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Executive Education
... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Driving Digital Strategy Right arrow OverviewCurriculumTeaching TeamParticipant Profile
... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Driving Digital Strategy Right arrow OverviewCurriculumTeaching TeamParticipant Profile

Driving Digital Strategy

Driving Digital Strategy
  • Upcoming Session
  • Previous (1 of 1) Next
    Status: Accepting Applications
  • Dates: 24–29 MAR 2024
  • Format: In-Person Learning takes place on the HBS campus or a designated location.
  • Location: HBS Campus
  • Fee: $14,500
  • The program fee covers tuition, books, case materials, accommodations, and most meals.
    Apply
    Download Brochure
    Apply
    Download Brochure
    Admissions Criteria and Process
Apply
Download Brochure
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Program Advising team
Email: executive_education@hbs.edu
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Program Advising team
Email: executive_education@hbs.edu
david mcneil

Elevate your company to greater heights by challenging convention.

David McNeil
Vice President, Marketing, Campbell Arnott's Asia-Pacific, U.S.
Read His Story
Apply
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Program Finder
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Email: executive_education@hbs.edu
david mcneil

Elevate your company to greater heights by challenging convention.

David McNeil
Vice President, Marketing, Campbell Arnott's Asia-Pacific, U.S.
Read His Story
Download Brochure
Apply
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
small groups of program participants gathered on the Ruth Mulan Chu Chao Center convening steps
Digital Transformation Comparison Chart
Compare programs at-a-glance to find what's right for you.
Learn More
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
small groups of program participants gathered on the Ruth Mulan Chu Chao Center convening steps
Digital Transformation Comparison Chart
Compare programs at-a-glance to find what's right for you.
Learn More
Download Brochure
Apply
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
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Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
  • Overview
  • Curriculum
  • Teaching Team
  • Participant Profile
  • Participant Stories
  • Participant Profile Dropdown down
    • Overview
    • Curriculum
    • Teaching Team
    • Participant Profile
    • Participant Stories
Print

Summary

Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

This program is eligible for the Digital Transformation Certificate. Learn More

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Summary

Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

This program is eligible for the Digital Transformation Certificate. Learn More

Key Benefits
Focused on digital transformation, this digital business strategy program explores the best practices for building platforms and managing ecosystems that attract and retain customers. With a better understanding of changing consumer behavior and media habits, you will be ready to reinvent your business model, reassess your value chain, reconnect with your customers, and rebuild your organization for the future.

DetailsExpand AllCollapse All

Take advantage of the opportunities presented by digital transformationTake advantage of the opportunities presented by digital transformation
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  • Make digital transformation a key part of your organization's strategy
  • Create and manage the capabilities that drive digital success
  • Choose an organizational structure that spurs innovation and entrepreneurship
  • Build a more flexible organization that aligns with strategic goals
Leverage digital technologies to enhance marketing and operationsLeverage digital technologies to enhance marketing and operations
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  • Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
  • Manage channel conflict and design omnichannel strategies
  • Engage customers through digital, social, and mobile marketing
Expand your personal and professional networkExpand your personal and professional network
Dropdown down
  • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
  • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Key Benefits Dropdown up

Key Benefits Dropdown down

Focused on digital transformation, this digital business strategy program explores the best practices for building platforms and managing ecosystems that attract and retain customers. With a better understanding of changing consumer behavior and media habits, you will be ready to reinvent your business model, reassess your value chain, reconnect with your customers, and rebuild your organization for the future.
Details

Take advantage of the opportunities presented by digital transformation

  • Make digital transformation a key part of your organization's strategy
  • Create and manage the capabilities that drive digital success
  • Choose an organizational structure that spurs innovation and entrepreneurship
  • Build a more flexible organization that aligns with strategic goals

Leverage digital technologies to enhance marketing and operations

  • Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
  • Manage channel conflict and design omnichannel strategies
  • Engage customers through digital, social, and mobile marketing

Expand your personal and professional network

  • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
  • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Who Should Attend

  • Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
  • Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.

Program for Leadership Development participants earn 5 PLDA Points on completion of this program.

