Driving Digital Strategy

Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

Summary: Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

Key Benefits

Focused on digital transformation, this digital business strategy program explores the best practices for building platforms and managing ecosystems that attract and retain customers. With a better understanding of changing consumer behavior and media habits, you will be ready to reinvent your business model, reassess your value chain, reconnect with your customers, and rebuild your organization for the future.

DetailsExpand All Collapse All

Take advantage of the opportunities presented by digital transformation Take advantage of the opportunities presented by digital transformation

Make digital transformation a key part of your organization's strategy
Create and manage the capabilities that drive digital success
Choose an organizational structure that spurs innovation and entrepreneurship
Build a more flexible organization that aligns with strategic goals

Leverage digital technologies to enhance marketing and operations Leverage digital technologies to enhance marketing and operations

Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
Manage channel conflict and design omnichannel strategies
Engage customers through digital, social, and mobile marketing

Expand your personal and professional network Expand your personal and professional network

Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Key Benefits

Details

Take advantage of the opportunities presented by digital transformation

Make digital transformation a key part of your organization's strategy
Create and manage the capabilities that drive digital success
Choose an organizational structure that spurs innovation and entrepreneurship
Build a more flexible organization that aligns with strategic goals

Leverage digital technologies to enhance marketing and operations

Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
Manage channel conflict and design omnichannel strategies
Engage customers through digital, social, and mobile marketing

Expand your personal and professional network

Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Who Should Attend

Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.

Program for Leadership Development participants earn 5 PLDA Points on completion of this program.

Dive Deeper into the Experience

See how exchange with faculty and peers yields new insights into critical business trends.

Thrive in a learning environment that welcomes diverse ideas and perspectives.

Who Should Attend

Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

Program for Leadership Development participants earn 5 PLDA Points on completion of this program.

Dive Deeper into the Experience

See how exchange with faculty and peers yields new insights into critical business trends.

Thrive in a learning environment that welcomes diverse ideas and perspectives.

Learning and Living at HBS

When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

Review Our Campus Health & Safety Protocols

Learning and Living at HBS

Review Our Campus Health & Safety Protocols

Admissions Criteria and Process

We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

Answering Your Questions

Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

Application Submission

We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

Application Review

To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

Fee, Payment, and Cancellations

The program fee covers tuition, books, case materials, accommodations, and most meals. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

Admissions Criteria and Process

Answering Your Questions

Application Submission

Application Review

Fee, Payment, and Cancellations

What You Will Learn

Through a rich combination of faculty presentations, case studies, small group projects, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

What You Will Learn: Through a rich combination of faculty presentations, case studies, small group projects, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

Key TopicsExpand All Collapse All

Reimagining your business Reimagining your business

Identifying business scope
Exploring new business models
Developing platforms and managing ecosystems

Reevaluating your value chain Reevaluating your value chain

Crowdsourcing and open innovation
Digitizing operations
Designing omnichannel strategies

Reconnecting with your customers Reconnecting with your customers

Understanding changing consumer behavior and media habits
Designing digital, social, and marketing strategies
Acquiring, retaining, and managing customers

Rebuilding your organization Rebuilding your organization

Designing the right organizational structure and incentive systems
Building a learning organization that continues to improve its capabilities
Leading and managing the digital transformation process

Steps to enabling digital leadership Steps to enabling digital leadership

Key Topics

Reimagining your business

Identifying business scope
Exploring new business models
Developing platforms and managing ecosystems

Reevaluating your value chain

Crowdsourcing and open innovation
Digitizing operations
Designing omnichannel strategies

Reconnecting with your customers

Understanding changing consumer behavior and media habits
Designing digital, social, and marketing strategies
Acquiring, retaining, and managing customers

Rebuilding your organization

Designing the right organizational structure and incentive systems
Building a learning organization that continues to improve its capabilities
Leading and managing the digital transformation process

Steps to enabling digital leadership

The HBS Advantage

Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe

Faculty Cochairs

Sunil Gupta

Edward W. Carter Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Felix Oberholzer-Gee

Andreas Andresen Professor of Business Administration

HBS Unit:

