Creating Shared Value: Competitive Advantage Through Social Impact

Summary

Mounting social and environmental pressures are reshaping the competitive landscape for companies in every industry, including retail, manufacturing, health, financial services, energy, and food and beverage. For corporate leaders, the message is clear: In today's world, companies that create Shared Value by addressing societal challenges as part of their core strategy achieve a competitive advantage.

This program will prepare you to meet this challenge by creating Shared Value, a concept that connects economic performance with social progress. Led by faculty cochairs Michael E. Porter and Mark R. Kramer, the program will show you how to move beyond corporate social responsibility and sustainability reports and shift your company's strategy to create Shared Value. You will discover how to positively impact social issues in a way that delivers a stronger competitive position and better bottom-line results.

Who Should Attend

• Senior corporate executives engaged in corporate strategy, new business development, and operations management, such as chief executive officers, chief operating officers, chief financial officers, chief strategy officers, board members, senior vice presidents, executive directors, managing directors, heads of divisions or business units, and heads of sustainability
• Investment professionals, including those who work in shareholder relations
• Corporate, nonprofit, or government leaders interested in forging strategic business partnerships or leaders that have worked across all three sectors
• Business academics who are interested in shifting mindsets about the strategic importance of creating Shared Value
• Not appropriate for: Executives engaged solely in corporate social responsibility, philanthropy, or community relations, unless they are strategically integrated with the organization or attend the program with executive colleagues from strategy or operations

To accelerate organizational change, teams of executives are encouraged but not required.

Dive Deeper into the Experience

Local Bookstores Show How Retailers Can Thrive

The importance of creating value and meeting local needs.

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Creating Shared Value

Many view companies as not caring about the community. How do people view your company?

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Discover more about business. And yourself.

Global perspectives > Leadership growth > Organizational impact.

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Learning and Living at HBS

When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.