Driving Digital Strategy
- Dates: 24–29 MAR 2024
- Format: In-Person Learning takes place on the HBS campus or a designated location.
- Location: HBS Campus
- Fee: $14,500

Elevate your company to greater heights by challenging convention.
Summary
Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

This program is eligible for the Digital Transformation Certificate. Learn More
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Summary
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Across every industry, digital technologies are redefining the way consumers engage and companies compete. This challenging digital business strategy course provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.
This program is eligible for the Digital Transformation Certificate. Learn More
DetailsExpand AllCollapse All
Take advantage of the opportunities presented by digital transformationTake advantage of the opportunities presented by digital transformation
- Make digital transformation a key part of your organization's strategy
- Create and manage the capabilities that drive digital success
- Choose an organizational structure that spurs innovation and entrepreneurship
- Build a more flexible organization that aligns with strategic goals
Leverage digital technologies to enhance marketing and operationsLeverage digital technologies to enhance marketing and operations
- Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
- Manage channel conflict and design omnichannel strategies
- Engage customers through digital, social, and mobile marketing
Expand your personal and professional networkExpand your personal and professional network
- Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
- Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions
Take advantage of the opportunities presented by digital transformation
- Make digital transformation a key part of your organization's strategy
- Create and manage the capabilities that drive digital success
- Choose an organizational structure that spurs innovation and entrepreneurship
- Build a more flexible organization that aligns with strategic goals
Leverage digital technologies to enhance marketing and operations
- Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
- Manage channel conflict and design omnichannel strategies
- Engage customers through digital, social, and mobile marketing
Expand your personal and professional network
- Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
- Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions
Who Should Attend
- Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
- Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy
Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.

Program for Leadership Development participants earn 5 PLDA Points on completion of this program.
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Who Should Attend
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- Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
- Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy
Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.
Program for Leadership Development participants earn 5 PLDA Points on completion of this program.
Dive Deeper into the ExperienceCase method research enables a framework to emerge and then be taken into the classroom.See how exchange with faculty and peers yields new insights into critical business trends.Thrive in a learning environment that welcomes diverse ideas and perspectives.
Learning and Living at HBS
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
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Learning and Living at HBS
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When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
Admissions Criteria and Process
Answering Your Questions
Application Submission
Application Review
Fee, Payment, and Cancellations
Answering Your Questions
Application Submission
Application Review
Fee, Payment, and Cancellations
What You Will Learn
Through a rich combination of faculty presentations, case studies, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
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What You Will Learn
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Through a rich combination of faculty presentations, case studies, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
Key TopicsExpand AllCollapse All
Reimagining your businessReimagining your business
- Identifying business scope
- Exploring new business models
- Developing platforms and managing ecosystems
Reevaluating your value chainReevaluating your value chain
- Crowdsourcing and open innovation
- Digitizing operations
- Designing omnichannel strategies
Reconnecting with your customersReconnecting with your customers
- Understanding changing consumer behavior and media habits
- Designing digital, social, and marketing strategies
- Acquiring, retaining, and managing customers
Rebuilding your organizationRebuilding your organization
- Designing the right organizational structure and incentive systems
- Building a learning organization that continues to improve its capabilities
- Leading and managing the digital transformation process
Reimagining your business
- Identifying business scope
- Exploring new business models
- Developing platforms and managing ecosystems
Reevaluating your value chain
- Crowdsourcing and open innovation
- Digitizing operations
- Designing omnichannel strategies
Reconnecting with your customers
- Understanding changing consumer behavior and media habits
- Designing digital, social, and marketing strategies
- Acquiring, retaining, and managing customers
Rebuilding your organization
- Designing the right organizational structure and incentive systems
- Building a learning organization that continues to improve its capabilities
- Leading and managing the digital transformation process
Steps to enabling digital leadership

The HBS Advantage
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe
Marvin Bower Associate Professor
C. D. Spangler Professor of Business Administration
James Dinan and Elizabeth Miller Professor of Business Administration
Edsel Bryant Ford Professor of Business Administration
Baker Foundation Professor, Malcolm P. Mcnair Professor of Marketing
Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration
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The HBS Advantage
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Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe
Faculty ChairFacultyMarvin Bower Associate Professor
HBS Unit:Entrepreneurial ManagementC. D. Spangler Professor of Business Administration
HBS Unit:Technology and Operations ManagementJames Dinan and Elizabeth Miller Professor of Business Administration
HBS Unit:Organizational BehaviorEdsel Bryant Ford Professor of Business Administration
HBS Unit:MarketingBaker Foundation Professor, Malcolm P. Mcnair Professor of Marketing
HBS Unit:MarketingBaker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration
HBS Unit:Organizational Behavior
Your Peers Expand Your Learning
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Your Peers Expand Your Learning
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Global PerspectiveExperience the world in your classroom.Global PerspectiveExperience the world in your classroom.2%Africa10%Asia Pacific35%Europe19%Latin America8%Middle East26%North America2%Africa10%Asia Pacific35%Europe19%Latin America8%Middle East26%North AmericaTop Industries RepresentedInsights from a range of industries ignite your thinking.Insights from a range of industries ignite your thinking.17%Consumer Products11%Manufacturing11%Retail Services10%Financial7%High Technology6%Healthcare5%Chem / Pharma / Bio5%Nonprofilt5%Transportation5%Utilities / TelecomTop Industries RepresentedInsights from a range of industries ignite your thinking.17%Consumer Products11%Manufacturing11%Retail Services10%Financial7%High Technology6%Healthcare5%Chem / Pharma / Bio5%Nonprofilt5%Transportation5%Utilities / TelecomExperienceExperienceYears workedYears workedExperienceYears workedLess than 10 yearsLess than 10 years10-14 years10-14 years15-19 years15-19 years20-24 years20-24 years25-29 years25-29 years30-34 years30-34 years35-39 years35-39 yearsLess than 10 yearsLess than 10 years10-14 years10-14 years15-19 years15-19 years20-24 years20-24 years25-29 years25-29 years30-34 years30-34 years35-39 years35-39 years
