Driving Digital Strategy

Summary

Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

Who Should Attend

• Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
• Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.

Program for Leadership Development participants earn 5 PLDA Points on completion of this program.

Dive Deeper into the Experience

Inside the Classroom

See how exchange with faculty and peers yields new insights into critical business trends.

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We Celebrate New Ways of Thinking. Are You Ready?

Thrive in a learning environment that welcomes diverse ideas and perspectives.

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Camila Cook's Executive Education Journey

Get an exclusive look at the DIGS participant experience.

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Learning and Living at HBS

When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.