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Executive Education
... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow The Business of Entertainment, Media, and Sports Right arrow OverviewCurriculumTeaching TeamParticipant Profile
... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow The Business of Entertainment, Media, and Sports Right arrow OverviewCurriculumTeaching TeamParticipant Profile

The Business of Entertainment, Media, and Sports

The Business of Entertainment, Media, and Sports
  • Upcoming Sessions
  • (1 of 2)
    Status: Waitlisted
  • Dates: 31 MAY–03 JUN 2023
  • Format: In-Person Learning takes place on the HBS campus or a designated location.
  • Location: HBS Campus
  • Fee: $10,500
  • The program fee covers tuition, books, case materials, accommodations, and most meals.
    Apply
    Download Brochure
    Apply
    Download Brochure
    Admissions Criteria and Process
    Status: Accepting Applications
  • Dates: 29 MAY–01 JUN 2024
  • Format: In-Person Learning takes place on the HBS campus or a designated location.
  • Location: HBS Campus
  • Fee: $12,000
  • The program fee covers tuition, books, case materials, accommodations, and most meals.
    Apply
    Download Brochure
    Apply
    Download Brochure
    Admissions Criteria and Process
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Number One in Formula One
Number One in Formula One
Leadership lessons from Toto Wolff and Mercedes.
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Number One in Formula One
Number One in Formula One
Leadership lessons from Toto Wolff and Mercedes.
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Program Finder
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Email: executive_education@hbs.edu
  • Overview
  • Curriculum
  • Teaching Team
  • Participant Profile
  • Participant Stories
  • Overview Dropdown down
    • Overview
    • Curriculum
    • Teaching Team
    • Participant Profile
    • Participant Stories
Print
Program Announcement
Thank you for your interest in this program. The MAY 2023 session currently is waitlisted. The Admissions Committee will consider additional applications should space become available. You may wish to consider applying to the 29 MAY–01 JUN 2024 session.

Summary

Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects with audiences. In this entertainment management course, you will uncover new approaches for driving revenue and success in today's entertainment environment. Through an up-close examination of why some creative businesses thrive while others fail to survive, you will learn when to make smaller versus blockbuster bets, the best way to capitalize on market disruptions, and how to establish long-term competitive advantage.

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Summary

Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects with audiences. In this entertainment management course, you will uncover new approaches for driving revenue and success in today's entertainment environment. Through an up-close examination of why some creative businesses thrive while others fail to survive, you will learn when to make smaller versus blockbuster bets, the best way to capitalize on market disruptions, and how to establish long-term competitive advantage.

Key Benefits
Emphasizing the obstacles facing entertainment industry decision-makers, this program will help you develop and execute more effective business strategies. You will debate and analyze the business and technology trends that are redefining the industry—from the viewpoints of the content producer, content reseller/aggregator, talent manager, and consumer—as you learn how to launch and manage creative products and portfolios more strategically.

DetailsExpand AllCollapse All

Allocate resources more strategicallyAllocate resources more strategically
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  • Evaluate the distinct diffusion patterns typically found in the sale of creative goods and services
  • Balance risks and rewards to manage multiple new releases simultaneously
  • Execute strategic marketing decisions that take into account different industry players' roles
Make better investments in talent Make better investments in talent
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  • Respond to the challenges and opportunities inherent in acquiring and developing creative talent and teams
  • Make optimal business arrangements with talent and talent representatives
Respond to advances in digital technologyRespond to advances in digital technology
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  • Capitalize on the explosive growth of online distribution channels and social media
  • Develop strategies to exploit disruptive opportunities and anticipate the continuing impact of technological change on your business
Expand your personal and professional networkExpand your personal and professional network
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  • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
  • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Key Benefits Dropdown up

Key Benefits Dropdown down

Emphasizing the obstacles facing entertainment industry decision-makers, this program will help you develop and execute more effective business strategies. You will debate and analyze the business and technology trends that are redefining the industry—from the viewpoints of the content producer, content reseller/aggregator, talent manager, and consumer—as you learn how to launch and manage creative products and portfolios more strategically.
Details

Allocate resources more strategically

  • Evaluate the distinct diffusion patterns typically found in the sale of creative goods and services
  • Balance risks and rewards to manage multiple new releases simultaneously
  • Execute strategic marketing decisions that take into account different industry players' roles

