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    ... Right arrow Purpose and Profit: Creating Shared Value—Virtual Right arrow Overview

    Purpose and Profit: Creating Shared Value—Virtual

    Purpose and Profit: Creating Shared Value—Virtual
    View In-Person Program Offering
    Mark Kramer

    "Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

    Mark R. Kramer
    Faculty Chair
    Learn More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Mark Kramer

    "Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

    Mark R. Kramer
    Faculty Chair
    Learn More
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu

    Summary

    Mounting social and environmental pressures are reshaping the competitive landscape for companies in every industry. Increasingly, companies are expected to adopt a social purpose and practice stakeholder capitalism, and yet few companies know how to do so in ways that also strengthen their performance. Investors are also paying a premium for ESG leaders, but most companies fail to explain how their sustainability efforts create value for shareholders.

    This live online program will prepare you to meet this challenge by equipping you with frameworks centered around the concept of Creating Shared Value. Led by the Creating Shared Value authors and faculty cochairs Michael E. Porter and Mark R. Kramer, the program will show you how to move beyond corporate social responsibility and sustainability reports and shift your company's strategy to create positive social impact in ways that also drive business success. In today’s world, companies that create Shared Value by addressing societal challenges as part of their core strategy achieve a higher market capitalization and an enduring competitive advantage.

    You may also be interested in the related program: Purpose and Profit: Creating Shared Value.

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    Summary

    Mounting social and environmental pressures are reshaping the competitive landscape for companies in every industry. Increasingly, companies are expected to adopt a social purpose and practice stakeholder capitalism, and yet few companies know how to do so in ways that also strengthen their performance. Investors are also paying a premium for ESG leaders, but most companies fail to explain how their sustainability efforts create value for shareholders.

    This live online program will prepare you to meet this challenge by equipping you with frameworks centered around the concept of Creating Shared Value. Led by the Creating Shared Value authors and faculty cochairs Michael E. Porter and Mark R. Kramer, the program will show you how to move beyond corporate social responsibility and sustainability reports and shift your company's strategy to create positive social impact in ways that also drive business success. In today’s world, companies that create Shared Value by addressing societal challenges as part of their core strategy achieve a higher market capitalization and an enduring competitive advantage.

    You may also be interested in the related program: Purpose and Profit: Creating Shared Value.

    Key Benefits
    This virtual program will help you to rethink your competitive positioning and business model; change how you adapt to social and environmental pressures; equip you to integrate Shared Value into your strategy and operations; adopt a social purpose; and prepare you to satisfy new expectations from investors. You will emerge inspired and ready to drive change in your organization that leads to stronger financial performance, motivated employees, improved stock performance, and meaningful social progress.

    DetailsCollapse All

    Strengthen your competitive advantageStrengthen your competitive advantage
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    • Develop a social-value proposition as a source of competitive differentiation
    • Find opportunities for growth and profitability that competitors have overlooked
    • Realign your competitive positioning with positive social outcomes
    Adapt to industry changes and emerging societal trendsAdapt to industry changes and emerging societal trends
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    • Establish a corporate purpose that drives shareholder value by addressing social or environmental challenges
    • Identify new opportunities for innovation by transforming social challenges into business opportunities
    • Adapt your business model to succeed under today's social and environmental pressures
    • Find new business models that profitably serve emerging markets
    • Design ecosystem innovations that fundamentally improve your competitive context
    Develop and implement a Shared Value strategyDevelop and implement a Shared Value strategy
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    • Identify and drive organizational changes that create Shared Value
    • Rally employees around your company's purpose and goals
    • Rethink your operations and strategy to overcome social and environmental obstacles
    Discover creative ways to drive positive changeDiscover creative ways to drive positive change
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    • Emulate the actions of high-performing companies that have embraced Shared Value
    • Build effective public-private partnerships with leaders from the government, nonprofit, and corporate sectors
    • Increase the value and improve the effectiveness of your corporate social responsibility and philanthropic initiatives
    Address new expectations from the investment communityAddress new expectations from the investment community
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    • Understand how investors perceive Shared Value as a driver of financial performance
    • Team up with shareholder relations to communicate the value of social impact to investors
    • Move beyond investing based on social responsibility or environmental, social, and governance factors, and use Shared Value to deliver Alpha
    Expand your personal and professional networkExpand your personal and professional network
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    • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Key Benefits Dropdown up

    Key Benefits Dropdown down

    This virtual program will help you to rethink your competitive positioning and business model; change how you adapt to social and environmental pressures; equip you to integrate Shared Value into your strategy and operations; adopt a social purpose; and prepare you to satisfy new expectations from investors. You will emerge inspired and ready to drive change in your organization that leads to stronger financial performance, motivated employees, improved stock performance, and meaningful social progress.
    Details

    Strengthen your competitive advantage

    • Develop a social-value proposition as a source of competitive differentiation
    • Find opportunities for growth and profitability that competitors have overlooked
    • Realign your competitive positioning with positive social outcomes

