Managing Sales Teams and Distribution Channels

As digital technology continues to open up new distribution channels, customer demands and sales strategies are rapidly evolving. With multichannel networks becoming the norm, leaders must design a go-to-market strategy that sells the right products at the right time through the right combination of channels. In this hands-on program, you will improve your ability to optimize sales outcomes by developing and managing a high-performance multichannel network and sales force.

• Executives directly or indirectly responsible for their organization's go-to-market strategy and/or sales-force activities
• Particularly appropriate for: Sales and channel leaders from midsize and large corporations, such as vice presidents of sales, marketing, or distribution; regional sales managers; channel managers; key accounts managers; and human resources managers

Attendance by multiple company representatives will foster teamwork and amplify the program's impact.

Program for Leadership Development participants earn 4 PLDA Points on completion of this program.

Dive Deeper into the Experience

We Celebrate New Ways of Thinking. Are You Ready?We Celebrate New Ways of Thinking. Are You Ready?

Thrive in a learning environment that welcomes diverse ideas and perspectives.

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Discover more about business. And yourself.Discover more about business. And yourself.

Global perspectives > Leadership growth > Organizational impact.

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When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

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