Marketing & Sales Programs
Successful businesses understand their markets, choose customers carefully, and deliver and capture maximum value. Boost revenue and profit by targeting the right segments, designing effective go-to-market strategies, building high-value brands and effective sales teams, and taking full advantage of today’s digital technologies.
Featured Marketing & Sales Programs
Accepting Applications
Aligning Strategy and Sales
Close the gap between your strategic priorities and sales performance. Create company-wide alignment that boosts revenue and long-term success.
Dec 15 – 20, 2024
In-Person
$16,000
Accepting Applications
Creating Brand Value
Explore branding as a collective meaning-making process—a collaboration between firms, consumers, and other cultural creators. Supercharge your ability to craft, communicate, and manage brands that create value for consumers and your business.
May 28 – 31, 2025
In-Person
$11,750
Accepting Applications
Strategic Marketing for Driving Growth
In a rapidly evolving marketplace, business growth often depends on how you react to disruption. Expand your repertoire of strategic marketing approaches to generate greater value for customers and capture more value from the marketplace.
Sep 28 – Oct 3, 2025
In-Person
$15,000
A world-class learning experience that energizes aspiring and established changemakers.
Breakthrough learning
Stimulating classes led by faculty at the forefront of their fields. Topics that will define the future of business. Discussions that transform perspectives and ways of thinking. Access to the brightest business minds on the planet. In short, a world-class learning experience that only Harvard can provide.
Holistic support
Premium amenities and purpose-built accommodations for all participants on the HBS campus. Astonishingly attentive staff. Classrooms that foster collaboration. Virtual, in-person, and blended formats for learning on your terms. Here, every detail is carefully calibrated to nurture your growth.
Powerful connections
Our programs strengthen organizations and individuals by deepening relationships and fostering new ones. Participants leave with lifelong friends, new potential business partners, and a powerful, globe-spanning network of fellow changemakers.
Intentional diversity
We curate a truly diverse classroom for good reason. Exposure to different perspectives sharpens our thinking and leaves us better equipped to lead in today’s business landscape. Expect to learn with—and from—peers that come from around the world, a variety of industries, and all walks of life.
The HBS Experience
At HBS, every detail is carefully calibrated to drive your success. Living arrangements and classrooms that spark connection. Unrivaled academic resources. Thoughtfully designed virtual learning experiences. And rejuvenating fitness, dining, and cultural amenities.
