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Executive Education
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Purpose and Profit: Creating Shared Value—Virtual Right arrow OverviewCurriculumTeaching Team
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Purpose and Profit: Creating Shared Value—Virtual Right arrow OverviewCurriculumTeaching Team

    Purpose and Profit: Creating Shared Value—Virtual

    Purpose and Profit: Creating Shared Value—Virtual
    • Upcoming Session
    • Carousel left arrow (1 of 1) Carousel right arrow
    • Dates: 24 OCT–04 NOV 2022
    • Format: Virtual
    • Fee: $5,000
    • The program fee covers tuition, e-books, and online case materials.

      This program includes live online classes, self-paced work, discussion groups, and virtual networking.
      Apply
      Download Brochure
      Apply
      Download Brochure
      Admissions Criteria and Process
    Mark Kramer

    "Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

    Mark R. Kramer
    Faculty Chair
    Learn More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Mark Kramer

    "Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

    Mark R. Kramer
    Faculty Chair
    Learn More
    Download Brochure
    Apply
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Apply
    Download Brochure
    Program Finder
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    Program Advising team
    Email: executive_education@hbs.edu
    Print
    • Overview
    • Curriculum
    • Teaching Team
    • Overview Dropdown down
      • Overview
      • Curriculum
      • Teaching Team

    Summary

    Mounting social and environmental pressures are reshaping the competitive landscape for companies in every industry. Increasingly, companies are expected to adopt a social purpose and practice stakeholder capitalism, and yet few companies know how to do so in ways that also strengthen their performance. Investors are also paying a premium for ESG leaders, but most companies fail to explain how their sustainability efforts create value for shareholders.

    This live online program will prepare you to meet this challenge by equipping you with frameworks centered around the concept of Creating Shared Value. Developed by Creating Shared Value authors Michael E. Porter and Mark R. Kramer, the program will show you how to move beyond corporate social responsibility and sustainability reports and shift your company's strategy to create positive social impact in ways that also drive business success. In today’s world, companies that create Shared Value by addressing societal challenges as part of their core strategy achieve a higher market capitalization and an enduring competitive advantage.

    Dropdown down Dropdown up

    Summary

    Mounting social and environmental pressures are reshaping the competitive landscape for companies in every industry. Increasingly, companies are expected to adopt a social purpose and practice stakeholder capitalism, and yet few companies know how to do so in ways that also strengthen their performance. Investors are also paying a premium for ESG leaders, but most companies fail to explain how their sustainability efforts create value for shareholders.

    This live online program will prepare you to meet this challenge by equipping you with frameworks centered around the concept of Creating Shared Value. Developed by Creating Shared Value authors Michael E. Porter and Mark R. Kramer, the program will show you how to move beyond corporate social responsibility and sustainability reports and shift your company's strategy to create positive social impact in ways that also drive business success. In today’s world, companies that create Shared Value by addressing societal challenges as part of their core strategy achieve a higher market capitalization and an enduring competitive advantage.

    Key Benefits
    This virtual program will help you to rethink your competitive positioning and business model; change how you adapt to social and environmental pressures; equip you to integrate Shared Value into your strategy and operations; adopt a social purpose; and prepare you to satisfy new expectations from investors. You will emerge inspired and ready to drive change in your organization that leads to stronger financial performance, motivated employees, improved stock performance, and meaningful social progress.

    DetailsExpand AllCollapse All

    Strengthen your competitive advantageStrengthen your competitive advantage
    Dropdown down
    • Develop a social-value proposition as a source of competitive differentiation
    • Find opportunities for growth and profitability that competitors have overlooked
    • Realign your competitive positioning with positive social outcomes
    Adapt to industry changes and emerging societal trendsAdapt to industry changes and emerging societal trends
    Dropdown down
    • Establish a corporate purpose that drives shareholder value by addressing social or environmental challenges
    • Identify new opportunities for innovation by transforming social challenges into business opportunities
    • Adapt your business model to succeed under today's social and environmental pressures
    • Find new business models that profitably serve emerging markets
    • Design ecosystem innovations that fundamentally improve your competitive context
    Develop and implement a Shared Value strategyDevelop and implement a Shared Value strategy
    Dropdown down
    • Identify and drive organizational changes that create Shared Value
    • Rally employees around your company's purpose and goals
    • Rethink your operations and strategy to overcome social and environmental obstacles
    Discover creative ways to drive positive changeDiscover creative ways to drive positive change
    Dropdown down
    • Emulate the actions of high-performing companies that have embraced Shared Value
    • Build effective public-private partnerships with leaders from the government, nonprofit, and corporate sectors
    • Increase the value and improve the effectiveness of your corporate social responsibility and philanthropic initiatives
    Address new expectations from the investment communityAddress new expectations from the investment community
    Dropdown down
    • Understand how investors perceive Shared Value as a driver of financial performance
    • Team up with shareholder relations to communicate the value of social impact to investors
    • Move beyond investing based on social responsibility or environmental, social, and governance factors, and use Shared Value to deliver Alpha
    Expand your personal and professional networkExpand your personal and professional network
    Dropdown down
    • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Key Benefits Dropdown up

