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Executive Education
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Communicating for Impact—Virtual Right arrow OverviewCurriculumTeaching Team
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Communicating for Impact—Virtual Right arrow OverviewCurriculumTeaching Team
    New Program

    Communicating for Impact—Virtual

    New Program
    Communicating for Impact—Virtual
    • Upcoming Session
    • Carousel left arrow (1 of 1) Carousel right arrow
    • Dates: 15–26 MAR 2021
    • Format: Virtual
    • Fee: $7,500
    • The program fee covers tuition, e-books, and online case materials.

      This program includes live online classes, self-paced work, discussion groups, and virtual networking. Download brochure for detailed schedule.
      Apply
      Download Brochure
      Apply
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      Admissions Criteria and Process
    Apply
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    Print
    • Overview
    • Curriculum
    • Teaching Team
    • Overview Dropdown down
      • Overview
      • Curriculum
      • Teaching Team

    Summary

    Today's leaders must communicate with clarity, conviction, and compassion. Institutions and the individuals who lead them are being held to account in new ways. That's especially challenging with uncertain business conditions and in an increasingly diverse and contentious world. What's more, interactions have become mostly virtual, making everything from internal management to external collaboration to negotiations harder than ever. In this live online program, you will strengthen your ability to lead and communicate powerfully in different settings—public and private, in person and on virtual communication platforms like Zoom, and through routine or especially difficult interactions. As you discover and sharpen your authentic voice, you will gain new ability to get your message across.

    Dropdown down Dropdown up

    Summary

    Today's leaders must communicate with clarity, conviction, and compassion. Institutions and the individuals who lead them are being held to account in new ways. That's especially challenging with uncertain business conditions and in an increasingly diverse and contentious world. What's more, interactions have become mostly virtual, making everything from internal management to external collaboration to negotiations harder than ever. In this live online program, you will strengthen your ability to lead and communicate powerfully in different settings—public and private, in person and on virtual communication platforms like Zoom, and through routine or especially difficult interactions. As you discover and sharpen your authentic voice, you will gain new ability to get your message across.

    Key Benefits
    Whether you are making your case for a major proposal, negotiating a merger, communicating bad news, or providing performance feedback to an employee, you can't afford missteps. In this virtual program, you will learn how to connect and communicate more effectively and more confidently as you work to drive better business results.

    DetailsExpand AllCollapse All

    Become a more versatile communicator who can work with a diverse range of peopleBecome a more versatile communicator who can work with a diverse range of people
    Dropdown down
    • Connect more quickly—with one person or a huge group
    • Find common ground and build enduring relationships
    • Determine the best strategy for communicating high volumes of information
    Stay in control of your messageStay in control of your message
    Dropdown down
    • Navigate tension and conflict of all kinds without losing your cool
    • Deploy humor and emotion effectively
    • Earn trust by speaking spontaneously and authentically
    Tailor your message to your audienceTailor your message to your audience
    Dropdown down
    • Develop empathy and understanding for different people and perspectives
    • Deliver a compelling argument that persuades and motivates others
    • Improve your presence, even virtually
    Expand your personal and professional networkExpand your personal and professional network
    Dropdown down
    • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Key Benefits Dropdown up

    Key Benefits Dropdown down

    Whether you are making your case for a major proposal, negotiating a merger, communicating bad news, or providing performance feedback to an employee, you can't afford missteps. In this virtual program, you will learn how to connect and communicate more effectively and more confidently as you work to drive better business results.
    Details

    Become a more versatile communicator who can work with a diverse range of people

    • Connect more quickly—with one person or a huge group
    • Find common ground and build enduring relationships
    • Determine the best strategy for communicating high volumes of information

    Stay in control of your message

    • Navigate tension and conflict of all kinds without losing your cool
    • Deploy humor and emotion effectively
    • Earn trust by speaking spontaneously and authentically

    Tailor your message to your audience

    • Develop empathy and understanding for different people and perspectives
    • Deliver a compelling argument that persuades and motivates others
    • Improve your presence, even virtually

    Expand your personal and professional network

    • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Who Should Attend

    • Leaders with at least 8-10 years of experience in any type of business who want to develop their ability to communicate more effectively
    • Executives who have strategic, operational, or administrative responsibilities, including business unit leaders and executives from any functional area
    • Leaders from organizations of any size or sector of the economy, including manufacturing, technology, life sciences, services, nonprofits, and government agencies

    Attendance by multiple company representatives will foster teamwork and amplify the program's impact on your organization.

