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Executive Education
... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Purpose and Profit: Creating Shared Value—Virtual Right arrow OverviewCurriculumTeaching Team
... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Purpose and Profit: Creating Shared Value—Virtual Right arrow OverviewCurriculumTeaching Team

Purpose and Profit: Creating Shared Value—Virtual

Purpose and Profit: Creating Shared Value—Virtual
  • Upcoming Session
  • Previous (1 of 1) Next
    Status: Check Back to Apply
  • Dates: TBD
  • Format: Virtual Synchronous learning at designated live online session times.
  • Fee: TBD
  • The program fee covers tuition, e-books, and online case materials.

    This program includes live online classes, self-paced work, discussion groups, and virtual networking.
    Download Brochure
    Download Brochure
Mark Kramer

"Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

Mark R. Kramer
Faculty Chair
Learn More
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Mark Kramer

"Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

Mark R. Kramer
Faculty Chair
Learn More
Program Finder
Download Brochure
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Purpose + Profit
Building Socially Responsible Companies
HBS faculty member George Serafeim's offers 6 strategies to achieve the "purpose plus profit" model.
Learn More
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Purpose + Profit
Building Socially Responsible Companies
HBS faculty member George Serafeim's offers 6 strategies to achieve the "purpose plus profit" model.
Learn More
Program Finder
Download Brochure
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
participants actively engaged in a case study conversation in a living group lounge
Strategy Comparison Chart
Compare programs at-a-glance to find what's right for you.
Learn More
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
participants actively engaged in a case study conversation in a living group lounge
Strategy Comparison Chart
Compare programs at-a-glance to find what's right for you.
Learn More
Program Finder
Download Brochure
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
  • Overview
  • Curriculum
  • Teaching Team
  • Overview Dropdown down
    • Overview
    • Curriculum
    • Teaching Team
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Program Announcement
The information below is based on the prior program session and does not reflect potential changes to faculty and course content for future program offerings. For a list of upcoming programs, visit our program finder.

Summary

Mounting social and environmental pressures are reshaping the competitive landscape for companies in every industry. Increasingly, companies are expected to adopt a social purpose and practice stakeholder capitalism, and yet few companies know how to do so in ways that also strengthen their performance. Investors are also paying a premium for ESG leaders, but most companies fail to explain how their sustainability efforts create value for shareholders.

This live online program will prepare you to meet this challenge by equipping you with frameworks centered around the concept of Creating Shared Value. Developed by Creating Shared Value authors Michael E. Porter and Mark R. Kramer, the program will show you how to move beyond corporate social responsibility and sustainability reports and shift your company's strategy to create positive social impact in ways that also drive business success. In today’s world, companies that create Shared Value by addressing societal challenges as part of their core strategy achieve a higher market capitalization and an enduring competitive advantage.

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Summary

Mounting social and environmental pressures are reshaping the competitive landscape for companies in every industry. Increasingly, companies are expected to adopt a social purpose and practice stakeholder capitalism, and yet few companies know how to do so in ways that also strengthen their performance. Investors are also paying a premium for ESG leaders, but most companies fail to explain how their sustainability efforts create value for shareholders.

This live online program will prepare you to meet this challenge by equipping you with frameworks centered around the concept of Creating Shared Value. Developed by Creating Shared Value authors Michael E. Porter and Mark R. Kramer, the program will show you how to move beyond corporate social responsibility and sustainability reports and shift your company's strategy to create positive social impact in ways that also drive business success. In today’s world, companies that create Shared Value by addressing societal challenges as part of their core strategy achieve a higher market capitalization and an enduring competitive advantage.

Key Benefits
This virtual program will help you to rethink your competitive positioning and business model; change how you adapt to social and environmental pressures; equip you to integrate Shared Value into your strategy and operations; adopt a social purpose; and prepare you to satisfy new expectations from investors. You will emerge inspired and ready to drive change in your organization that leads to stronger financial performance, motivated employees, improved stock performance, and meaningful social progress.

DetailsExpand AllCollapse All

Strengthen your competitive advantageStrengthen your competitive advantage
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  • Develop a social-value proposition as a source of competitive differentiation
  • Find opportunities for growth and profitability that competitors have overlooked
  • Realign your competitive positioning with positive social outcomes
Adapt to industry changes and emerging societal trendsAdapt to industry changes and emerging societal trends
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  • Establish a corporate purpose that drives shareholder value by addressing social or environmental challenges
  • Identify new opportunities for innovation by transforming social challenges into business opportunities
  • Adapt your business model to succeed under today's social and environmental pressures
  • Find new business models that profitably serve emerging markets
  • Design ecosystem innovations that fundamentally improve your competitive context
Develop and implement a Shared Value strategyDevelop and implement a Shared Value strategy
Dropdown down
  • Identify and drive organizational changes that create Shared Value
  • Rally employees around your company's purpose and goals
  • Rethink your operations and strategy to overcome social and environmental obstacles
Discover creative ways to drive positive changeDiscover creative ways to drive positive change
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  • Emulate the actions of high-performing companies that have embraced Shared Value
  • Build effective public-private partnerships with leaders from the government, nonprofit, and corporate sectors
  • Increase the value and improve the effectiveness of your corporate social responsibility and philanthropic initiatives
Address new expectations from the investment communityAddress new expectations from the investment community
Dropdown down
  • Understand how investors perceive Shared Value as a driver of financial performance
  • Team up with shareholder relations to communicate the value of social impact to investors
  • Move beyond investing based on social responsibility or environmental, social, and governance factors, and use Shared Value to deliver Alpha
Expand your personal and professional networkExpand your personal and professional network
Dropdown down
  • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
  • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Key Benefits Dropdown up

Key Benefits Dropdown down

This virtual program will help you to rethink your competitive positioning and business model; change how you adapt to social and environmental pressures; equip you to integrate Shared Value into your strategy and operations; adopt a social purpose; and prepare you to satisfy new expectations from investors. You will emerge inspired and ready to drive change in your organization that leads to stronger financial performance, motivated employees, improved stock performance, and meaningful social progress.
Details

Strengthen your competitive advantage

  • Develop a social-value proposition as a source of competitive differentiation
  • Find opportunities for growth and profitability that competitors have overlooked
  • Realign your competitive positioning with positive social outcomes

Adapt to industry changes and emerging societal trends

  • Establish a corporate purpose that drives shareholder value by addressing social or environmental challenges
  • Identify new opportunities for innovation by transforming social challenges into business opportunities
  • Adapt your business model to succeed under today's social and environmental pressures
  • Find new business models that profitably serve emerging markets
  • Design ecosystem innovations that fundamentally improve your competitive context

Develop and implement a Shared Value strategy

  • Identify and drive organizational changes that create Shared Value
  • Rally employees around your company's purpose and goals
  • Rethink your operations and strategy to overcome social and environmental obstacles

Discover creative ways to drive positive change

  • Emulate the actions of high-performing companies that have embraced Shared Value
  • Build effective public-private partnerships with leaders from the government, nonprofit, and corporate sectors
  • Increase the value and improve the effectiveness of your corporate social responsibility and philanthropic initiatives

Address new expectations from the investment community

  • Understand how investors perceive Shared Value as a driver of financial performance
  • Team up with shareholder relations to communicate the value of social impact to investors
  • Move beyond investing based on social responsibility or environmental, social, and governance factors, and use Shared Value to deliver Alpha

Expand your personal and professional network

  • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
  • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Who Should Attend

  • Senior corporate executives engaged in corporate strategy, new business development, and operations management, such as chief executive officers, chief operating officers, chief financial officers, chief strategy officers, board members, senior vice presidents, executive directors, managing directors, heads of divisions or business units, and heads of sustainability
  • Investment professionals, including those who work in shareholder relations
  • Corporate, nonprofit, or government leaders interested in forging strategic business partnerships or leaders that have worked across all three sectors
  • Business academics who are interested in shifting mindsets about the strategic importance of creating Shared Value
  • Not appropriate for: Executives engaged solely in corporate social responsibility, philanthropy, or community relations, unless they are strategically integrated with the organization or attend the program with executive colleagues from strategy or operations

To accelerate organizational change, teams of executives from each company are encouraged but not required.

Program for Leadership Development participants earn 2 PLDA Points on completion of this program.

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Who Should Attend

  • Senior corporate executives engaged in corporate strategy, new business development, and operations management, such as chief executive officers, chief operating officers, chief financial officers, chief strategy officers, board members, senior vice presidents, executive directors, managing directors, heads of divisions or business units, and heads of sustainability
  • Investment professionals, including those who work in shareholder relations
  • Corporate, nonprofit, or government leaders interested in forging strategic business partnerships or leaders that have worked across all three sectors
  • Business academics who are interested in shifting mindsets about the strategic importance of creating Shared Value
  • Not appropriate for: Executives engaged solely in corporate social responsibility, philanthropy, or community relations, unless they are strategically integrated with the organization or attend the program with executive colleagues from strategy or operations

To accelerate organizational change, teams of executives from each company are encouraged but not required.

Program for Leadership Development participants earn 2 PLDA Points on completion of this program.

