Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

Summary: Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

Key Benefits

Focused on digital transformation, this digital business strategy program explores the best practices for building platforms and managing ecosystems that attract and retain customers. With a better understanding of changing consumer behavior and media habits, you will be ready to reinvent your business model, reassess your value chain, reconnect with your customers, and rebuild your organization for the future.

DetailsExpand All Collapse All

Take advantage of the opportunities presented by digital transformation Take advantage of the opportunities presented by digital transformation

Make digital transformation a key part of your organization's strategy
Create and manage the capabilities that drive digital success
Choose an organizational structure that spurs innovation and entrepreneurship
Build a more flexible organization that aligns with strategic goals

Leverage digital technologies to enhance marketing and operations Leverage digital technologies to enhance marketing and operations

Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
Manage channel conflict and design omnichannel strategies
Engage customers through digital, social, and mobile marketing

Expand your personal and professional network Expand your personal and professional network

Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Key Benefits

Details

Take advantage of the opportunities presented by digital transformation

Make digital transformation a key part of your organization's strategy
Create and manage the capabilities that drive digital success
Choose an organizational structure that spurs innovation and entrepreneurship
Build a more flexible organization that aligns with strategic goals

Leverage digital technologies to enhance marketing and operations

Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
Manage channel conflict and design omnichannel strategies
Engage customers through digital, social, and mobile marketing

Expand your personal and professional network

Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Who Should Attend

Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.

Participating Companies Have Included:

Abbott Laboratories

Adobe

BNP Paribas Personal Finance

Cisco

Electrolux

Paramount Pictures

Pizza Hut

Salesforce

Southern Glazer's Wine & Spirits

Swiss Federal Railways

University of Melbourne

Verizon

Dive Deeper into the Experience

Inside the Classroom

See how exchange with faculty and peers yields new insights into critical business trends.

We Celebrate New Ways of Thinking. Are You Ready?

Thrive in a learning environment that welcomes diverse ideas and perspectives.

Camila Cook's Executive Education Journey

Get an exclusive look at the DIGS participant experience.

Who Should Attend: Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy

Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.

Participating Companies Have Included:

Abbott Laboratories

Adobe

BNP Paribas Personal Finance

Cisco

Electrolux

Paramount Pictures

Pizza Hut

Salesforce

Southern Glazer's Wine & Spirits

Swiss Federal Railways

University of Melbourne

Verizon

Dive Deeper into the Experience

Inside the Classroom

See how exchange with faculty and peers yields new insights into critical business trends.

Watch the Video Watch the Video

We Celebrate New Ways of Thinking. Are You Ready?

Thrive in a learning environment that welcomes diverse ideas and perspectives.

Watch the Video Watch the Video

Camila Cook's Executive Education Journey

Get an exclusive look at the DIGS participant experience.

Watch the Video Watch the Video

Learning and Living at HBS

When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

Learning and Living at HBS: When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

Admissions Criteria and Process

We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

Admissions Criteria and Process

Answering Your Questions

Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

Application Submission

We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

Application Review

To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

Fee, Payment, and Cancellations

The program fee covers tuition, books, case materials, accommodations, and most meals. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

What You Will Learn

Through a rich combination of faculty presentations, case studies, small group projects, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

What You Will Learn: Through a rich combination of faculty presentations, case studies, small group projects, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

Key TopicsExpand All Collapse All

Reimagining your business Reimagining your business

Identifying business scope
Exploring new business models
Developing platforms and managing ecosystems

Reevaluating your value chain Reevaluating your value chain

Crowdsourcing and open innovation
Digitizing operations
Designing omnichannel strategies

Reconnecting with your customers Reconnecting with your customers

Understanding changing consumer behavior and media habits
Designing digital, social, and marketing strategies
Acquiring, retaining, and managing customers

Rebuilding your organization Rebuilding your organization

Designing the right organizational structure and incentive systems
Building a learning organization that continues to improve its capabilities
Leading and managing the digital transformation process

Steps to Enabling Digital Leadership Steps to Enabling Digital Leadership

Key Topics

Reimagining your business

Identifying business scope
Exploring new business models
Developing platforms and managing ecosystems

Reevaluating your value chain

Crowdsourcing and open innovation
Digitizing operations
Designing omnichannel strategies

Reconnecting with your customers

Understanding changing consumer behavior and media habits
Designing digital, social, and marketing strategies
Acquiring, retaining, and managing customers

Rebuilding your organization

Designing the right organizational structure and incentive systems
Building a learning organization that continues to improve its capabilities
Leading and managing the digital transformation process

Steps to Enabling Digital Leadership

The HBS Advantage

Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe

Faculty Cochairs

Sunil Gupta

Edward W. Carter Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Felix Oberholzer-Gee

Andreas Andresen Professor of Business Administration

HBS Unit:

Strategy

Read Full Bio

Faculty

Jill J. Avery

Senior Lecturer of Business Administration

HBS Unit:

Marketing

Read Full Bio

David J. Collis

Adjunct Professor

HBS Unit:

Strategy

Read Full Bio

Anita Elberse

Lincoln Filene Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Rajiv Lal

Stanley Roth, Sr. Professor of Retailing

HBS Unit:

Marketing

Read Full Bio

Das Narayandas

Edsel Bryant Ford Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Stefan H. Thomke

William Barclay Harding Professor of Business Administration

HBS Unit:

Technology and Operations Management

Read Full Bio

Michael L. Tushman

Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus

HBS Unit:

Organizational Behavior

Read Full Bio

The HBS Advantage: Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe

Faculty Cochairs

Sunil Gupta

Edward W. Carter Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Felix Oberholzer-Gee

Andreas Andresen Professor of Business Administration

HBS Unit:

Strategy

Read Full Bio

Faculty

Jill J. Avery

Senior Lecturer of Business Administration

HBS Unit:

Marketing

Read Full Bio

David J. Collis

Adjunct Professor

HBS Unit:

Strategy

Read Full Bio

Anita Elberse

Lincoln Filene Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Rajiv Lal

Stanley Roth, Sr. Professor of Retailing

HBS Unit:

Marketing

Read Full Bio

Das Narayandas

Edsel Bryant Ford Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Stefan H. Thomke

William Barclay Harding Professor of Business Administration

HBS Unit:

Technology and Operations Management

Read Full Bio

Michael L. Tushman

Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus

HBS Unit:

Organizational Behavior

Read Full Bio