Uncover new approaches for driving revenue in a rapidly evolving entertainment market. Capitalize on market disruptions to establish long-term competitive advantage.
Dates
Jun 4 – 7, 2025
Status
Accepting Applications
Format
In-Person
Location
HBS Campus
Fee
$12,500
Application Due
May 26, 2025
The program fee covers tuition, program materials, accommodations, and most meals.
Few industries have been more impacted by emerging digital technology than entertainment. Some businesses capitalize and thrive. Others fail to adapt and fall behind.
The Business of Entertainment, Media, and Sports explores how digital technology has transformed the industry, and equips participants with powerful new approaches for driving revenue and successful strategies across film, television, publishing, music, and sports. Participants leave with fresh insights and a game plan for success in this dynamic industry.
Key Program Features
Key Topics
Balance risks and rewards while launching multiple projectsÂ
Execute marketing strategies amidst evolving industry dynamicsÂ
Allocate resources strategically across your portfolioÂ
Analyze approaches for acquiring, developing, and managing creative talentÂ
Anticipate the impact of technological change and exploit disruptive opportunitiesÂ
Measure threats to revenue models and capitalize on new distribution channelsÂ
Assess the impact of star-driven, revenue-sharing modelsÂ
Build new relationships with industry peers, gaining insights into different approaches
Program Format
4
days on the HBS campus
9–12
hours of pre-program work
Case materials and a detailed schedule will be made available approximately two weeks prior to program start.
Who Should Attend
Talent in the entertainment sector Â
Agents, managers, and other talent representativesÂ
Senior or mid-level executives in business development, marketing, and strategic planning, who work for a creative enterpriseÂ
Brand managers, promoters, investors, and others who are active in the entertainment industry
Global Perspective
2%
Africa
6%
Asia Pacific
18%
Europe
10%
Latin America
4%
Middle East
60%
North America
Experience
Years Worked
11%
Less than 10 years
25%
10-14 years
28%
15-19 years
23%
20-24 years
8%
25-29 years
3%
30-34 years
1%
35-39 years
Executive Status
Levels from CEO
28%
Zero
23%
One
18%
Two
13%
Three
10%
Four
8%
Five or more
Companies That Have Participated
BET
Creative Artist Agency
HBO
Live Nation Entertainment
National Basketball Association
Nike, Inc
Sony Corporation
Snapchat
Univision Communications Inc.
Viacom International Media Networks
Warner Bros. Records
YouTube
Teaching Team
All our executive education programs are developed and taught by a team of widely recognized HBS faculty. Many are skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.
This in-person program takes place on our storied campus where you'll live and learn at the heart of Boston's vibrant business, academic, and technology hubs.
At HBS, every detail is carefully calibrated to drive your success. Living arrangements and classrooms that spark connection. Unrivaled academic resources. And rejuvenating fitness, dining, and cultural amenities.
Admissions
We admit applicants on a rolling, space-available basis, so you are encouraged to submit your application as soon as possible.
The selective admissions process is based on professional achievement, organizational responsibility, and the admissions criteria for each program as described in Who Should Attend. There are no formal educational requirements for HBS Executive Education programs.
Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.