Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.
This program is eligible for the Digital Transformation Certificate. Learn More
Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.
This program is eligible for the Digital Transformation Certificate. Learn More
Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.
Program for Leadership Development participants earn 5 PLDA Points on completion of this program.
Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.
Program for Leadership Development participants earn 5 PLDA Points on completion of this program.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
Through a rich combination of faculty presentations, case studies, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
Through a rich combination of faculty presentations, case studies, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe
Marvin Bower Associate Professor
Edsel Bryant Ford Professor of Business Administration
Baker Foundation Professor, Malcolm P. Mcnair Professor of Marketing
Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe
Marvin Bower Associate Professor
Edsel Bryant Ford Professor of Business Administration
Baker Foundation Professor, Malcolm P. Mcnair Professor of Marketing
Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration