Driving Digital Strategy
Elevate your company to greater heights by challenging convention.
Elevate your company to greater heights by challenging convention.
What You Will Learn
Through a rich combination of faculty presentations, case studies, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
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What You Will Learn
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Through a rich combination of faculty presentations, case studies, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
Key TopicsCollapse All
Reimagining your businessReimagining your business
- Identifying business scope
- Exploring new business models
- Developing platforms and managing ecosystems
Reevaluating your value chainReevaluating your value chain
- Crowdsourcing and open innovation
- Digitizing operations
- Designing omnichannel strategies
Reconnecting with your customersReconnecting with your customers
- Understanding changing consumer behavior and media habits
- Designing digital, social, and marketing strategies
- Acquiring, retaining, and managing customers
Rebuilding your organizationRebuilding your organization
- Designing the right organizational structure and incentive systems
- Building a learning organization that continues to improve its capabilities
- Leading and managing the digital transformation process
Reimagining your business
- Identifying business scope
- Exploring new business models
- Developing platforms and managing ecosystems
Reevaluating your value chain
- Crowdsourcing and open innovation
- Digitizing operations
- Designing omnichannel strategies
Reconnecting with your customers
- Understanding changing consumer behavior and media habits
- Designing digital, social, and marketing strategies
- Acquiring, retaining, and managing customers
Rebuilding your organization
- Designing the right organizational structure and incentive systems
- Building a learning organization that continues to improve its capabilities
- Leading and managing the digital transformation process
Steps to enabling digital leadership
Elevate your company to greater heights by challenging convention.