Make better investments in talent

  • Respond to the challenges and opportunities inherent in acquiring and developing creative talent and teams
  • Make optimal business arrangements with talent and talent representatives

Respond to advances in digital technology

  • Capitalize on the explosive growth of online distribution channels and social media
  • Develop strategies to exploit disruptive opportunities and anticipate the continuing impact of technological change on your business

Expand your personal and professional network

  • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
  • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Who Should Attend

  • Talent in the entertainment sector (film, television, music, nightlife, fashion, publishing, sports, performing arts), such as professional athletes, musicians, and actors
  • Agents, managers, and other individuals who represent talent
  • Senior or mid-level executives in business development, marketing, and strategic planning, who work or aspire to work for studios, networks, publishers, music companies, performing arts companies, sports leagues and teams, and other creative enterprises
  • Brand managers, promoters, investors, and others who are active in the entertainment industry

Program for Leadership Development participants earn 3 PLDA Points on completion of this program.

Dive Deeper into the Experience
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An Inspiring ExperienceAn Inspiring Experience
View highlights from the 2019 Business of Entertainment, Media, and Sports program.
Watch the VideoWatch the Video
Play video
Play video
An Exclusive LookAn Exclusive Look
Participants discuss the benefits of attending The Business of Entertainment, Media, and Sports.
Watch the VideoWatch the Video
Claudine Joseph, Chief Operating Officer, LL COOL J Inc., U.S.
Challenging Norms in a Changing Industry
Advance your professional skills and enrich your personal development.
Read Her Story
Previous Next
Dropdown down Dropdown up

Who Should Attend

  • Talent in the entertainment sector (film, television, music, nightlife, fashion, publishing, sports, performing arts), such as professional athletes, musicians, and actors
  • Agents, managers, and other individuals who represent talent
  • Senior or mid-level executives in business development, marketing, and strategic planning, who work or aspire to work for studios, networks, publishers, music companies, performing arts companies, sports leagues and teams, and other creative enterprises
  • Brand managers, promoters, investors, and others who are active in the entertainment industry

Program for Leadership Development participants earn 3 PLDA Points on completion of this program.

Dive Deeper into the Experience
Play video
Play video
An Inspiring ExperienceAn Inspiring Experience
View highlights from the 2019 Business of Entertainment, Media, and Sports program.
Watch the VideoWatch the Video
Play video
Play video
An Exclusive LookAn Exclusive Look
Participants discuss the benefits of attending The Business of Entertainment, Media, and Sports.
Watch the VideoWatch the Video
Claudine Joseph, Chief Operating Officer, LL COOL J Inc., U.S.
Challenging Norms in a Changing Industry
Advance your professional skills and enrich your personal development.
Read Her Story
Previous Next

Learning and Living at HBS

When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

Review Our Campus Health & Safety Protocols

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Learning and Living at HBS

When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

Review Our Campus Health & Safety Protocols

Admissions Criteria and Process

We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
Read More
Dropdown down

Answering Your Questions

Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

Application Submission

We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

Application Review

To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

Fee, Payment, and Cancellations

The program fee covers tuition, books, case materials, accommodations, and most meals. You will be invoiced upon admission to the program. Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

Admissions Criteria and Process Dropdown up

Admissions Criteria and Process Dropdown down

We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

Answering Your Questions

Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

Application Submission

We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

Application Review

To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

Fee, Payment, and Cancellations

The program fee covers tuition, books, case materials, accommodations, and most meals. You will be invoiced upon admission to the program. Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

What You Will Learn

Immersed in a rich and focused learning experience that includes faculty presentations, group discussions, and case studies, you will examine best practices and winning strategies in the worlds of film, television, publishing, music, and sports. Through enlightening cases featuring the NFL, Paris Saint-Germain, Beyoncé, and The Walt Disney Studios, the program provides new insight into strategic entertainment business challenges.

Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.

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What You Will Learn

Immersed in a rich and focused learning experience that includes faculty presentations, group discussions, and case studies, you will examine best practices and winning strategies in the worlds of film, television, publishing, music, and sports. Through enlightening cases featuring the NFL, Paris Saint-Germain, Beyoncé, and The Walt Disney Studios, the program provides new insight into strategic entertainment business challenges.

Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.