    Program for Leadership Development participants earn 3 PLDA Points on completion of this program.

    Who Should Attend Dropdown down

    Who Should Attend Dropdown down

    • Leaders with at least 8-10 years of experience in any type of business who want to develop their ability to communicate more effectively
    • Executives who have strategic, operational, or administrative responsibilities, including business unit leaders and executives from any functional area
    • Leaders from organizations of any size or sector of the economy, including manufacturing, technology, life sciences, services, nonprofits, and government agencies

    Attendance by multiple company representatives will foster teamwork and amplify the program's impact on your organization.

    Program for Leadership Development participants earn 3 PLDA Points on completion of this program.

    Leaders in Virtual Learning

    When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

    Dive Deeper into the Experience
    head and shoulder images of people in polygon shapes connected to a laptop with the HBS shield in the center
    Virtual Programs for Agile Organizations
    Help your organization understand why there is no better time to prioritize learning & development.
    Learn More
    Youngme Moon teaching in the HBSonline studio
    Understanding the Benefits of Our Virtual Programs
    Four participants of our live online programs share their experiences.
    Read Their Stories
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video
    Dropdown down Dropdown up

    Leaders in Virtual Learning

    When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

    Dive Deeper into the Experience
    head and shoulder images of people in polygon shapes connected to a laptop with the HBS shield in the center
    Virtual Programs for Agile Organizations
    Help your organization understand why there is no better time to prioritize learning & development.
    Learn More
    Youngme Moon teaching in the HBSonline studio
    Understanding the Benefits of Our Virtual Programs
    Four participants of our live online programs share their experiences.
    Read Their Stories
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video

    Admissions Criteria and Process

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
    Read More
    Dropdown down

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, e-books, and online case materials. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel participation, you must submit your request in writing more than 14 days before the program start date to receive a full refund. Cancellations received 7 to 14 days before the program start date are subject to a payment of 50 percent of the program fee. Requests received within 7 days of the program start date are subject to full payment of the program fee.

    Admissions Criteria and Process Dropdown down

    Admissions Criteria and Process Dropdown down

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, e-books, and online case materials. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel participation, you must submit your request in writing more than 14 days before the program start date to receive a full refund. Cancellations received 7 to 14 days before the program start date are subject to a payment of 50 percent of the program fee. Requests received within 7 days of the program start date are subject to full payment of the program fee.

    What You Will Learn

    Emphasizing the communication challenges facing business leaders in today's complex environment, the program will help you develop more effective approaches to communicating in a wide range of situations. Through case discussions, in-class simulations, hands-on exercises, and small-group discussions, you will discover and practice the techniques of effective communication. You'll also see many of the techniques discussed in class put into action by the faculty in a series of virtual fireside chats.

    Dropdown down Dropdown up

    What You Will Learn

    Emphasizing the communication challenges facing business leaders in today's complex environment, the program will help you develop more effective approaches to communicating in a wide range of situations. Through case discussions, in-class simulations, hands-on exercises, and small-group discussions, you will discover and practice the techniques of effective communication. You'll also see many of the techniques discussed in class put into action by the faculty in a series of virtual fireside chats.

    Program Format

    The program takes place over two weeks, with live online classes Monday through Friday (11:00 AM to 1:15 PM ET) including a 15-minute break. The program will also feature self-paced lessons, small group discussions, and networking opportunities. Class sessions will take place via the Zoom platform. You will also have ample opportunity for interaction with faculty and peers inside and outside the class sessions.

    Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups.

