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Executive Education
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Driving Digital Strategy—Virtual Right arrow OverviewCurriculumTeaching Team
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Driving Digital Strategy—Virtual Right arrow OverviewCurriculumTeaching Team

    Driving Digital Strategy—Virtual

    Driving Digital Strategy—Virtual
    • Upcoming Session
    • Carousel left arrow (1 of 1) Carousel right arrow
    • Dates: 08–18 MAR 2021
    • Format: Virtual
    • Fee: $7,500
    • The program fee covers tuition, e-books, and online case materials.

      This program includes live online classes, self-paced work, discussion groups, and virtual networking. Download brochure for detailed schedule.
      Apply
      Download Brochure
      Apply
      Download Brochure
      Admissions Criteria and Process
    View In-Person Program Offering
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    Email: executive_education@hbs.edu
    View In-Person Program Offering
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    Email: executive_education@hbs.edu
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    Print
    • Overview
    • Curriculum
    • Teaching Team
    • Participant Stories
    • Curriculum Dropdown down
      • Overview
      • Curriculum
      • Teaching Team
      • Participant Stories

    Summary

    Across every industry, digital technologies are redefining the way consumers engage and companies compete. This live online program provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

    You may also be interested in the related program: Driving Digital Strategy.

    Dropdown down Dropdown up

    Summary

    Across every industry, digital technologies are redefining the way consumers engage and companies compete. This live online program provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

    You may also be interested in the related program: Driving Digital Strategy.

    Key Benefits
    Focused on digital transformation, this virtual program explores the best practices for building platforms and managing ecosystems that attract and retain customers. With a better understanding of changing consumer behavior and media habits, you will be ready to reinvent your business model, reassess your value chain, reconnect with your customers, and rebuild your organization for the future.

    DetailsExpand AllCollapse All

    Take advantage of the opportunities presented by digital transformationTake advantage of the opportunities presented by digital transformation
    Dropdown down
    • Make digital transformation a key part of your organization's strategy
    • Create and manage the capabilities that drive digital success
    • Choose an organizational structure that spurs innovation and entrepreneurship
    • Build a more flexible organization that aligns with strategic goals
    Leverage digital technologies to enhance marketing and operationsLeverage digital technologies to enhance marketing and operations
    Dropdown down
    • Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
    • Manage channel conflict and design omnichannel strategies
    • Engage customers through digital, social, and mobile marketing
    Expand your personal and professional networkExpand your personal and professional network
    Dropdown down
    • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Key Benefits Dropdown up

    Key Benefits Dropdown down

    Focused on digital transformation, this virtual program explores the best practices for building platforms and managing ecosystems that attract and retain customers. With a better understanding of changing consumer behavior and media habits, you will be ready to reinvent your business model, reassess your value chain, reconnect with your customers, and rebuild your organization for the future.
    Details

    Take advantage of the opportunities presented by digital transformation

    • Make digital transformation a key part of your organization's strategy
    • Create and manage the capabilities that drive digital success
    • Choose an organizational structure that spurs innovation and entrepreneurship
    • Build a more flexible organization that aligns with strategic goals

    Leverage digital technologies to enhance marketing and operations

    • Understand the impact of various technologies, such as 3D printing and digital manufacturing, on your operations
    • Manage channel conflict and design omnichannel strategies
    • Engage customers through digital, social, and mobile marketing

    Expand your personal and professional network

    • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Who Should Attend

    • Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
    • Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

    Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.

    Program for Leadership Development participants earn 3 PLDA Points on completion of this program.

    Who Should Attend Dropdown down

    Who Should Attend Dropdown down

    • Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy
    • Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

    Given the collaborative nature of this digital business strategy course, individuals and teams are encouraged to apply. Attendance by multiple company representatives will foster teamwork and amplify the program's impact.

    Program for Leadership Development participants earn 3 PLDA Points on completion of this program.

