Across every industry, digital technologies are redefining the way consumers engage
and companies compete. This challenging digital business strategy course provides
the comprehensive framework for mastering digital leadership and organizational transformation.
You will explore the latest technologies and learn how to leverage digital, social,
and mobile marketing tools to drive innovation and spur growth.
Across every industry, digital technologies are redefining the way consumers engage
and companies compete. This challenging digital business strategy course provides
the comprehensive framework for mastering digital leadership and organizational transformation.
You will explore the latest technologies and learn how to leverage digital, social,
and mobile marketing tools to drive innovation and spur growth.
Key Benefits
Focused on digital transformation, this digital business strategy program explores
the best practices for building platforms and managing ecosystems that attract and
retain customers. With a better understanding of changing consumer behavior and media
habits, you will be ready to reinvent your business model, reassess your value chain,
reconnect with your customers, and rebuild your organization for the future.
Focused on digital transformation, this digital business strategy program explores
the best practices for building platforms and managing ecosystems that attract and
retain customers. With a better understanding of changing consumer behavior and media
habits, you will be ready to reinvent your business model, reassess your value chain,
reconnect with your customers, and rebuild your organization for the future.
Details
Take advantage of the opportunities presented by digital transformation
Make digital transformation a key part of your organization's strategy
Create and manage the capabilities that drive digital success
Choose an organizational structure that spurs innovation and entrepreneurship
Build a more flexible organization that aligns with strategic goals
Leverage digital technologies to enhance marketing and operations
Understand the impact of various technologies, such as 3D printing and digital manufacturing,
on your operations
Manage channel conflict and design omnichannel strategies
Engage customers through digital, social, and mobile marketing
Expand your personal and professional network
Extend your network by living and working with accomplished executives from various
backgrounds, industries, and countries across the globe
Build relationships with a diverse group of peers who can provide wide-ranging insights
into your business challenges and career decisions
Who Should Attend
Senior executives who are responsible for shaping overall corporate strategy and driving
digital strategy
Directors, vice presidents, and senior managers who are responsible for formulating
and driving digital strategy
Given the collaborative nature of this digital business strategy course, individuals
and teams are encouraged to apply. Attendance by multiple company representatives
will foster teamwork and amplify the program's impact.
Senior executives who are responsible for shaping overall corporate strategy and driving
digital strategy
Directors, vice presidents, and senior managers who are responsible for formulating
and driving digital strategy
Given the collaborative nature of this digital business strategy course, individuals
and teams are encouraged to apply. Attendance by multiple company representatives
will foster teamwork and amplify the program's impact.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place
on your own, in your living group, and in the larger classroom, driven by the renowned
HBS case method.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place
on your own, in your living group, and in the larger classroom, driven by the renowned
HBS case method.
We admit candidates to specific sessions on a rolling, space-available basis, and
encourage you to apply as early as possible. Although most programs have no formal
educational requirements, admission is a selective process based on your professional
achievement and organizational responsibilities.
Our Program Advising team can help you at any stage of the admissions process—starting
with identifying the program that best addresses your learning and development goals.
Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).
Application Submission
We recommend that you apply at least four weeks before the program start date. You
may use our online form or download an application. HBS maintains all application
information in strict confidentiality. We acknowledge receipt of applications via
email. In the unlikely event that you do not receive an acknowledgment, please email
us at exed_admissions@hbs.edu or call us at +1.617.495.6226.
Application Review
To optimize the learning experience and maximize the exchange of ideas, our Admissions
Committee makes selections that balance each participant's experience, scope of current
responsibilities, and type of organization. HBS seeks candidates who reflect a broad
range of industries, functions, countries, and backgrounds. We review applications
monthly and will contact you via email with the Admissions Committee's decision.
Fee, Payment, and Cancellations
The program fee covers tuition, books, case materials, accommodations, and most meals.
