Driving Digital and AI Strategy

Male and female executives review their notes on paper and on their laptops while sitting down inside a meeting room with a white board in the background

Leverage new technologies to strengthen your core business, power future growth, and protect your bottom line.

The program fee covers tuition, program materials, accommodations, and most meals.

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Program Announcement

This program was previously known as Driving Digital Strategy.

The information below is based on the prior program session and does not reflect potential changes to faculty and course content for future program offerings. For a list of upcoming programs, visit our program finder.

Technology continues to reshape industries at an unprecedented pace. As opportunities multiply for those willing to harness innovation, so do risks for those who fail to adapt.

Driving Digital and AI Strategy builds a firm foundation for leading organizational change by maximizing the potential of digital and AI (artificial intelligence) transformation. Activate your entrepreneurial spirit and leave ready to leverage technology, anticipate disruption, and lead your organization into the future.

Key Program Features

Key Topics

  • Challenge existing paradigms and develop a deep understanding of how technology impacts business strategy, operations, and leadership

  • Study how innovative firms and startups redefine industries and reinvent themselves in the ever-evolving digital landscape

  • Make digital and AI transformation a key part of your organization's strategy

  • Build a more flexible organization that aligns with strategic goals

  • Understand the impact of various technologies, such as generative AI and IoT (Internet of Things) on your operations

  • Manage channel conflict and design omnichannel strategies

  • Engage customers through digital and AI tools

Program Format

  • 6
    days on the HBS campus
  • 12–15
    hours of pre-program work

Case materials and a detailed schedule will be made available approximately two weeks prior to program start.

Who Should Attend

  • Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy

  • Directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy

Individuals and teams are welcome to attend. Sending two or more representatives from your organization fosters teamwork and amplifies program impact.

Global Perspective

A diverse group of four executives laughing and engaging in a casual business meeting, seated around a wooden table with documents
3%
Africa
12%
Asia Pacific
36%
Europe
16%
Latin America
12%
Middle East
21%
North America

Top Industries Represented

  • 18%

    Financial

  • 12%

    Consumer Products

  • 8%

    Manufacturing

  • 7%

    High Technology

  • 6%

    Chem/Pharma/Bio

  • 6%

    Professional Services

  • 6%

    Retail Services

  • 5%

    Health Care

  • 5%

    Nonprofit Services

  • 4%+

    Transportation

Experience

Years Worked

  • 4%

    Less than 10 years

  • 12%

    10-14 years

  • 23%

    15-19 years

  • 21%

    20-24 years

  • 14%

    30-34 years

  • 4%

    35-39 years

  • 1%

    40 or more

Companies That Have Participated

  • Abbott Laboratories
  • Adobe
  • BNP Paribas Personal Finance
  • Cisco
  • Electrolux
  • Paramount Pictures
  • Pizza Hut
  • Salesforce
  • Southern Glazer's Wine & Spirits
  • Swiss Federal Railways
  • University of Melbourne
  • Verizon

Teaching Team

All our executive education programs are developed and taught by a team of widely recognized HBS faculty. Many are skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

Faculty Cochairs

Faculty

The HBS Experience

This in-person program takes place on our storied campus where you'll live and learn at the heart of Boston's vibrant business, academic, and technology hubs.

At HBS, every detail is carefully calibrated to drive your success. Living arrangements and classrooms that spark connection. Unrivaled academic resources. And rejuvenating fitness, dining, and cultural amenities.

View of Executive Education area of HBS campus

The dedicated Executive Education area of campus features multiple classroom buildings and three residence halls around a quad

Residence hall bedroom and bathroom, with woman looking out a window

Our well-appointed residence halls feature private bedrooms, living group lounges, and courtyards to fuel vibrant discussions

Admissions

We admit applicants on a rolling, space-available basis, so you are encouraged to submit your application as soon as possible.

The selective admissions process is based on professional achievement, organizational responsibility, and the admissions criteria for each program as described in Who Should Attend. There are no formal educational requirements for HBS Executive Education programs.

Learn more about the admissions process and requirements.

Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.