    Leaders in Virtual Learning

    When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

    Dive Deeper into the Experience
    head and shoulder images of people in polygon shapes connected to a laptop with the HBS shield in the center
    Virtual Programs for Agile Organizations
    Help your organization understand why there is no better time to prioritize learning & development.
    Learn More
    Youngme Moon teaching in the HBSonline studio
    Understanding the Benefits of Our Virtual Programs
    Four participants of our live online programs share their experiences.
    Read Their Stories
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video
    Dropdown down Dropdown up

    Leaders in Virtual Learning

    When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

    Dive Deeper into the Experience
    head and shoulder images of people in polygon shapes connected to a laptop with the HBS shield in the center
    Virtual Programs for Agile Organizations
    Help your organization understand why there is no better time to prioritize learning & development.
    Learn More
    Youngme Moon teaching in the HBSonline studio
    Understanding the Benefits of Our Virtual Programs
    Four participants of our live online programs share their experiences.
    Read Their Stories
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video

    Admissions Criteria and Process

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
    Read More
    Dropdown down

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, e-books, and online case materials. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel participation, you must submit your request in writing more than 14 days before the program start date to receive a full refund. Cancellations received 7 to 14 days before the program start date are subject to a payment of 50 percent of the program fee. Requests received within 7 days of the program start date are subject to full payment of the program fee.

    Admissions Criteria and Process Dropdown down

    Admissions Criteria and Process Dropdown down

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, e-books, and online case materials. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel participation, you must submit your request in writing more than 14 days before the program start date to receive a full refund. Cancellations received 7 to 14 days before the program start date are subject to a payment of 50 percent of the program fee. Requests received within 7 days of the program start date are subject to full payment of the program fee.

    What You Will Learn

    Through a rich combination of faculty presentations, case studies, small group projects, and dynamic discussions, this virtual program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

    Dropdown down Dropdown up

    What You Will Learn

    Through a rich combination of faculty presentations, case studies, small group projects, and dynamic discussions, this virtual program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

    Program Format

    The program takes place over two weeks, with live online classes on week days (9:00 AM to 1:00 PM ET, including a 30-minute break), and small group discussions for learning and networking daily at 8:00 AM ET. Class sessions will take place via the Zoom platform. You will also have ample opportunity for interaction with faculty and peers inside and outside the class sessions.

    Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups. We advise setting aside a total of 10-15 hours per week for program work in addition to the synchronous class sessions.

    Dropdown down Dropdown up

    Program Format

    The program takes place over two weeks, with live online classes on week days (9:00 AM to 1:00 PM ET, including a 30-minute break), and small group discussions for learning and networking daily at 8:00 AM ET. Class sessions will take place via the Zoom platform. You will also have ample opportunity for interaction with faculty and peers inside and outside the class sessions.

    Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups. We advise setting aside a total of 10-15 hours per week for program work in addition to the synchronous class sessions.

    Key TopicsExpand AllCollapse All

    Reimagining your businessReimagining your business
    Dropdown down
    • Identifying different "market sides" of a platform business, solving chicken-or-egg problems, designing a profitable business model, and governing a platform and its ecosystem
    • Exploring different sources of value in a platform business
    • Applying insights about why some platforms thrive—and others don't—as well as outlining the challenges to launch a successful platform business
    • Creating a platform that is relevant to a broad cross-section of traditional markets
    Managing challenges in a platform businessManaging challenges in a platform business
    Dropdown down
    • Studying the underlying economics that lead to sub-optimal outcomes in a platform business
    • Anticipating and avoiding problems associated with building an innovation or a transaction platform
    • Understanding the dynamics, limitations, and subtleties of networks and ecosystems
    • Recognizing how markets can tip and cause spectacular returns or devastating losses
    • Addressing governance issues caused by bad actors, counterfeit products, antitrust violations, and mergers
    Engaging with platformsEngaging with platforms
    Dropdown down
    • Developing a plan and process for interacting with a platform business
    • Turning products into platforms that can compete in traditional or digital marketplaces
    • Transforming a business by incorporating complementary platforms in the digital economy
    • Understanding the "rules" of a platform and its implications for success as a business
    Discovering new frontiers in platform technologies and marketsDiscovering new frontiers in platform technologies and markets
    Dropdown down
    • Exploring new and future platforms, such as self-driving cars, quantum computing, and gene editing
    • Analyzing how voice interfaces and AI technology, such as in Siri and Alexa, will likely develop into hybrid platforms for innovation and transactions
    Steps to enabling digital leadershipSteps to enabling digital leadership
    Dropdown down
    Driving Digital Strategy