    Adapt to industry changes and emerging societal trends

    • Establish a corporate purpose that drives shareholder value by addressing social or environmental challenges
    • Identify new opportunities for innovation by transforming social challenges into business opportunities
    • Adapt your business model to succeed under today's social and environmental pressures
    • Find new business models that profitably serve emerging markets
    • Design ecosystem innovations that fundamentally improve your competitive context

    Develop and implement a Shared Value strategy

    • Identify and drive organizational changes that create Shared Value
    • Rally employees around your company's purpose and goals
    • Rethink your operations and strategy to overcome social and environmental obstacles

    Discover creative ways to drive positive change

    • Emulate the actions of high-performing companies that have embraced Shared Value
    • Build effective public-private partnerships with leaders from the government, nonprofit, and corporate sectors
    • Increase the value and improve the effectiveness of your corporate social responsibility and philanthropic initiatives

    Address new expectations from the investment community

    • Understand how investors perceive Shared Value as a driver of financial performance
    • Team up with shareholder relations to communicate the value of social impact to investors
    • Move beyond investing based on social responsibility or environmental, social, and governance factors, and use Shared Value to deliver Alpha

    Expand your personal and professional network

    • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Who Should Attend

    • Senior corporate executives engaged in corporate strategy, new business development, and operations management, such as chief executive officers, chief operating officers, chief financial officers, chief strategy officers, board members, senior vice presidents, executive directors, managing directors, heads of divisions or business units, and heads of sustainability
    • Investment professionals, including those who work in shareholder relations
    • Corporate, nonprofit, or government leaders interested in forging strategic business partnerships or leaders that have worked across all three sectors
    • Business academics who are interested in shifting mindsets about the strategic importance of creating Shared Value
    • Not appropriate for: Executives engaged solely in corporate social responsibility, philanthropy, or community relations, unless they are strategically integrated with the organization or attend the program with executive colleagues from strategy or operations

    To accelerate organizational change, teams of executives from each company are encouraged but not required.

    Program for Leadership Development participants earn 2 PLDA Points on completion of this program.

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    Who Should Attend

    • Senior corporate executives engaged in corporate strategy, new business development, and operations management, such as chief executive officers, chief operating officers, chief financial officers, chief strategy officers, board members, senior vice presidents, executive directors, managing directors, heads of divisions or business units, and heads of sustainability
    • Investment professionals, including those who work in shareholder relations
    • Corporate, nonprofit, or government leaders interested in forging strategic business partnerships or leaders that have worked across all three sectors
    • Business academics who are interested in shifting mindsets about the strategic importance of creating Shared Value
    • Not appropriate for: Executives engaged solely in corporate social responsibility, philanthropy, or community relations, unless they are strategically integrated with the organization or attend the program with executive colleagues from strategy or operations

    To accelerate organizational change, teams of executives from each company are encouraged but not required.

    Program for Leadership Development participants earn 2 PLDA Points on completion of this program.

    Leaders in Virtual Learning

    When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

    Dive Deeper into the Experience
    head and shoulder images of people in polygon shapes connected to a laptop with the HBS shield in the center
    Virtual Programs for Agile Organizations
    Help your organization understand why there is no better time to prioritize learning & development.
    Learn More
    Image/@Alt Play video
    Image/@Alt Play video
    Discover more about business. And yourself.Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video
    Youngme Moon teaching in the HBSonline studio
    Understanding the Benefits of Our Virtual Programs
    Four participants of our live online programs share their experiences.
    Read Their Stories
    Dropdown down Dropdown up

    Leaders in Virtual Learning

    When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

    Dive Deeper into the Experience
    head and shoulder images of people in polygon shapes connected to a laptop with the HBS shield in the center
    Virtual Programs for Agile Organizations
    Help your organization understand why there is no better time to prioritize learning & development.
    Learn More
    Image/@Alt Play video
    Image/@Alt Play video
    Discover more about business. And yourself.Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video
    Youngme Moon teaching in the HBSonline studio
    Understanding the Benefits of Our Virtual Programs
    Four participants of our live online programs share their experiences.
    Read Their Stories

    Admissions Criteria and Process

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
    Read More
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    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, e-books, and online case materials. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel participation, you must submit your request in writing more than 14 days before the program start date to receive a full refund. Cancellations received 7 to 14 days before the program start date are subject to a payment of 50 percent of the program fee. Requests received within 7 days of the program start date are subject to full payment of the program fee.

    Admissions Criteria and Process Dropdown down

    Admissions Criteria and Process Dropdown down

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, e-books, and online case materials. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel participation, you must submit your request in writing more than 14 days before the program start date to receive a full refund. Cancellations received 7 to 14 days before the program start date are subject to a payment of 50 percent of the program fee. Requests received within 7 days of the program start date are subject to full payment of the program fee.
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    ApplyDownload Brochure
    ApplyDownload Brochure
    More Admissions Information
    Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.
    View In-Person Program Offering
    Mark Kramer

    "Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

    Mark R. Kramer
    Faculty Chair
    Learn More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Mark Kramer

    "Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

    Mark R. Kramer
    Faculty Chair
    Learn More
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
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