Strategy

Read Full Bio

Faculty

Jill J. Avery

Senior Lecturer of Business Administration

HBS Unit:

Marketing

Read Full Bio

David J. Collis

Adjunct Professor

HBS Unit:

Strategy

Read Full Bio

Anita Elberse

Lincoln Filene Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Rajiv Lal

Stanley Roth, Sr. Professor of Retailing

HBS Unit:

Marketing

Read Full Bio

Das Narayandas

Edsel Bryant Ford Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Stefan H. Thomke

William Barclay Harding Professor of Business Administration

HBS Unit:

Technology and Operations Management

Read Full Bio

Michael L. Tushman

Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus

HBS Unit:

Organizational Behavior

Read Full Bio

The HBS Advantage: Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe

Faculty Cochairs

Sunil Gupta

Edward W. Carter Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Felix Oberholzer-Gee

Andreas Andresen Professor of Business Administration

HBS Unit:

Strategy

Read Full Bio

Faculty

Jill J. Avery

Senior Lecturer of Business Administration

HBS Unit:

Marketing

Read Full Bio

David J. Collis

Adjunct Professor

HBS Unit:

Strategy

Read Full Bio

Anita Elberse

Lincoln Filene Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Rajiv Lal

Stanley Roth, Sr. Professor of Retailing

HBS Unit:

Marketing

Read Full Bio

Das Narayandas

Edsel Bryant Ford Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Stefan H. Thomke

William Barclay Harding Professor of Business Administration

HBS Unit:

Technology and Operations Management

Read Full Bio

Michael L. Tushman

Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus

HBS Unit:

Organizational Behavior

Read Full Bio

Your Peers Expand Your Learning

Global Perspective

Experience the world in your classroom.

Global Perspective

Experience the world in your classroom.

Africa

17%

Asia Pacific

33%

Europe

15%

Latin America

Middle East

27%

North America

1%Africa

17%Asia Pacific

33%Europe

15%Latin America

7%Middle East

27%North America

Top Industries Represented

Insights from a range of industries ignite your thinking.

17%

Financial

12%

Consumer Products

10%

Manufacturing

Agriculture

Utilities / Telecom

10%

High Technology

Professional Services

Communications

Chem / Pharma / Bio

Retail Services

Top Industries Represented

Insights from a range of industries ignite your thinking.

17%

Financial

12%

Consumer Products

10%

Manufacturing

Agriculture

Utilities / Telecom

10%

High Technology

Professional Services

Communications

Chem / Pharma / Bio

Retail Services

Experience

Years worked

Experience

Years worked

Less than 10 yearsLess than 10 years

10-14 years10-14 years

15-19 years15-19 years

20-24 years20-24 years

25-29 years25-29 years

30-34 years30-34 years

35-39 years35-39 years

Less than 10 yearsLess than 10 years

10-14 years10-14 years

15-19 years15-19 years

20-24 years20-24 years

25-29 years25-29 years

30-34 years30-34 years

35-39 years35-39 years

Participating Companies Have Included:

Abbott Laboratories

Adobe

BNP Paribas Personal Finance

Cisco

Electrolux

Paramount Pictures

Pizza Hut

Salesforce

Southern Glazer's Wine & Spirits

Swiss Federal Railways

University of Melbourne

Verizon

Your Peers Expand Your Learning: Global Perspective

Experience the world in your classroom.

Global Perspective

Experience the world in your classroom.

1%

Africa

17%

Asia Pacific

33%

Europe

15%

Latin America

7%

Middle East

27%

North America

1%Africa

17%Asia Pacific

33%Europe

15%Latin America

7%Middle East

27%North America

Top Industries Represented

Insights from a range of industries ignite your thinking.

Insights from a range of industries ignite your thinking.

17%

Financial

12%

Consumer Products

10%

Manufacturing

4%

Agriculture

5%

Utilities / Telecom

10%

High Technology

7%

Professional Services

5%

Communications

6%

Chem / Pharma / Bio

5%

Retail Services

Top Industries Represented

Insights from a range of industries ignite your thinking.