    Dropdown down Dropdown up

    Program Format

    The program takes place over two weeks, with live online classes Monday through Friday (11:00 AM to 1:15 PM ET) including a 15-minute break. The program will also feature self-paced lessons, small group discussions, and networking opportunities. Class sessions will take place via the Zoom platform. You will also have ample opportunity for interaction with faculty and peers inside and outside the class sessions.

    Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups.

    Key TopicsExpand AllCollapse All

    Foundations of communicationFoundations of communication
    Dropdown down
    • Examining different types of communication: one-way, two-way, group
    • Understanding how your audience shapes your rhetoric
    • Using traditional tools: ethos, logos, and pathos
    Fundamentals of the TALK framework: topic, asking, levity, and kindnessFundamentals of the TALK framework: topic, asking, levity, and kindness
    Dropdown down
    • Selecting your topic
    • Asking questions to learn; being interested and not interesting
    • Using levity and laughter in an appropriate manner
    • Listening effectively by being reflective, responsive, and receptive
    Contentious communicationContentious communication
    Dropdown down
    • Asking and answering hard questions
    • Managing difficult moments
    • Communicating in a crisis
    Moving your audienceMoving your audience
    Dropdown down
    • Identifying and articulating your core values
    • Recognizing and deploying the power of stories—especially your own stories
    • Showing up as your best self
    • Owning the room

    Key Topics Dropdown up

    Key Topics Dropdown down

    Foundations of communication

    • Examining different types of communication: one-way, two-way, group
    • Understanding how your audience shapes your rhetoric
    • Using traditional tools: ethos, logos, and pathos

    Fundamentals of the TALK framework: topic, asking, levity, and kindness

    • Selecting your topic
    • Asking questions to learn; being interested and not interesting
    • Using levity and laughter in an appropriate manner
    • Listening effectively by being reflective, responsive, and receptive

    Contentious communication

    • Asking and answering hard questions
    • Managing difficult moments
    • Communicating in a crisis

    Moving your audience

    • Identifying and articulating your core values
    • Recognizing and deploying the power of stories—especially your own stories
    • Showing up as your best self
    • Owning the room

    The HBS Advantage

    Our Executive Education programs are developed and taught by top faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

    Faculty Cochairs
    Alison Wood Brooks
    Alison Wood Brooks
    Alison Wood Brooks

    Alison Wood Brooks

    O'Brien Associate Professor of Business Administration

    HBS Unit:
    Negotiation, Organizations & Markets

    Read Full Bio

    Francesca Gino
    Francesca Gino
    Francesca Gino

    Francesca Gino

    Tandon Family Professor of Business Administration

    HBS Unit:
    Negotiation, Organizations & Markets

    Read Full Bio

    Timothy Patrick McCarthy
    Timothy Patrick McCarthy
    Timothy Patrick McCarthy

    Timothy Patrick McCarthy

    Harvard Kennedy School:

    Adjunct Lecturer in Public Policy

    Harvard Graduate School of Education:

    Lecturer on Education

    Read Full Bio

    Dropdown down Dropdown up

    The HBS Advantage

    Our Executive Education programs are developed and taught by top faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

    Faculty Cochairs
    Alison Wood Brooks
    Alison Wood Brooks
    Alison Wood Brooks

    Alison Wood Brooks

    O'Brien Associate Professor of Business Administration

    HBS Unit:
    Negotiation, Organizations & Markets

    Read Full Bio

    Francesca Gino
    Francesca Gino
    Francesca Gino

    Francesca Gino

    Tandon Family Professor of Business Administration

    HBS Unit:
    Negotiation, Organizations & Markets

    Read Full Bio

    Timothy Patrick McCarthy
    Timothy Patrick McCarthy
    Timothy Patrick McCarthy

    Timothy Patrick McCarthy

    Harvard Kennedy School:

    Adjunct Lecturer in Public Policy

    Harvard Graduate School of Education:

    Lecturer on Education

    Read Full Bio

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    ApplyDownload Brochure
    ApplyDownload Brochure
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