Key TopicsExpand AllCollapse All

Launching and managing creative products and portfoliosLaunching and managing creative products and portfolios
Dropdown down
  • Allocating scarce resources across a product portfolio
  • Managing production and marketing budgets more effectively
  • Comparing potential strategies, such as betting on a blockbuster versus a number of smaller "plays"
  • Developing blockbuster strategies for digital markets
  • Discovering new ways to engage with audiences
  • Measuring threats to revenue models, including piracy, changing consumer perceptions of a fair price, and unbundling
Managing and marketing talentManaging and marketing talent
Dropdown down
  • Analyzing approaches for acquiring, developing, managing, and marketing creative talent
  • Determining when it pays to bet on A-list talent
  • Structuring contracts with top-tier and up-and-coming talent
  • Collaborating with agencies and other intermediaries in the creative marketplace
  • Evaluating the effectiveness of strategies that play to the value of star talent
  • Assessing the impact of star-driven, revenue-sharing models
Responding to advances in digital technologyResponding to advances in digital technology
Dropdown down
  • Surveying how online distribution channels are disrupting the entertainment landscape
  • Examining product and talent strategies that succeed in the face of intensifying competition
  • Considering how technology is changing the way entertainment executives bet on blockbusters and superstars
  • Understanding marketplace disruptors, such as the impact of disintermediation on current distribution models
  • Discovering how digital technology is transforming the marketing and distribution of content

Key Topics Dropdown up

Key Topics Dropdown down

Launching and managing creative products and portfolios

  • Allocating scarce resources across a product portfolio
  • Managing production and marketing budgets more effectively
  • Comparing potential strategies, such as betting on a blockbuster versus a number of smaller "plays"
  • Developing blockbuster strategies for digital markets
  • Discovering new ways to engage with audiences
  • Measuring threats to revenue models, including piracy, changing consumer perceptions of a fair price, and unbundling

Managing and marketing talent

  • Analyzing approaches for acquiring, developing, managing, and marketing creative talent
  • Determining when it pays to bet on A-list talent
  • Structuring contracts with top-tier and up-and-coming talent
  • Collaborating with agencies and other intermediaries in the creative marketplace
  • Evaluating the effectiveness of strategies that play to the value of star talent
  • Assessing the impact of star-driven, revenue-sharing models

Responding to advances in digital technology

  • Surveying how online distribution channels are disrupting the entertainment landscape
  • Examining product and talent strategies that succeed in the face of intensifying competition
  • Considering how technology is changing the way entertainment executives bet on blockbusters and superstars
  • Understanding marketplace disruptors, such as the impact of disintermediation on current distribution models
  • Discovering how digital technology is transforming the marketing and distribution of content