Leaders in Virtual Learning

When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

Dive Deeper into the Experience
Play video
Play video
Discover more about business. And yourself.Discover more about business. And yourself.
Global perspectives > Leadership growth > Organizational impact.
Watch the VideoWatch the Video
The ESG Targets and Financial Performance Link
The ESG Targets and Financial Performance Link
Faculty Chair Mark R. Kramer discusses how to build a sustainable business model.
Learn More
Youngme Moon teaching in the HBSonline studio
Understanding the Benefits of Our Virtual Programs
Four participants of our live online programs share their experiences.
Read Their Stories
Previous Next
Dropdown down Dropdown up

Leaders in Virtual Learning

When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

Dive Deeper into the Experience
Play video
Play video
Discover more about business. And yourself.Discover more about business. And yourself.
Global perspectives > Leadership growth > Organizational impact.
Watch the VideoWatch the Video
The ESG Targets and Financial Performance Link
The ESG Targets and Financial Performance Link
Faculty Chair Mark R. Kramer discusses how to build a sustainable business model.
Learn More
Youngme Moon teaching in the HBSonline studio
Understanding the Benefits of Our Virtual Programs
Four participants of our live online programs share their experiences.
Read Their Stories
Previous Next

Admissions Criteria and Process

We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
Read More
Dropdown down

Answering Your Questions

Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

Application Submission

We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

Application Review

To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

Fee, Payment, and Cancellations

The program fee covers tuition, e-books, and online case materials. You will be invoiced upon admission to the program. Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

Admissions Criteria and Process Dropdown down

Admissions Criteria and Process Dropdown down

We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

Answering Your Questions

Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

Application Submission

We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

Application Review

To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

Fee, Payment, and Cancellations

The program fee covers tuition, e-books, and online case materials. You will be invoiced upon admission to the program. Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

What You Will Learn

Featuring faculty presentations, case studies, guest speakers, and guided discussions, the Purpose and Profit: Creating Shared Value program offers a rich learning experience that emphasizes practical application. In addition to learning from classmates around the world, you will also have the chance to hear firsthand from CEOs and senior executives who have successful integrated Shared Value into their company's strategies. In addition, you will benefit from hearing directly from some case protagonists who will be present for their respective case discussions.

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What You Will Learn

Featuring faculty presentations, case studies, guest speakers, and guided discussions, the Purpose and Profit: Creating Shared Value program offers a rich learning experience that emphasizes practical application. In addition to learning from classmates around the world, you will also have the chance to hear firsthand from CEOs and senior executives who have successful integrated Shared Value into their company's strategies. In addition, you will benefit from hearing directly from some case protagonists who will be present for their respective case discussions.

Program Format

The program takes place over two weeks, with live online classes from 10:00 AM to 1:45 PM ET Monday, Wednesday, and Friday, including two breaks and a one-hour discussion group each day. Class sessions will take place via the Zoom platform. In addition, participants can expect to spend nine hours per week for self-paced work.

Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups.

Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.

Dropdown down Dropdown up

Program Format

The program takes place over two weeks, with live online classes from 10:00 AM to 1:45 PM ET Monday, Wednesday, and Friday, including two breaks and a one-hour discussion group each day. Class sessions will take place via the Zoom platform. In addition, participants can expect to spend nine hours per week for self-paced work.

Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups.

Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.

Key TopicsExpand AllCollapse All

Designing a Shared Value strategyDesigning a Shared Value strategy
Dropdown down
  • Identifying and analyzing unmet needs in society and the environment
  • Entering underserved markets to gain a strategic advantage
  • Increasing productivity in your value chain through new approaches to purchasing, resource utilization, logistical methods, and workforce practices
  • Strengthening the business environment in the locations where your company operates
Building purpose into operations, strategy, culture, and missionBuilding purpose into operations, strategy, culture, and mission
Dropdown down
  • Analyzing the implications of Shared Valued for your corporate portfolio and priorities
  • Conceiving and launching new offerings to address social challenges
  • Ensuring that employees understand and believe in your purpose
  • Exploring opportunities to positively impact the communities in which you serve
Implementing Shared Value across the organizationImplementing Shared Value across the organization
Dropdown down
  • Transitioning from a conventional business model to a Shared Value business model
  • Developing the necessary strategies, structures, and incentives to innovate and support Shared Value
  • Measuring and reporting the social and business benefits of Shared Value
  • Forging successful cross-sector partnerships to create Shared Value with other stakeholders, including governments and nonprofit organizations
Addressing investor needs and expectationsAddressing investor needs and expectations
Dropdown down
  • Understanding how Shared Value impacts core investment analysis and investors' perceptions about your organization
  • Recognizing the role of Shared Value in the financial performance of your company
  • Meeting new demands from the investment community to embed purpose into your organization
  • Effectively communicating your case for Shared Value to investors