    Key Benefits Dropdown down

    This virtual program will help you to rethink your competitive positioning and business model; change how you adapt to social and environmental pressures; equip you to integrate Shared Value into your strategy and operations; adopt a social purpose; and prepare you to satisfy new expectations from investors. You will emerge inspired and ready to drive change in your organization that leads to stronger financial performance, motivated employees, improved stock performance, and meaningful social progress.
    Details

    Strengthen your competitive advantage

    • Develop a social-value proposition as a source of competitive differentiation
    • Find opportunities for growth and profitability that competitors have overlooked
    • Realign your competitive positioning with positive social outcomes

    Adapt to industry changes and emerging societal trends

    • Establish a corporate purpose that drives shareholder value by addressing social or environmental challenges
    • Identify new opportunities for innovation by transforming social challenges into business opportunities
    • Adapt your business model to succeed under today's social and environmental pressures
    • Find new business models that profitably serve emerging markets
    • Design ecosystem innovations that fundamentally improve your competitive context

    Develop and implement a Shared Value strategy

    • Identify and drive organizational changes that create Shared Value
    • Rally employees around your company's purpose and goals
    • Rethink your operations and strategy to overcome social and environmental obstacles

    Discover creative ways to drive positive change

    • Emulate the actions of high-performing companies that have embraced Shared Value
    • Build effective public-private partnerships with leaders from the government, nonprofit, and corporate sectors
    • Increase the value and improve the effectiveness of your corporate social responsibility and philanthropic initiatives

    Address new expectations from the investment community

    • Understand how investors perceive Shared Value as a driver of financial performance
    • Team up with shareholder relations to communicate the value of social impact to investors
    • Move beyond investing based on social responsibility or environmental, social, and governance factors, and use Shared Value to deliver Alpha

    Expand your personal and professional network

    • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Who Should Attend

    • Senior corporate executives engaged in corporate strategy, new business development, and operations management, such as chief executive officers, chief operating officers, chief financial officers, chief strategy officers, board members, senior vice presidents, executive directors, managing directors, heads of divisions or business units, and heads of sustainability
    • Investment professionals, including those who work in shareholder relations
    • Corporate, nonprofit, or government leaders interested in forging strategic business partnerships or leaders that have worked across all three sectors
    • Business academics who are interested in shifting mindsets about the strategic importance of creating Shared Value
    • Not appropriate for: Executives engaged solely in corporate social responsibility, philanthropy, or community relations, unless they are strategically integrated with the organization or attend the program with executive colleagues from strategy or operations

    To accelerate organizational change, teams of executives from each company are encouraged but not required.

    Program for Leadership Development participants earn 2 PLDA Points on completion of this program.

    Dropdown down Dropdown up

    Who Should Attend

    • Senior corporate executives engaged in corporate strategy, new business development, and operations management, such as chief executive officers, chief operating officers, chief financial officers, chief strategy officers, board members, senior vice presidents, executive directors, managing directors, heads of divisions or business units, and heads of sustainability
    • Investment professionals, including those who work in shareholder relations
    • Corporate, nonprofit, or government leaders interested in forging strategic business partnerships or leaders that have worked across all three sectors
    • Business academics who are interested in shifting mindsets about the strategic importance of creating Shared Value
    • Not appropriate for: Executives engaged solely in corporate social responsibility, philanthropy, or community relations, unless they are strategically integrated with the organization or attend the program with executive colleagues from strategy or operations

    To accelerate organizational change, teams of executives from each company are encouraged but not required.