Dive Deeper into the Experience
Play video
Play video
Professor Sunil Gupta: FrameworkProfessor Sunil Gupta: Framework
Case method research enables a framework to emerge and then be taken into the classroom.
Watch the VideoWatch the Video
Play video
Play video
Inside the ClassroomInside the Classroom
See how exchange with faculty and peers yields new insights into critical business trends.
Watch the VideoWatch the Video
Play video
Play video
We Celebrate New Ways of Thinking. Are You Ready?We Celebrate New Ways of Thinking. Are You Ready?
Thrive in a learning environment that welcomes diverse ideas and perspectives.
Watch the VideoWatch the Video
Previous Next
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Who Should Attend

  • Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
  • Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.

Program for Leadership Development participants earn 5 PLDA Points on completion of this program.

Dive Deeper into the Experience
Play video
Play video
Professor Sunil Gupta: FrameworkProfessor Sunil Gupta: Framework
Case method research enables a framework to emerge and then be taken into the classroom.
Watch the VideoWatch the Video
Play video
Play video
Inside the ClassroomInside the Classroom
See how exchange with faculty and peers yields new insights into critical business trends.
Watch the VideoWatch the Video
Play video
Play video
We Celebrate New Ways of Thinking. Are You Ready?We Celebrate New Ways of Thinking. Are You Ready?
Thrive in a learning environment that welcomes diverse ideas and perspectives.
Watch the VideoWatch the Video
Previous Next

Learning and Living at HBS

When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

Review Our Campus Health & Safety Protocols

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Learning and Living at HBS

When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

Review Our Campus Health & Safety Protocols

Admissions Criteria and Process

We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
Read More
Dropdown down

Answering Your Questions

Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

Application Submission

We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

Application Review

To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

Fee, Payment, and Cancellations

The program fee covers tuition, books, case materials, accommodations, and most meals. You will be invoiced upon admission to the program. Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

Admissions Criteria and Process Dropdown up

Admissions Criteria and Process Dropdown down

We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

Answering Your Questions

Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

Application Submission

We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

Application Review

To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

Fee, Payment, and Cancellations

The program fee covers tuition, books, case materials, accommodations, and most meals. You will be invoiced upon admission to the program. Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

What You Will Learn

Through a rich combination of faculty presentations, case studies, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.

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What You Will Learn

Through a rich combination of faculty presentations, case studies, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.

Key TopicsExpand AllCollapse All

Reimagining your businessReimagining your business
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  • Identifying business scope
  • Exploring new business models
  • Developing platforms and managing ecosystems
Reevaluating your value chainReevaluating your value chain
Dropdown down
  • Crowdsourcing and open innovation
  • Digitizing operations
  • Designing omnichannel strategies
Reconnecting with your customersReconnecting with your customers
Dropdown down
  • Understanding changing consumer behavior and media habits
  • Designing digital, social, and marketing strategies
  • Acquiring, retaining, and managing customers
Rebuilding your organizationRebuilding your organization
Dropdown down
  • Designing the right organizational structure and incentive systems
  • Building a learning organization that continues to improve its capabilities
  • Leading and managing the digital transformation process
Steps to enabling digital leadershipSteps to enabling digital leadership
Dropdown down
Driving Digital Strategy

Key Topics Dropdown up

Key Topics Dropdown down

Reimagining your business

  • Identifying business scope
  • Exploring new business models
  • Developing platforms and managing ecosystems

Reevaluating your value chain

  • Crowdsourcing and open innovation
  • Digitizing operations
  • Designing omnichannel strategies

Reconnecting with your customers

  • Understanding changing consumer behavior and media habits
  • Designing digital, social, and marketing strategies
  • Acquiring, retaining, and managing customers

Rebuilding your organization

  • Designing the right organizational structure and incentive systems
  • Building a learning organization that continues to improve its capabilities
  • Leading and managing the digital transformation process

