... Programs for Individuals Topic-Focused Programs Driving Digital Strategy—Virtual Teaching Team

... Driving Digital Strategy—Virtual Teaching Team

Upcoming Session
(1 of 1)

Dates: 08–18 MAR 2021
Format: Virtual
Fee: $7,500

The program fee covers tuition, e-books, and online case materials.

This program includes live online classes, self-paced work, discussion groups, and virtual networking. Download brochure for detailed schedule.

Admissions Criteria and Process

Summary

Across every industry, digital technologies are redefining the way consumers engage and companies compete. This live online program provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

You may also be interested in the related program: Driving Digital Strategy.

Summary

You may also be interested in the related program: Driving Digital Strategy.

Key Benefits

Focused on digital transformation, this virtual program explores the best practices for building platforms and managing ecosystems that attract and retain customers. With a better understanding of changing consumer behavior and media habits, you will be ready to reinvent your business model, reassess your value chain, reconnect with your customers, and rebuild your organization for the future.

DetailsExpand All Collapse All

Take advantage of the opportunities presented by digital transformation Take advantage of the opportunities presented by digital transformation

Make digital transformation a key part of your organization's strategy
Create and manage the capabilities that drive digital success
Choose an organizational structure that spurs innovation and entrepreneurship
Build a more flexible organization that aligns with strategic goals

Leverage digital technologies to enhance marketing and operations Leverage digital technologies to enhance marketing and operations

Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
Manage channel conflict and design omnichannel strategies
Engage customers through digital, social, and mobile marketing

Expand your personal and professional network Expand your personal and professional network

Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Key Benefits

Details

Take advantage of the opportunities presented by digital transformation

Make digital transformation a key part of your organization's strategy
Create and manage the capabilities that drive digital success
Choose an organizational structure that spurs innovation and entrepreneurship
Build a more flexible organization that aligns with strategic goals

Leverage digital technologies to enhance marketing and operations

Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
Manage channel conflict and design omnichannel strategies
Engage customers through digital, social, and mobile marketing

Expand your personal and professional network

Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Who Should Attend

Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.

Program for Leadership Development participants earn 3 PLDA Points on completion of this program.

Who Should Attend

Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

Program for Leadership Development participants earn 3 PLDA Points on completion of this program.

Leaders in Virtual Learning

When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

Dive Deeper into the Experience

head and shoulder images of people in polygon shapes connected to a laptop with the HBS shield in the center

Virtual Programs for Agile Organizations

Help your organization understand why there is no better time to prioritize learning & development.

Learn More

Youngme Moon teaching in the HBSonline studio

Understanding the Benefits of Our Virtual Programs

Four participants of our live online programs share their experiences.

Read Their Stories

Discover more about business. And yourself.

Global perspectives > Leadership growth > Organizational impact.

Leaders in Virtual Learning: When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

Dive Deeper into the Experience

Virtual Programs for Agile Organizations

Help your organization understand why there is no better time to prioritize learning & development.

Learn More

Understanding the Benefits of Our Virtual Programs

Four participants of our live online programs share their experiences.

Read Their Stories

Discover more about business. And yourself.

Global perspectives > Leadership growth > Organizational impact.

Watch the Video Watch the Video

Admissions Criteria and Process

We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

Answering Your Questions

Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

Application Submission

We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

Application Review

To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

Fee, Payment, and Cancellations

The program fee covers tuition, e-books, and online case materials. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel participation, you must submit your request in writing more than 14 days before the program start date to receive a full refund. Cancellations received 7 to 14 days before the program start date are subject to a payment of 50 percent of the program fee. Requests received within 7 days of the program start date are subject to full payment of the program fee.

Admissions Criteria and Process

Answering Your Questions

Application Submission

Application Review

Fee, Payment, and Cancellations

What You Will Learn

Through a rich combination of faculty presentations, case studies, small group projects, and dynamic discussions, this virtual program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

What You Will Learn: Through a rich combination of faculty presentations, case studies, small group projects, and dynamic discussions, this virtual program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

Program Format

The program takes place over two weeks, with live online classes on week days (9:00 AM to 1:00 PM ET, including a 30-minute break), and small group discussions for learning and networking daily at 8:00 AM ET. Class sessions will take place via the Zoom platform. You will also have ample opportunity for interaction with faculty and peers inside and outside the class sessions.

Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups. We advise setting aside a total of 10-15 hours per week for program work in addition to the synchronous class sessions.

Program Format

Key TopicsExpand All Collapse All

Reimagining your business Reimagining your business

Identifying different "market sides" of a platform business, solving chicken-or-egg problems, designing a profitable business model, and governing a platform and its ecosystem
Exploring different sources of value in a platform business
Applying insights about why some platforms thrive—and others don't—as well as outlining the challenges to launch a successful platform business
Creating a platform that is relevant to a broad cross-section of traditional markets

Managing challenges in a platform business Managing challenges in a platform business

Studying the underlying economics that lead to sub-optimal outcomes in a platform business
Anticipating and avoiding problems associated with building an innovation or a transaction platform
Understanding the dynamics, limitations, and subtleties of networks and ecosystems
Recognizing how markets can tip and cause spectacular returns or devastating losses
Addressing governance issues caused by bad actors, counterfeit products, antitrust violations, and mergers

Engaging with platforms Engaging with platforms

Developing a plan and process for interacting with a platform business
Turning products into platforms that can compete in traditional or digital marketplaces
Transforming a business by incorporating complementary platforms in the digital economy
Understanding the "rules" of a platform and its implications for success as a business

Discovering new frontiers in platform technologies and markets Discovering new frontiers in platform technologies and markets

Exploring new and future platforms, such as self-driving cars, quantum computing, and gene editing
Analyzing how voice interfaces and AI technology, such as in Siri and Alexa, will likely develop into hybrid platforms for innovation and transactions

Steps to enabling digital leadership Steps to enabling digital leadership

Key Topics

Reimagining your business

Identifying different "market sides" of a platform business, solving chicken-or-egg problems, designing a profitable business model, and governing a platform and its ecosystem
Exploring different sources of value in a platform business
Applying insights about why some platforms thrive—and others don't—as well as outlining the challenges to launch a successful platform business
Creating a platform that is relevant to a broad cross-section of traditional markets

Managing challenges in a platform business

Studying the underlying economics that lead to sub-optimal outcomes in a platform business
Anticipating and avoiding problems associated with building an innovation or a transaction platform
Understanding the dynamics, limitations, and subtleties of networks and ecosystems
Recognizing how markets can tip and cause spectacular returns or devastating losses
Addressing governance issues caused by bad actors, counterfeit products, antitrust violations, and mergers

Engaging with platforms

Developing a plan and process for interacting with a platform business
Turning products into platforms that can compete in traditional or digital marketplaces
Transforming a business by incorporating complementary platforms in the digital economy
Understanding the "rules" of a platform and its implications for success as a business

Discovering new frontiers in platform technologies and markets

Exploring new and future platforms, such as self-driving cars, quantum computing, and gene editing
Analyzing how voice interfaces and AI technology, such as in Siri and Alexa, will likely develop into hybrid platforms for innovation and transactions

Steps to enabling digital leadership

The HBS Advantage

Our Executive Education programs are developed and taught by top faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

Faculty Cochairs

Sunil Gupta

Edward W. Carter Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Felix Oberholzer-Gee

Andreas Andresen Professor of Business Administration

HBS Unit:

Strategy

Read Full Bio

Faculty

David J. Collis

Adjunct Professor

HBS Unit:

Strategy

Read Full Bio

Hubert Joly

Best Buy:

Chairman and CEO

Read Full Bio

Stefan H. Thomke

William Barclay Harding Professor of Business Administration

HBS Unit:

Technology and Operations Management

Read Full Bio

Michael L. Tushman

Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus

HBS Unit:

Organizational Behavior

Read Full Bio

The HBS Advantage: Our Executive Education programs are developed and taught by top faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

Faculty Cochairs

Sunil Gupta

Edward W. Carter Professor of Business Administration

HBS Unit:

Marketing

Read Full Bio

Felix Oberholzer-Gee

Andreas Andresen Professor of Business Administration

HBS Unit:

Strategy

Read Full Bio

Faculty

David J. Collis

Adjunct Professor

HBS Unit:

Strategy

Read Full Bio

Hubert Joly

Best Buy:

Chairman and CEO

Read Full Bio

Stefan H. Thomke

William Barclay Harding Professor of Business Administration

HBS Unit:

Technology and Operations Management

Read Full Bio

Michael L. Tushman

Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus

HBS Unit:

Organizational Behavior

Read Full Bio