challenges and opportunities a business faces during different stages of its life cycle—launch, growth, and maturity—you will expand your repertoire of strategic marketing approaches you can apply in any industry to help your business thrive in today’s fast-moving markets.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.
Jakurski Family Associate Professor of Business Administration
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.
Jakurski Family Associate Professor of Business Administration