Steps to enabling digital leadership

Driving Digital Strategy

The HBS Advantage

Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe

Faculty Chair
Sunil Gupta
Sunil Gupta
Sunil Gupta

Sunil Gupta

Edward W. Carter Professor of Business Administration

HBS Unit:
Marketing

Read Full Bio

Faculty
Shai Benjamin Bernstein
Shai Benjamin Bernstein
Shai Benjamin Bernstein

Shai Benjamin Bernstein

Marvin Bower Associate Professor

HBS Unit:
Entrepreneurial Management

Read Full Bio

Ryan W. Buell
Ryan W. Buell
Ryan W. Buell

Ryan W. Buell

C. D. Spangler Professor of Business Administration

HBS Unit:
Technology and Operations Management

Read Full Bio

David J. Collis
David J. Collis
David J. Collis

David J. Collis

Adjunct Professor

HBS Unit:
Strategy

Read Full Bio

David Edelman
David Edelman
David Edelman

David Edelman

Senior Lecturer of Business Administration

HBS Unit:
Marketing

Read Full Bio

Joshua D. Margolis
Joshua D. Margolis
Joshua D. Margolis

Joshua D. Margolis

James Dinan and Elizabeth Miller Professor of Business Administration

HBS Unit:
Organizational Behavior

Read Full Bio

Das Narayandas
Das Narayandas
Das Narayandas

Das Narayandas

Edsel Bryant Ford Professor of Business Administration

HBS Unit:
Marketing

Read Full Bio

V. Kasturi Rangan
V. Kasturi Rangan
V. Kasturi Rangan

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. Mcnair Professor of Marketing

HBS Unit:
Marketing

Read Full Bio

Michael L. Tushman
Michael L. Tushman
Michael L. Tushman

Michael L. Tushman

Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration

HBS Unit:
Organizational Behavior

Read Full Bio

Dropdown down Dropdown up

The HBS Advantage

Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe

Faculty Chair
Sunil Gupta
Sunil Gupta
Sunil Gupta

Sunil Gupta

Edward W. Carter Professor of Business Administration

HBS Unit:
Marketing

Read Full Bio

Faculty
Shai Benjamin Bernstein
Shai Benjamin Bernstein
Shai Benjamin Bernstein

Shai Benjamin Bernstein

Marvin Bower Associate Professor

HBS Unit:
Entrepreneurial Management

Read Full Bio

Ryan W. Buell
Ryan W. Buell
Ryan W. Buell

Ryan W. Buell

C. D. Spangler Professor of Business Administration

HBS Unit:
Technology and Operations Management

Read Full Bio

David J. Collis
David J. Collis
David J. Collis

David J. Collis

Adjunct Professor

HBS Unit:
Strategy

Read Full Bio

David Edelman
David Edelman
David Edelman

David Edelman

Senior Lecturer of Business Administration

HBS Unit:
Marketing

Read Full Bio

Joshua D. Margolis
Joshua D. Margolis
Joshua D. Margolis

Joshua D. Margolis

James Dinan and Elizabeth Miller Professor of Business Administration

HBS Unit:
Organizational Behavior

Read Full Bio

Das Narayandas
Das Narayandas
Das Narayandas

Das Narayandas

Edsel Bryant Ford Professor of Business Administration

HBS Unit:
Marketing

Read Full Bio

V. Kasturi Rangan
V. Kasturi Rangan
V. Kasturi Rangan

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. Mcnair Professor of Marketing