    Program for Leadership Development participants earn 2 PLDA Points on completion of this program.

    Leaders in Virtual Learning

    When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

    Dive Deeper into the Experience
    Play video
    Play video
    Discover more about business. And yourself.Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video
    Youngme Moon teaching in the HBSonline studio
    Understanding the Benefits of Our Virtual Programs
    Four participants of our live online programs share their experiences.
    Read Their Stories
    Dropdown down Dropdown up

    Leaders in Virtual Learning

    When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

    Dive Deeper into the Experience
    Play video
    Play video
    Discover more about business. And yourself.Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video
    Youngme Moon teaching in the HBSonline studio
    Understanding the Benefits of Our Virtual Programs
    Four participants of our live online programs share their experiences.
    Read Their Stories

    Admissions Criteria and Process

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
    Read More
    Dropdown down

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, e-books, and online case materials. You will be invoiced upon admission to the program. Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

    Admissions Criteria and Process Dropdown down

    Admissions Criteria and Process Dropdown down

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, e-books, and online case materials. You will be invoiced upon admission to the program. Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

    What You Will Learn

    Featuring faculty presentations, case studies, guest speakers, and guided discussions, the Purpose and Profit: Creating Shared Value program offers a rich learning experience that emphasizes practical application. In addition to learning from classmates around the world, you will also have the chance to hear firsthand from CEOs and senior executives who have successful integrated Shared Value into their company's strategies. In addition, you will benefit from hearing directly from some case protagonists who will be present for their respective case discussions.

    Dropdown down Dropdown up

    What You Will Learn

    Featuring faculty presentations, case studies, guest speakers, and guided discussions, the Purpose and Profit: Creating Shared Value program offers a rich learning experience that emphasizes practical application. In addition to learning from classmates around the world, you will also have the chance to hear firsthand from CEOs and senior executives who have successful integrated Shared Value into their company's strategies. In addition, you will benefit from hearing directly from some case protagonists who will be present for their respective case discussions.

    Program Format

    The program takes place over two weeks, with live online classes from 10:00 AM to 1:45 PM ET Monday, Wednesday, and Friday, including two breaks and a one-hour discussion group each day. Class sessions will take place via the Zoom platform. In addition, participants can expect to spend nine hours per week for self-paced work.

    Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups.

    Dropdown down Dropdown up

    Program Format

    The program takes place over two weeks, with live online classes from 10:00 AM to 1:45 PM ET Monday, Wednesday, and Friday, including two breaks and a one-hour discussion group each day. Class sessions will take place via the Zoom platform. In addition, participants can expect to spend nine hours per week for self-paced work.

    Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups.

    Key TopicsExpand AllCollapse All

    Designing a Shared Value strategyDesigning a Shared Value strategy
    Dropdown down
    • Identifying and analyzing unmet needs in society and the environment
    • Entering underserved markets to gain a strategic advantage
    • Increasing productivity in your value chain through new approaches to purchasing, resource utilization, logistical methods, and workforce practices
    • Strengthening the business environment in the locations where your company operates
    Building purpose into operations, strategy, culture, and missionBuilding purpose into operations, strategy, culture, and mission
    Dropdown down
    • Analyzing the implications of Shared Valued for your corporate portfolio and priorities
    • Conceiving and launching new offerings to address social challenges
    • Ensuring that employees understand and believe in your purpose
    • Exploring opportunities to positively impact the communities in which you serve
    Implementing Shared Value across the organizationImplementing Shared Value across the organization
    Dropdown down
    • Transitioning from a conventional business model to a Shared Value business model
    • Developing the necessary strategies, structures, and incentives to innovate and support Shared Value
    • Measuring and reporting the social and business benefits of Shared Value
    • Forging successful cross-sector partnerships to create Shared Value with other stakeholders, including governments and nonprofit organizations
    Addressing investor needs and expectationsAddressing investor needs and expectations
    Dropdown down
    • Understanding how Shared Value impacts core investment analysis and investors' perceptions about your organization
    • Recognizing the role of Shared Value in the financial performance of your company
    • Meeting new demands from the investment community to embed purpose into your organization
    • Effectively communicating your case for Shared Value to investors