    Key Topics Dropdown up

    Key Topics Dropdown down

    Reimagining your business

    • Identifying different "market sides" of a platform business, solving chicken-or-egg problems, designing a profitable business model, and governing a platform and its ecosystem
    • Exploring different sources of value in a platform business
    • Applying insights about why some platforms thrive—and others don't—as well as outlining the challenges to launch a successful platform business
    • Creating a platform that is relevant to a broad cross-section of traditional markets

    Managing challenges in a platform business

    • Studying the underlying economics that lead to sub-optimal outcomes in a platform business
    • Anticipating and avoiding problems associated with building an innovation or a transaction platform
    • Understanding the dynamics, limitations, and subtleties of networks and ecosystems
    • Recognizing how markets can tip and cause spectacular returns or devastating losses
    • Addressing governance issues caused by bad actors, counterfeit products, antitrust violations, and mergers

    Engaging with platforms

    • Developing a plan and process for interacting with a platform business
    • Turning products into platforms that can compete in traditional or digital marketplaces
    • Transforming a business by incorporating complementary platforms in the digital economy
    • Understanding the "rules" of a platform and its implications for success as a business

    Discovering new frontiers in platform technologies and markets

    • Exploring new and future platforms, such as self-driving cars, quantum computing, and gene editing
    • Analyzing how voice interfaces and AI technology, such as in Siri and Alexa, will likely develop into hybrid platforms for innovation and transactions

    Steps to enabling digital leadership

    Driving Digital Strategy

    The HBS Advantage

    Our Executive Education programs are developed and taught by top faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

    Faculty Cochairs
    Sunil Gupta
    Sunil Gupta
    Sunil Gupta

    Sunil Gupta

    Edward W. Carter Professor of Business Administration

    HBS Unit:
    Marketing

    Read Full Bio

    Felix Oberholzer-Gee
    Felix Oberholzer-Gee
    Felix Oberholzer-Gee

    Felix Oberholzer-Gee

    Andreas Andresen Professor of Business Administration

    HBS Unit:
    Strategy

    Read Full Bio

    Faculty
    David J. Collis
    David J. Collis
    David J. Collis

    David J. Collis

    Adjunct Professor

    HBS Unit:
    Strategy

    Read Full Bio

    Hubert Joly
    Hubert Joly
    Hubert Joly

    Hubert Joly

    Best Buy:

    Chairman and CEO

    Read Full Bio

    Stefan H. Thomke
    Stefan H. Thomke
    Stefan H. Thomke

    Stefan H. Thomke

    William Barclay Harding Professor of Business Administration

    HBS Unit:
    Technology and Operations Management

    Read Full Bio

    Michael L. Tushman
    Michael L. Tushman
    Michael L. Tushman

    Michael L. Tushman

    Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus

    HBS Unit:
    Organizational Behavior

    Read Full Bio

    Dropdown down Dropdown up

    The HBS Advantage

    Our Executive Education programs are developed and taught by top faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

    Faculty Cochairs
    Sunil Gupta
    Sunil Gupta
    Sunil Gupta

    Sunil Gupta

    Edward W. Carter Professor of Business Administration

    HBS Unit:
    Marketing

    Read Full Bio

    Felix Oberholzer-Gee
    Felix Oberholzer-Gee
    Felix Oberholzer-Gee

    Felix Oberholzer-Gee

    Andreas Andresen Professor of Business Administration

    HBS Unit:
    Strategy

    Read Full Bio

    Faculty
    David J. Collis
    David J. Collis
    David J. Collis

    David J. Collis

    Adjunct Professor

    HBS Unit:
    Strategy

    Read Full Bio

    Hubert Joly
    Hubert Joly
    Hubert Joly

    Hubert Joly

    Best Buy:

    Chairman and CEO

    Read Full Bio

    Stefan H. Thomke
    Stefan H. Thomke
    Stefan H. Thomke

    Stefan H. Thomke

    William Barclay Harding Professor of Business Administration

    HBS Unit:
    Technology and Operations Management

    Read Full Bio

    Michael L. Tushman
    Michael L. Tushman
    Michael L. Tushman

    Michael L. Tushman

    Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus

    HBS Unit:
    Organizational Behavior

    Read Full Bio

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    ApplyDownload Brochure
    ApplyDownload Brochure
    More Admissions Information
    Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.
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