The Business of Entertainment, Media, and Sports
Summary
Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects with audiences. In this entertainment management course, you will uncover new approaches for driving revenue and success in today's entertainment environment. Through an up-close examination of why some creative businesses thrive while others fail to survive, you will learn when to make smaller versus blockbuster bets, the best way to capitalize on market disruptions, and how to establish long-term competitive advantage.
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Summary
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Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects with audiences. In this entertainment management course, you will uncover new approaches for driving revenue and success in today's entertainment environment. Through an up-close examination of why some creative businesses thrive while others fail to survive, you will learn when to make smaller versus blockbuster bets, the best way to capitalize on market disruptions, and how to establish long-term competitive advantage.
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Allocate resources more strategicallyAllocate resources more strategically
- Evaluate the distinct diffusion patterns typically found in the sale of creative goods and services
- Balance risks and rewards to manage multiple new releases simultaneously
- Execute strategic marketing decisions that take into account different industry players' roles
Make better investments in talent Make better investments in talent
- Respond to the challenges and opportunities inherent in acquiring and developing creative talent and teams
- Make optimal business arrangements with talent and talent representatives
Respond to advances in digital technologyRespond to advances in digital technology
- Capitalize on the explosive growth of online distribution channels and social media
- Develop strategies to exploit disruptive opportunities and anticipate the continuing impact of technological change on your business
Expand your personal and professional networkExpand your personal and professional network
- Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
- Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions
Who Should Attend
- Talent in the entertainment sector (film, television, music, nightlife, fashion, publishing, sports, performing arts), such as professional athletes, musicians, and actors
- Agents, managers, and other individuals who represent talent
- Senior or mid-level executives in business development, marketing, and strategic planning, who work or aspire to work for studios, networks, publishers, music companies, performing arts companies, sports leagues and teams, and other creative enterprises
- Brand managers, promoters, investors, and others who are active in the entertainment industry
Program for Leadership Development participants earn 3 PLDA Points on completion of this program.
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Who Should Attend
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- Talent in the entertainment sector (film, television, music, nightlife, fashion, publishing, sports, performing arts), such as professional athletes, musicians, and actors
- Agents, managers, and other individuals who represent talent
- Senior or mid-level executives in business development, marketing, and strategic planning, who work or aspire to work for studios, networks, publishers, music companies, performing arts companies, sports leagues and teams, and other creative enterprises
- Brand managers, promoters, investors, and others who are active in the entertainment industry
Program for Leadership Development participants earn 3 PLDA Points on completion of this program.
Dive Deeper into the ExperienceView highlights from the 2019 Business of Entertainment, Media, and Sports program.Participants discuss the benefits of attending The Business of Entertainment, Media, and Sports.Advance your professional skills and enrich your personal development.
Learning and Living at HBS
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
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Learning and Living at HBS
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When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
Admissions Criteria and Process
