What differentiates the world's most innovative companies? And how do you execute
a cutting-edge innovation initiative? This program takes a deep dive into the latest
innovation tools, operating models, and business strategies used by leading companies
across the globe. With new insight into innovation processes, you will be ready to
take action and lead a highly creative, innovation-focused culture that can consistently
deliver results.
What differentiates the world's most innovative companies? And how do you execute
a cutting-edge innovation initiative? This program takes a deep dive into the latest
innovation tools, operating models, and business strategies used by leading companies
across the globe. With new insight into innovation processes, you will be ready to
take action and lead a highly creative, innovation-focused culture that can consistently
deliver results.
Key Benefits
As you explore the prototyping and experimentation practices of the world's top product
developers, you will lay the foundation for transforming your business and sustaining
growth through innovation the moment you return to work.
As you explore the prototyping and experimentation practices of the world's top product
developers, you will lay the foundation for transforming your business and sustaining
growth through innovation the moment you return to work.
Details
Align product plans with your firm's strategy
Improve your company's overall positioning
Reevaluate your portfolio of products and services as market conditions evolve
Design a strategy for deciding which projects to pursue
Bring new offerings to market faster and more efficiently
Create new opportunities for innovation
Build powerful innovation initiatives across business units
Understand the potential of disruptive innovation
Integrate your customers into the innovation process
Take advantage of digital transformation
Expand your personal and professional network
Extend your network by living and working with accomplished executives from various
backgrounds, industries, and countries across the globe
Build relationships with a diverse group of peers who can provide wide-ranging insights
into your business challenges and career decisions
Who Should Attend
Vice presidents, directors, and other senior managers who have responsibility for
developing new products, services, and customer experiences and who come from functional
areas such as research and product development, engineering, product management, marketing,
operations, finance, or strategy
Attendance by multiple company representatives will foster teamwork and amplify the
program's impact. Cross-functional or intradepartmental teams of four to six managers
are encouraged to apply.
Vice presidents, directors, and other senior managers who have responsibility for
developing new products, services, and customer experiences and who come from functional
areas such as research and product development, engineering, product management, marketing,
operations, finance, or strategy
Attendance by multiple company representatives will foster teamwork and amplify the
program's impact. Cross-functional or intradepartmental teams of four to six managers
are encouraged to apply.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place
on your own, in your living group, and in the larger classroom, driven by the renowned
HBS case method.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place
on your own, in your living group, and in the larger classroom, driven by the renowned
HBS case method.
Admissions Criteria and Process
We admit candidates to specific sessions on a rolling, space-available basis, and
encourage you to apply as early as possible. Although most programs have no formal
educational requirements, admission is a selective process based on your professional
achievement and organizational responsibilities.
Our Program Advising team can help you at any stage of the admissions process—starting
with identifying the program that best addresses your learning and development goals.
Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).
Application Submission
We recommend that you apply at least four weeks before the program start date. You
may use our online form or download an application. HBS maintains all application
information in strict confidentiality. We acknowledge receipt of applications via
email. In the unlikely event that you do not receive an acknowledgment, please email
us at exed_admissions@hbs.edu or call us at +1.617.495.6226.
Application Review
To optimize the learning experience and maximize the exchange of ideas, our Admissions
Committee makes selections that balance each participant's experience, scope of current
responsibilities, and type of organization. HBS seeks candidates who reflect a broad
range of industries, functions, countries, and backgrounds. We review applications
monthly and will contact you via email with the Admissions Committee's decision.
Fee, Payment, and Cancellations
The program fee covers tuition, books, case materials, accommodations, and most meals.
No payment is necessary until you have been accepted. Payment is required prior to
the program start date. If you need to cancel or defer participation, you must submit
your request in writing more than 30 days before the start of the program to receive
a full refund. Cancellations or deferrals received 14 to 30 days prior to the start
of the program are subject to a fee of one-half of the program fee. Requests received
within 14 days are subject to full payment.
We admit candidates to specific sessions on a rolling, space-available basis, and
encourage you to apply as early as possible. Although most programs have no formal
educational requirements, admission is a selective process based on your professional
achievement and organizational responsibilities.
Answering Your Questions
Our Program Advising team can help you at any stage of the admissions process—starting
with identifying the program that best addresses your learning and development goals.
Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).
Application Submission
We recommend that you apply at least four weeks before the program start date. You
may use our online form or download an application. HBS maintains all application
information in strict confidentiality. We acknowledge receipt of applications via
email. In the unlikely event that you do not receive an acknowledgment, please email
us at exed_admissions@hbs.edu or call us at +1.617.495.6226.
Application Review
To optimize the learning experience and maximize the exchange of ideas, our Admissions
Committee makes selections that balance each participant's experience, scope of current
responsibilities, and type of organization. HBS seeks candidates who reflect a broad
range of industries, functions, countries, and backgrounds. We review applications
monthly and will contact you via email with the Admissions Committee's decision.
Fee, Payment, and Cancellations
The program fee covers tuition, books, case materials, accommodations, and most meals.
No payment is necessary until you have been accepted. Payment is required prior to
the program start date. If you need to cancel or defer participation, you must submit
your request in writing more than 30 days before the start of the program to receive
a full refund. Cancellations or deferrals received 14 to 30 days prior to the start
of the program are subject to a fee of one-half of the program fee. Requests received
within 14 days are subject to full payment.
What You Will Learn
Through interactive lectures, dynamic classroom discussions, and small group activities,
you will discover new frameworks and operating models for developing breakthrough
products and services. In the process, you will rethink your company's innovation
system and begin to create a more customized and focused innovation strategy.
Through interactive lectures, dynamic classroom discussions, and small group activities,
you will discover new frameworks and operating models for developing breakthrough
products and services. In the process, you will rethink your company's innovation
system and begin to create a more customized and focused innovation strategy.
Improving product development and innovation strategy
Leading digital business experimentation
Examining best practices in prototyping and experimentation
Linking innovation strategy to execution
Assessing the drivers of new product or service adoption
Determining when to change your channel or pricing strategy
Considering overall positioning in the context of existing product lines
Predicting demand and rates of diffusion when marketing new innovations
Transforming your business
Designing magical customer experiences that stick
Keeping up with changes in the digital marketplace
Controlling operational complexity
Enabling long-term growth through innovation
Recognizing the potential impact of open innovation
Examining new innovation models
Leveraging artificial intelligence for new business models
Promoting adoption and predicting sales levels
Executing a new vision, delivering organic growth, and improving margins
Exploring the impact of disruptive technologies
Anticipating and responding to new technical trends
Building an action agenda
Launching and managing innovation initiatives
Ensuring that innovation continues in times of shrinking budgets and resources
Building adaptable project teams
Understanding how management myths can get in the way of innovation
Leveraging networks and ecosystems to share risks and increase reach
Special Session: Making Innovation Magic
What makes some customer experiences seem magical, while others attract little attention?
In this session, you will discover the magic of innovation under the guidance of renowned
magician and mentalist Jason Randal. By rethinking what makes a "wow" factor, you
can develop products and services that put your customers in the spotlight.
What makes some customer experiences seem magical, while others attract little attention?
In this session, you will discover the magic of innovation under the guidance of renowned
magician and mentalist Jason Randal. By rethinking what makes a "wow" factor, you
can develop products and services that put your customers in the spotlight.
The HBS Advantage
Our Executive Education programs are developed and taught by HBS faculty who are widely
recognized as skilled educators, groundbreaking researchers, and award-winning authors.
Through their board memberships, consulting, and field-based research, they address
the complex challenges facing business leaders across the globe.
Faculty Chair
Stefan H. Thomke
William Barclay Harding Professor of Business Administration
Our Executive Education programs are developed and taught by HBS faculty who are widely
recognized as skilled educators, groundbreaking researchers, and award-winning authors.
Through their board memberships, consulting, and field-based research, they address
the complex challenges facing business leaders across the globe.
Faculty Chair
Stefan H. Thomke
William Barclay Harding Professor of Business Administration
Program content, dates, schedule, fees, technology platforms, and faculty are subject
to change. In accordance with Harvard University policy, Harvard Business School
does not discriminate against any person on the basis of race, color, sex or sexual
orientation, gender identity, religion, age, national or ethnic origin, political
beliefs, veteran status, or disability in admission to, access to, treatment in, or
employment in its programs and activities.
HBS's Leading Product Innovation program offers a concrete approach for dealing with the unknown.