Key Topics Dropdown up

Key Topics Dropdown down

Designing a Shared Value strategy

  • Identifying and analyzing unmet needs in society and the environment
  • Entering underserved markets to gain a strategic advantage
  • Increasing productivity in your value chain through new approaches to purchasing, resource utilization, logistical methods, and workforce practices
  • Strengthening the business environment in the locations where your company operates

Building purpose into operations, strategy, culture, and mission

  • Analyzing the implications of Shared Valued for your corporate portfolio and priorities
  • Conceiving and launching new offerings to address social challenges
  • Ensuring that employees understand and believe in your purpose
  • Exploring opportunities to positively impact the communities in which you serve

Implementing Shared Value across the organization

  • Transitioning from a conventional business model to a Shared Value business model
  • Developing the necessary strategies, structures, and incentives to innovate and support Shared Value
  • Measuring and reporting the social and business benefits of Shared Value
  • Forging successful cross-sector partnerships to create Shared Value with other stakeholders, including governments and nonprofit organizations

Addressing investor needs and expectations

  • Understanding how Shared Value impacts core investment analysis and investors' perceptions about your organization
  • Recognizing the role of Shared Value in the financial performance of your company
  • Meeting new demands from the investment community to embed purpose into your organization
  • Effectively communicating your case for Shared Value to investors

The HBS Advantage

Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

Faculty Chair
Mark R. Kramer
Mark R. Kramer
Mark R. Kramer

Mark R. Kramer

Senior Lecturer of Business Administration

Read Full Bio

Faculty
Shawn A. Cole
Shawn A. Cole
Shawn A. Cole

Shawn A. Cole

John G. McLean Professor of Business Administration

HBS Unit:
Finance

Read Full Bio

John D. Macomber
John D. Macomber
John D. Macomber

John D. Macomber

Senior Lecturer of Business Administration

HBS Unit:
Finance

Read Full Bio

Jane Nelson
Jane Nelson
Jane Nelson

Jane Nelson

Harvard Kennedy School:

Director, Corporate Responsibility Initiative

Read Full Bio

V. Kasturi Rangan
V. Kasturi Rangan
V. Kasturi Rangan

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. Mcnair Professor of Marketing

HBS Unit:
Marketing

Read Full Bio

George Serafeim
George Serafeim
George Serafeim

George Serafeim

Charles M. Williams Professor of Business Administration

HBS Unit:
Accounting and Management

Read Full Bio

Dropdown down Dropdown up

The HBS Advantage

Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

Faculty Chair
Mark R. Kramer
Mark R. Kramer
Mark R. Kramer

Mark R. Kramer

Senior Lecturer of Business Administration

Read Full Bio

Faculty
Shawn A. Cole
Shawn A. Cole
Shawn A. Cole

Shawn A. Cole

John G. McLean Professor of Business Administration

HBS Unit:
Finance

Read Full Bio

John D. Macomber
John D. Macomber
John D. Macomber

John D. Macomber

Senior Lecturer of Business Administration

HBS Unit:
Finance

Read Full Bio

Jane Nelson
Jane Nelson
Jane Nelson

Jane Nelson

Harvard Kennedy School:

Director, Corporate Responsibility Initiative

Read Full Bio

V. Kasturi Rangan
V. Kasturi Rangan
V. Kasturi Rangan

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. Mcnair Professor of Marketing

HBS Unit:
Marketing

Read Full Bio

George Serafeim
George Serafeim
George Serafeim

George Serafeim

Charles M. Williams Professor of Business Administration

HBS Unit:
Accounting and Management

Read Full Bio

Download Brochure
Download Brochure
Download Brochure
Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.
Mark Kramer

"Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

Mark R. Kramer
Faculty Chair
Learn More
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Mark Kramer

"Understanding how Shared Value can shape your competitive positioning gives you a tremendous competitive edge."

Mark R. Kramer
Faculty Chair
Learn More
Program Finder
Download Brochure
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Purpose + Profit
Building Socially Responsible Companies
HBS faculty member George Serafeim's offers 6 strategies to achieve the "purpose plus profit" model.
Learn More
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Purpose + Profit
Building Socially Responsible Companies
HBS faculty member George Serafeim's offers 6 strategies to achieve the "purpose plus profit" model.
Learn More
Program Finder
Download Brochure
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
participants actively engaged in a case study conversation in a living group lounge
Strategy Comparison Chart
Compare programs at-a-glance to find what's right for you.
Learn More
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
participants actively engaged in a case study conversation in a living group lounge
Strategy Comparison Chart
Compare programs at-a-glance to find what's right for you.
Learn More
Program Finder
Download Brochure
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
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