You will be invoiced upon admission to the program. Invoices are due within 30 days
of receipt, or upon receipt if the program start date is less than 30 days from the
invoice date. If you need to cancel or defer your participation, you must submit your
request in writing more than 30 days before the start of the program to receive a
full refund. Cancellation or deferral requests received 14 to 30 days prior to the
start of the program are subject to a fee of one-half of the program fee. Requests
received within 14 days are subject to full payment.
We admit candidates to specific sessions on a rolling, space-available basis, and
encourage you to apply as early as possible. Although most programs have no formal
educational requirements, admission is a selective process based on your professional
achievement and organizational responsibilities.
Answering Your Questions
Our Program Advising team can help you at any stage of the admissions process—starting
with identifying the program that best addresses your learning and development goals.
Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).
Application Submission
We recommend that you apply at least four weeks before the program start date. You
may use our online form or download an application. HBS maintains all application
information in strict confidentiality. We acknowledge receipt of applications via
email. In the unlikely event that you do not receive an acknowledgment, please email
us at exed_admissions@hbs.edu or call us at +1.617.495.6226.
Application Review
To optimize the learning experience and maximize the exchange of ideas, our Admissions
Committee makes selections that balance each participant's experience, scope of current
responsibilities, and type of organization. HBS seeks candidates who reflect a broad
range of industries, functions, countries, and backgrounds. We review applications
monthly and will contact you via email with the Admissions Committee's decision.
Fee, Payment, and Cancellations
The program fee covers tuition, books, case materials, accommodations, and most meals.
You will be invoiced upon admission to the program. Invoices are due within 30 days
of receipt, or upon receipt if the program start date is less than 30 days from the
invoice date. If you need to cancel or defer your participation, you must submit your
request in writing more than 30 days before the start of the program to receive a
full refund. Cancellation or deferral requests received 14 to 30 days prior to the
start of the program are subject to a fee of one-half of the program fee. Requests
received within 14 days are subject to full payment.
What You Will Learn
Through a rich combination of faculty presentations, case studies, small group projects,
and dynamic discussions, this program builds a firm foundation for leading organizational
change and harnessing the opportunities unleashed by digital transformation. You will
explore how innovative established firms and startups are redefining industries and
reinventing themselves to succeed in the digital era.
Participants should expect to spend at least 9-12 hours on self-paced case preparation
prior to attending the program. Case materials will be made available approximately
two weeks prior to program start.
Through a rich combination of faculty presentations, case studies, small group projects,
and dynamic discussions, this program builds a firm foundation for leading organizational
change and harnessing the opportunities unleashed by digital transformation. You will
explore how innovative established firms and startups are redefining industries and
reinventing themselves to succeed in the digital era.
Participants should expect to spend at least 9-12 hours on self-paced case preparation
prior to attending the program. Case materials will be made available approximately
two weeks prior to program start.
Understanding changing consumer behavior and media habits
Designing digital, social, and marketing strategies
Acquiring, retaining, and managing customers
Rebuilding your organization
Designing the right organizational structure and incentive systems
Building a learning organization that continues to improve its capabilities
Leading and managing the digital transformation process
Steps to enabling digital leadership
The HBS Advantage
Our Executive Education programs are developed and taught by HBS faculty who are widely
recognized as skilled educators, groundbreaking researchers, and award-winning authors.
Through their board memberships, consulting, and field-based research, they address
the complex challenges facing business leaders across the globe
Our Executive Education programs are developed and taught by HBS faculty who are widely
recognized as skilled educators, groundbreaking researchers, and award-winning authors.
Through their board memberships, consulting, and field-based research, they address
the complex challenges facing business leaders across the globe
Program content, dates, schedule, fees, technology platforms, and faculty are subject
to change. In accordance with Harvard University policy, Harvard Business School
does not discriminate against any person on the basis of race, color, sex or sexual
orientation, gender identity, religion, age, national or ethnic origin, political
beliefs, veteran status, or disability in admission to, access to, treatment in, or
employment in its programs and activities.