    Key Topics Dropdown up

    Key Topics Dropdown down

    Designing a Shared Value strategy

    • Identifying and analyzing unmet needs in society and the environment
    • Entering underserved markets to gain a strategic advantage
    • Increasing productivity in your value chain through new approaches to purchasing, resource utilization, logistical methods, and workforce practices
    • Strengthening the business environment in the locations where your company operates

    Building purpose into operations, strategy, culture, and mission

    • Analyzing the implications of Shared Valued for your corporate portfolio and priorities
    • Conceiving and launching new offerings to address social challenges
    • Ensuring that employees understand and believe in your purpose
    • Exploring opportunities to positively impact the communities in which you serve

    Implementing Shared Value across the organization

    • Transitioning from a conventional business model to a Shared Value business model
    • Developing the necessary strategies, structures, and incentives to innovate and support Shared Value
    • Measuring and reporting the social and business benefits of Shared Value
    • Forging successful cross-sector partnerships to create Shared Value with other stakeholders, including governments and nonprofit organizations

    Addressing investor needs and expectations

    • Understanding how Shared Value impacts core investment analysis and investors' perceptions about your organization
    • Recognizing the role of Shared Value in the financial performance of your company
    • Meeting new demands from the investment community to embed purpose into your organization
    • Effectively communicating your case for Shared Value to investors

    The HBS Advantage

    Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

    Faculty Chair
    Mark R. Kramer
    Mark R. Kramer
    Mark R. Kramer

    Mark R. Kramer

    Senior Lecturer of Business Administration

    Read Full Bio

    Faculty
    Vikram S. Gandhi
    Vikram S. Gandhi
    Vikram S. Gandhi

    Vikram S. Gandhi

    Senior Lecturer of Business Administration

    HBS Unit:
    Entrepreneurial Management

    Read Full Bio

    Robert S. Kaplan
    Robert S. Kaplan
    Robert S. Kaplan

    Robert S. Kaplan

    Senior Fellow, Marvin Bower Professor of Leadership Development, Emeritus

    HBS Unit:
    Accounting and Management

    Read Full Bio

    John D. Macomber
    John D. Macomber
    John D. Macomber

    John D. Macomber

    Senior Lecturer of Business Administration

    HBS Unit:
    Finance

    Read Full Bio

    Jane Nelson
    Jane Nelson
    Jane Nelson

    Jane Nelson

    Harvard Kennedy School:

    Director, Corporate Responsibility Initiative

    Read Full Bio

    George Serafeim
    George Serafeim
    George Serafeim

    George Serafeim

    Charles M. Williams Professor of Business Administration

    HBS Unit:
    Accounting and Management

    Read Full Bio

    Dropdown down Dropdown up

    The HBS Advantage

    Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

    Faculty Chair
    Mark R. Kramer
    Mark R. Kramer
    Mark R. Kramer

    Mark R. Kramer

    Senior Lecturer of Business Administration

    Read Full Bio

    Faculty
    Vikram S. Gandhi
    Vikram S. Gandhi
    Vikram S. Gandhi

    Vikram S. Gandhi

    Senior Lecturer of Business Administration

    HBS Unit:
    Entrepreneurial Management

    Read Full Bio

    Robert S. Kaplan
    Robert S. Kaplan
    Robert S. Kaplan

    Robert S. Kaplan

    Senior Fellow, Marvin Bower Professor of Leadership Development, Emeritus

    HBS Unit:
    Accounting and Management

    Read Full Bio

    John D. Macomber
    John D. Macomber
    John D. Macomber

    John D. Macomber

    Senior Lecturer of Business Administration

    HBS Unit:
    Finance

    Read Full Bio

    Jane Nelson
    Jane Nelson
    Jane Nelson

    Jane Nelson

    Harvard Kennedy School:

    Director, Corporate Responsibility Initiative

    Read Full Bio

    George Serafeim
    George Serafeim
    George Serafeim

    George Serafeim

    Charles M. Williams Professor of Business Administration

    HBS Unit:
    Accounting and Management

    Read Full Bio

    ApplyDownload Brochure
    ApplyDownload Brochure
    ApplyDownload Brochure
    More Admissions Information
    Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.
    Mark Kramer

    "Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

    Mark R. Kramer
    Faculty Chair
    Learn More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Mark Kramer

    "Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

    Mark R. Kramer
    Faculty Chair
    Learn More
    Download Brochure
    Apply
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
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