HBS Unit:
Marketing

Read Full Bio

Michael L. Tushman
Michael L. Tushman
Michael L. Tushman

Michael L. Tushman

Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration

HBS Unit:
Organizational Behavior

Read Full Bio

Your Peers Expand Your Learning

Global Perspective Map Desktop Global Perspective Map Tablet
Global Perspective
Experience the world in your classroom.
Global Perspective
Experience the world in your classroom.
2%
Africa
10%
Asia Pacific
35%
Europe
19%
Latin America
8%
Middle East
26%
North America
2%Africa
10%Asia Pacific
35%Europe
19%Latin America
8%Middle East
26%North America
2%
10%
35%
19%
8%
26%
Top Industries Represented
Insights from a range of industries ignite your thinking.
Insights from a range of industries ignite your thinking.
17%
Consumer Products
11%
Manufacturing
11%
Retail Services
10%
Financial
7%
High Technology
6%
Healthcare
5%
Chem / Pharma / Bio
5%
Nonprofilt
5%
Transportation
5%
Utilities / Telecom
Top Industries Represented
Insights from a range of industries ignite your thinking.
17%
Consumer Products
11%
Manufacturing
11%
Retail Services
10%
Financial
7%
High Technology
6%
Healthcare
5%
Chem / Pharma / Bio
5%
Nonprofilt
5%
Transportation
5%
Utilities / Telecom
Experience
Experience
Years worked
Years worked
Experience
Years worked
7% Less than 10 yearsLess than 10 years
18% 10-14 years10-14 years
23% 15-19 years15-19 years
24% 20-24 years20-24 years
14% 25-29 years25-29 years
9% 30-34 years30-34 years
5% 35-39 years35-39 years
7% Less than 10 yearsLess than 10 years
18% 10-14 years10-14 years
23% 15-19 years15-19 years
24% 20-24 years20-24 years
14% 25-29 years25-29 years
9% 30-34 years30-34 years
5% 35-39 years35-39 years
Participating Companies Have Included:
Abbott Laboratories
Adobe
BNP Paribas Personal Finance
Cisco
Electrolux
Paramount Pictures
Pizza Hut
Salesforce
Southern Glazer's Wine & Spirits
Swiss Federal Railways
University of Melbourne
Verizon
Previous Next
Dropdown down Dropdown up

Your Peers Expand Your Learning

Global Perspective Map Desktop Global Perspective Map Tablet
Global Perspective
Experience the world in your classroom.
Global Perspective
Experience the world in your classroom.
2%
Africa
10%
Asia Pacific
35%
Europe
19%
Latin America
8%
Middle East
26%
North America
2%Africa
10%Asia Pacific
35%Europe
19%Latin America
8%Middle East
26%North America
2%
10%
35%
19%
8%
26%
Top Industries Represented
Insights from a range of industries ignite your thinking.
Insights from a range of industries ignite your thinking.
17%
Consumer Products
11%
Manufacturing
11%
Retail Services
10%
Financial
7%
High Technology
6%
Healthcare
5%
Chem / Pharma / Bio
5%
Nonprofilt
5%
Transportation
5%
Utilities / Telecom
Top Industries Represented
Insights from a range of industries ignite your thinking.
17%
Consumer Products
11%
Manufacturing
11%
Retail Services
10%
Financial
7%
High Technology
6%
Healthcare
5%
Chem / Pharma / Bio
5%
Nonprofilt
5%
Transportation
5%
Utilities / Telecom
Experience
Experience
Years worked
Years worked
Experience
Years worked
7% Less than 10 yearsLess than 10 years
18% 10-14 years10-14 years
23% 15-19 years15-19 years
24% 20-24 years20-24 years
14% 25-29 years25-29 years
9% 30-34 years30-34 years
5% 35-39 years35-39 years
7% Less than 10 yearsLess than 10 years
18% 10-14 years10-14 years
23% 15-19 years15-19 years
24% 20-24 years20-24 years
14% 25-29 years25-29 years
9% 30-34 years30-34 years
5% 35-39 years35-39 years
Participating Companies Have Included:
Abbott Laboratories
Adobe
BNP Paribas Personal Finance
Cisco
Electrolux
Paramount Pictures
Pizza Hut
Salesforce
Southern Glazer's Wine & Spirits
Swiss Federal Railways
University of Melbourne
Verizon
Previous Next
ApplyDownload Brochure
ApplyDownload Brochure
ApplyDownload Brochure
More Admissions Information
Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
david mcneil

Elevate your company to greater heights by challenging convention.

David McNeil
Vice President, Marketing, Campbell Arnott's Asia-Pacific, U.S.
Read His Story
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
david mcneil

Elevate your company to greater heights by challenging convention.

David McNeil
Vice President, Marketing, Campbell Arnott's Asia-Pacific, U.S.
Read His Story
Download Brochure
Apply
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
small groups of program participants gathered on the Ruth Mulan Chu Chao Center convening steps
Digital Transformation Comparison Chart
Compare programs at-a-glance to find what's right for you.
Learn More
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
small groups of program participants gathered on the Ruth Mulan Chu Chao Center convening steps
Digital Transformation Comparison Chart
Compare programs at-a-glance to find what's right for you.
Learn More
Download Brochure
Apply
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
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