Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects with audiences. In this entertainment management course, you will uncover new approaches for driving revenue and success in today's entertainment environment. Through an up-close examination of why some creative businesses thrive while others fail to survive, you will learn when to make smaller versus blockbuster bets, the best way to capitalize on market disruptions, and how to establish long-term competitive advantage.
Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects with audiences. In this entertainment management course, you will uncover new approaches for driving revenue and success in today's entertainment environment. Through an up-close examination of why some creative businesses thrive while others fail to survive, you will learn when to make smaller versus blockbuster bets, the best way to capitalize on market disruptions, and how to establish long-term competitive advantage.
Program for Leadership Development participants earn 3 PLDA Points on completion of
this program.
Program for Leadership Development participants earn 3 PLDA Points on completion of
this program.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
Immersed in a rich and focused learning experience that includes faculty presentations, group discussions, and case studies, you will examine best practices and winning strategies in the worlds of film, television, publishing, music, and sports. Through enlightening cases featuring Dwayne "The Rock" Johnson, Hamilton: An American Musical, MRC's House of Cards, and The Walt Disney Studios, the program provides new insight into strategic entertainment business challenges.
Immersed in a rich and focused learning experience that includes faculty presentations, group discussions, and case studies, you will examine best practices and winning strategies in the worlds of film, television, publishing, music, and sports. Through enlightening cases featuring Dwayne "The Rock" Johnson, Hamilton: An American Musical, MRC's House of Cards, and The Walt Disney Studios, the program provides new insight into strategic entertainment business challenges.
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe
Karim R. Lakhani
Charles Edward Wilson Professor of Business Administration
Kristin Williams Mugford
Melvin Tukman Senior Lecturer of Business Administration
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe
Karim R. Lakhani
Charles Edward Wilson Professor of Business Administration
Kristin Williams Mugford
Melvin Tukman Senior Lecturer of Business Administration
