Generative AI Strategy and Execution

A male and a female executive talk sitting down with an open laptop

Transform your business by integrating and scaling the power of generative AI. Discover how to create competitive advantage, redesign operations, and lead responsibly in the era of intelligent enterprises. 

The program fee covers tuition, program materials, accommodations, and most meals.

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Program Announcement

Thank you for your interest in this program. The June 2026 session currently is near capacity. You may wish to consider applying to the July 7-10, 2026 session.

Generative AI is redefining competitive advantage and challenging leaders to turn technological promise into business performance. While many organizations are experimenting with AI, few have succeeded in translating strategy into execution at scale.

Generative AI Strategy and Execution equips senior executives with the frameworks, tools, and hands-on experience to connect AI strategy with enterprise execution. Participants will return with a practical roadmap to identify high-impact opportunities, implement AI responsibly, and build the organizational capabilities and governance needed to unlock growth, innovation, and manage execution.

Key Program Features

Key Topics

  • Understand how generative and agentic AI are reshaping business models, industry boundaries, and sources of competitive advantage

  • Experience hands-on generative AI tools and agentic systems to explore how technology drives decision-making

  • Develop governance frameworks that manage risk, ethics, and accountability at the executive and board levels

  • Translate opportunities into enterprise strategy that balances innovation, efficiency, and responsible integration

  • Move from vision to scalable execution, bridging the "AI strategy gap"

  • Lead workforce transformation and guide teams through augmentation, reskilling, and new models of collaboration

  • Develop the technical fluency needed to make informed decisions

Program Format

  • 4
    days on the HBS campus
  • 12–15
    hours of pre-program work

Case materials and a detailed schedule will be made available approximately two weeks prior to program start.

Who Should Attend

  • Senior executives, CEOs, board members, and business leaders who are responsible for shaping strategy and driving organizational transformation 

  • Executives focusing on how to respond to AI disruption—or become a disruptor—across different business areas

  • Participants may come from any industry, including financial services, health care, manufacturing, consumer goods, media, and technology

No technical background is required; the program is tailored for leaders who set direction, allocate resources, and build the talent, governance, and culture necessary to execute AI strategies.

Individuals and teams are welcome to attend. Sending two or more representatives from your organization fosters teamwork and amplifies program impact.

Teaching Team

All our executive education programs are developed and taught by a team of widely recognized HBS faculty. Many are skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

Faculty Cochairs

  • Headshot of Rajiv Lal

    Rajiv Lal

    Stanley Roth, Sr. Professor of Retailing, Unit Head, Marketing

  • Headshot of Suraj Srinivasan

    Suraj Srinivasan

    Philip J. Stomberg Professor of Business Administration, Chair, MBA Elective Curriculum

The HBS Experience

This in-person program takes place on our storied campus where you'll live and learn at the heart of Boston's vibrant business, academic, and technology hubs.

At HBS, every detail is carefully calibrated to drive your success. Living arrangements and classrooms that spark connection. Unrivaled academic resources. And rejuvenating fitness, dining, and cultural amenities.

View of Executive Education area of HBS campus

The dedicated Executive Education area of campus features multiple classroom buildings and three residence halls around a quad

Residence hall bedroom and bathroom, with woman looking out a window

Our well-appointed residence halls feature private bedrooms, living group lounges, and courtyards to fuel vibrant discussions

Admissions

We admit applicants on a rolling, space-available basis, so you are encouraged to submit your application as soon as possible.

The selective admissions process is based on professional achievement, organizational responsibility, and the admissions criteria for each program as described in Who Should Attend. There are no formal educational requirements for HBS Executive Education programs.

Learn more about the admissions process and requirements.

Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.