17%

Financial

12%

Consumer Products

10%

Manufacturing

4%

Agriculture

5%

Utilities / Telecom

10%

High Technology

7%

Professional Services

5%

Communications

6%

Chem / Pharma / Bio

5%

Retail Services

Experience

Experience

Years worked

Years worked

Experience

Years worked

Less than 10 yearsLess than 10 years

10-14 years10-14 years

15-19 years15-19 years

20-24 years20-24 years

25-29 years25-29 years

30-34 years30-34 years

35-39 years35-39 years

Less than 10 yearsLess than 10 years

10-14 years10-14 years

15-19 years15-19 years

20-24 years20-24 years

25-29 years25-29 years

30-34 years30-34 years

35-39 years35-39 years

Participating Companies Have Included:

Abbott Laboratories

Adobe

BNP Paribas Personal Finance

Cisco

Electrolux

Paramount Pictures

Pizza Hut

Salesforce

Southern Glazer's Wine & Spirits

Swiss Federal Railways

University of Melbourne

Verizon

Apply Download Brochure

More Admissions Information

Elevate your company to greater heights by challenging convention.

David McNeil

Vice President, Marketing, Campbell Arnott's Asia-Pacific, U.S.

Need Help? Contact Us:

Program Advising team

Email: executive_education@hbs.edu

Elevate your company to greater heights by challenging convention.

David McNeil

Vice President, Marketing, Campbell Arnott's Asia-Pacific, U.S.

Need Help? Contact Us:

Program Advising team

Email: executive_education@hbs.edu

Related Programs

Explore All Programs View Full Program Schedule

Explore All Programs Application PDF

An interview with faculty chair Sunil Gupta.

An interview with faculty chair Sunil Gupta.

Elevate your company to greater heights by challenging convention.

Elevate your company to greater heights by challenging convention.

Summary

Summary

DetailsExpand AllCollapse All

Take advantage of the opportunities presented by digital transformationTake advantage of the opportunities presented by digital transformation Dropdown down

Leverage digital technologies to enhance marketing and operationsLeverage digital technologies to enhance marketing and operations Dropdown down

Expand your personal and professional networkExpand your personal and professional network Dropdown down

Take advantage of the opportunities presented by digital transformation

Leverage digital technologies to enhance marketing and operations

Expand your personal and professional network

Who Should Attend

Who Should Attend

Learning and Living at HBS

Learning and Living at HBS

Admissions Criteria and Process

Answering Your Questions

Application Submission

Application Review

Fee, Payment, and Cancellations

Answering Your Questions

Application Submission

Application Review

Fee, Payment, and Cancellations

What You Will Learn

What You Will Learn

Key TopicsExpand AllCollapse All

Reimagining your businessReimagining your business Dropdown down

Reevaluating your value chainReevaluating your value chain Dropdown down

Reconnecting with your customersReconnecting with your customers Dropdown down

Rebuilding your organizationRebuilding your organization Dropdown down

Steps to enabling digital leadershipSteps to enabling digital leadership Dropdown down

Reimagining your business

Reevaluating your value chain

Reconnecting with your customers

Rebuilding your organization

Steps to enabling digital leadership

The HBS Advantage

The HBS Advantage

Your Peers Expand Your Learning

Your Peers Expand Your Learning

An interview with faculty chair Sunil Gupta.

An interview with faculty chair Sunil Gupta.

Elevate your company to greater heights by challenging convention.

Elevate your company to greater heights by challenging convention.

DetailsExpand All Collapse All

Take advantage of the opportunities presented by digital transformation Take advantage of the opportunities presented by digital transformation

Leverage digital technologies to enhance marketing and operations Leverage digital technologies to enhance marketing and operations

Expand your personal and professional network Expand your personal and professional network

Key TopicsExpand All Collapse All

Reimagining your business Reimagining your business

Reevaluating your value chain Reevaluating your value chain

Reconnecting with your customers Reconnecting with your customers

Rebuilding your organization Rebuilding your organization

Steps to enabling digital leadership Steps to enabling digital leadership