The HBS Advantage

Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe

Faculty Chair
Anita Elberse
Anita Elberse
Anita Elberse

Anita Elberse

Lincoln Filene Professor of Business Administration

HBS Unit:
Marketing

Read Full Bio

Faculty
Karim R. Lakhani
Karim R. Lakhani
Karim R. Lakhani

Karim R. Lakhani

Dorothy and Michael Hintze Professor of Business Administration

HBS Unit:
Technology and Operations Management

Read Full Bio

Kristin Williams Mugford
Kristin Williams Mugford
Kristin Williams Mugford

Kristin Williams Mugford

Melvin Tukman Senior Lecturer of Business Administration

HBS Unit:
Finance

Read Full Bio

Dropdown down Dropdown up

The HBS Advantage

Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe

Faculty Chair
Anita Elberse
Anita Elberse
Anita Elberse

Anita Elberse

Lincoln Filene Professor of Business Administration

HBS Unit:
Marketing

Read Full Bio

Faculty
Karim R. Lakhani
Karim R. Lakhani
Karim R. Lakhani

Karim R. Lakhani

Dorothy and Michael Hintze Professor of Business Administration

HBS Unit:
Technology and Operations Management

Read Full Bio

Kristin Williams Mugford
Kristin Williams Mugford
Kristin Williams Mugford

Kristin Williams Mugford

Melvin Tukman Senior Lecturer of Business Administration

HBS Unit:
Finance

Read Full Bio

Your Peers Expand Your Learning

Global Perspective Map Desktop Global Perspective Map Tablet
Global Perspective
Experience the world in your classroom.
Global Perspective
Experience the world in your classroom.
2%
Africa
6%
Asia Pacific
16%
Europe
13%
Latin America
3%
Middle East
60%
North America
2%Africa
6%Asia Pacific
16%Europe
13%Latin America
3%Middle East
60%North America
2%
6%
16%
13%
3%
60%
Experience
Experience
Years worked
Years worked
Experience
Years worked
15% Less than 10 yearsLess than 10 years
27% 10-14 years10-14 years
23% 15-19 years15-19 years
22% 20-24 years20-24 years
7% 25-29 years25-29 years
3% 30-34 years30-34 years
2% 35-39 years35-39 years
1% 40 years or more40 years or more
15% Less than 10 yearsLess than 10 years
27% 10-14 years10-14 years
23% 15-19 years15-19 years
22% 20-24 years20-24 years
7% 25-29 years25-29 years
3% 30-34 years30-34 years
2% 35-39 years35-39 years
1% 40 years or more40 years or more
Executive Status
Executive Status
Levels from CEO
Levels from CEO
Executive Status
Levels from CEO
22% ZeroZero
23% OneOne
19% TwoTwo
12% ThreeThree
11% FourFour
13% Five or moreFive or more
22% ZeroZero
23% OneOne
19% TwoTwo
12% ThreeThree
11% FourFour
13% Five or moreFive or more
Participating Companies Have Included:
BET
Creative Artist Agency
HBO
Live Nation Entertainment
National Basketball Association
Nike, Inc
Sony Corporation
Snapchat
Univision Communications Inc.
Viacom International Media Networks
Warner Bros. Records
YouTube
Previous Next
Dropdown down Dropdown up

Your Peers Expand Your Learning

Global Perspective Map Desktop Global Perspective Map Tablet
Global Perspective
Experience the world in your classroom.
Global Perspective
Experience the world in your classroom.
2%
Africa
6%
Asia Pacific
16%
Europe
13%
Latin America
3%
Middle East
60%
North America
2%Africa
6%Asia Pacific
16%Europe
13%Latin America
3%Middle East
60%North America
2%
6%
16%
13%
3%
60%
Experience
Experience
Years worked
Years worked
Experience
Years worked
15% Less than 10 yearsLess than 10 years
27% 10-14 years10-14 years
23% 15-19 years15-19 years
22% 20-24 years20-24 years
7% 25-29 years25-29 years
3% 30-34 years30-34 years
2% 35-39 years35-39 years
1% 40 years or more40 years or more
15% Less than 10 yearsLess than 10 years
27% 10-14 years10-14 years
23% 15-19 years15-19 years
22% 20-24 years20-24 years
7% 25-29 years25-29 years
3% 30-34 years30-34 years
2% 35-39 years35-39 years
1% 40 years or more40 years or more
Executive Status
Executive Status
Levels from CEO
Levels from CEO
Executive Status
Levels from CEO
22% ZeroZero
23% OneOne
19% TwoTwo
12% ThreeThree
11% FourFour
13% Five or moreFive or more
22% ZeroZero
23% OneOne
19% TwoTwo
12% ThreeThree
11% FourFour
13% Five or moreFive or more
Participating Companies Have Included:
BET
Creative Artist Agency
HBO
Live Nation Entertainment
National Basketball Association
Nike, Inc
Sony Corporation
Snapchat
Univision Communications Inc.
Viacom International Media Networks
Warner Bros. Records
YouTube
Previous Next
ApplyDownload Brochure
ApplyDownload Brochure
ApplyDownload Brochure
More Admissions Information
Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.
Play video
Play video
Professor Anita Elberse: StorytellingProfessor Anita Elberse: Storytelling
How storytelling brings cases to life in the classroom.
Watch the VideoWatch the Video
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Play video
Play video
Professor Anita Elberse: StorytellingProfessor Anita Elberse: Storytelling
How storytelling brings cases to life in the classroom.
Watch the VideoWatch the Video
Download Brochure
Apply
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Play video
Play video
Jump Right InJump Right In
See why executives choose The Business of Entertainment, Media, and Sports program.
Watch the VideoWatch the Video
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Play video
Play video
Jump Right InJump Right In
See why executives choose The Business of Entertainment, Media, and Sports program.
Watch the VideoWatch the Video
Download Brochure
Apply
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Number One in Formula One
Number One in Formula One
Leadership lessons from Toto Wolff and Mercedes.
Learn More
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Number One in Formula One
Number One in Formula One
Leadership lessons from Toto Wolff and Mercedes.
Learn More
Download Brochure
Apply
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
Apply
Download Brochure
Program Finder
Need Help? Contact Us:
Program Advising team
Email: executive_education@hbs.edu
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Status

Accepting Applications

Date