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Executive Education
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Building and Sustaining Value Across Markets–Virtual Right arrow OverviewCurriculumTeaching Team
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Building and Sustaining Value Across Markets–Virtual Right arrow OverviewCurriculumTeaching Team
    New Program

    Building and Sustaining Value Across Markets–Virtual

    New Program
    Building and Sustaining Value Across Markets–Virtual
    • Upcoming Session
    • Carousel left arrow (1 of 1) Carousel right arrow
    • Dates: 23 AUG–01 SEP 2021
    • Format: Virtual
    • Fee: $7,500
    • The program fee covers tuition, e-books, and online case materials.

      This program includes live online classes, self-paced work, discussion groups, and virtual networking. Download brochure for detailed schedule.

      Apply
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      Admissions Criteria and Process
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    Print
    • Overview
    • Curriculum
    • Teaching Team
    • Teaching Team Dropdown down
      • Overview
      • Curriculum
      • Teaching Team

    Summary

    Strategic diversification can help companies build and sustain competitive advantage, grow profitably, and manage risk by competing across markets. In fact, today, companies that operate across industries, across countries, or both drive more than half of all economic activity. These firms need leaders who can confidently navigate a changing business landscape and the uncertain geopolitical environment. Designed to focus on multibusiness and multinational strategy, this virtual program will allow you to explore the opportunities and challenges involved in diversifying horizontally, vertically, and geographically—while discovering new ways to find your company's best vector for growth.

    This program is eligible for the Certificate of Management Excellence. Learn More

    You may also be interested in the related program: Building and Sustaining Value Across Markets.

    Dropdown down Dropdown up

    Summary

    Strategic diversification can help companies build and sustain competitive advantage, grow profitably, and manage risk by competing across markets. In fact, today, companies that operate across industries, across countries, or both drive more than half of all economic activity. These firms need leaders who can confidently navigate a changing business landscape and the uncertain geopolitical environment. Designed to focus on multibusiness and multinational strategy, this virtual program will allow you to explore the opportunities and challenges involved in diversifying horizontally, vertically, and geographically—while discovering new ways to find your company's best vector for growth.

    This program is eligible for the Certificate of Management Excellence. Learn More

    You may also be interested in the related program: Building and Sustaining Value Across Markets.

    Key Benefits
    Whether you are expanding beyond a single market for the first time or evolving the strategy for a long-established multibusiness or multinational firm, this live online program prepares you to understand today's diversification dynamics and leverage your company's unique strengths as a platform for long-term success.

    DetailsExpand AllCollapse All

    Design a strategy that creates and sustains value for your multibusiness or multinational companyDesign a strategy that creates and sustains value for your multibusiness or multinational company
    Dropdown down
    • Understand the critical requirements for crafting successful multibusiness or multinational strategies and differentiate them from single-market strategies
    • Analyze opportunities for growth as you explore how to diversify and optimize your corporate portfolio and geographic footprint
    • Make tough decisions about what you will and will not do, fine-tuning your strategy for maximum performance and agility
    Implement a successful strategy across marketsImplement a successful strategy across markets
    Dropdown down
    • Identify the requirements for successfully implementing your strategy across industries or countries
    • Design business processes to support your new strategy
    • Help your teams work together across businesses, geographies, and cultures
    Overcome strategic and organizational challenges common in multibusiness or multinational companiesOvercome strategic and organizational challenges common in multibusiness or multinational companies
    Dropdown down
    • Ensure that corporate headquarters adds value to the business or country operating units
    • Achieve the benefits of coordination while preserving operating unit independence
    • Recognize the sources of organizational inertia and effectively address them
    Drive change while minimizing riskDrive change while minimizing risk
    Dropdown down
    • Explore diversification as a strategy for minimizing risk
    • Recognize how business conditions affect your strategic options and which changes can create advantage for you
    • Monitor conditions and make careful plans to manage the effects of events outside your control
    • Improve your organization’s ability to innovate, adapt, and manage complexity
    Expand your personal and professional networkExpand your personal and professional network
    Dropdown down
    • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries around the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Key Benefits Dropdown up

    Key Benefits Dropdown down

    Whether you are expanding beyond a single market for the first time or evolving the strategy for a long-established multibusiness or multinational firm, this live online program prepares you to understand today's diversification dynamics and leverage your company's unique strengths as a platform for long-term success.
    Details

    Design a strategy that creates and sustains value for your multibusiness or multinational company

    • Understand the critical requirements for crafting successful multibusiness or multinational strategies and differentiate them from single-market strategies
    • Analyze opportunities for growth as you explore how to diversify and optimize your corporate portfolio and geographic footprint
    • Make tough decisions about what you will and will not do, fine-tuning your strategy for maximum performance and agility

    Implement a successful strategy across markets

    • Identify the requirements for successfully implementing your strategy across industries or countries
    • Design business processes to support your new strategy
    • Help your teams work together across businesses, geographies, and cultures

    Overcome strategic and organizational challenges common in multibusiness or multinational companies

    • Ensure that corporate headquarters adds value to the business or country operating units
    • Achieve the benefits of coordination while preserving operating unit independence
    • Recognize the sources of organizational inertia and effectively address them

    Drive change while minimizing risk

    • Explore diversification as a strategy for minimizing risk
    • Recognize how business conditions affect your strategic options and which changes can create advantage for you
    • Monitor conditions and make careful plans to manage the effects of events outside your control
    • Improve your organization’s ability to innovate, adapt, and manage complexity

    Expand your personal and professional network

    • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries around the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Who Should Attend

    • C-suite and other senior executives who design and disseminate strategy for any type of diversified or multinational company, including CEOs, chief strategy officers, country managers, or executives moving into these positions
    • Leaders in operating roles or staff functions with responsibility for managing and coordinating activities across businesses or across countries
    • Individuals in private equity firms who are involved in strategic decision-making for companies in the firm’s portfolio
    • Entrepreneurial leaders and strategists—in companies ranging from startups to family businesses to large firms—who are considering expanding horizontally, vertically, or geographically

    This live online program emphasizes value creation across multiple businesses, operating units, or countries. Attendance by multiple company representatives—including both corporate and operating unit executives—will foster teamwork and amplify the program's impact.

    Program for Leadership Development participants earn 3 PLDA Points on completion of this program.

    Who Should Attend Dropdown down

    Who Should Attend Dropdown down

    • C-suite and other senior executives who design and disseminate strategy for any type of diversified or multinational company, including CEOs, chief strategy officers, country managers, or executives moving into these positions
    • Leaders in operating roles or staff functions with responsibility for managing and coordinating activities across businesses or across countries
    • Individuals in private equity firms who are involved in strategic decision-making for companies in the firm’s portfolio
    • Entrepreneurial leaders and strategists—in companies ranging from startups to family businesses to large firms—who are considering expanding horizontally, vertically, or geographically

    This live online program emphasizes value creation across multiple businesses, operating units, or countries. Attendance by multiple company representatives—including both corporate and operating unit executives—will foster teamwork and amplify the program's impact.

    Program for Leadership Development participants earn 3 PLDA Points on completion of this program.

    Leaders in Virtual Learning

    When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

    Dive Deeper into the Experience
    head and shoulder images of people in polygon shapes connected to a laptop with the HBS shield in the center
    Virtual Programs for Agile Organizations
    Help your organization understand why there is no better time to prioritize learning & development.
    Learn More
    Youngme Moon teaching in the HBSonline studio
    Understanding the Benefits of Our Virtual Programs
    Four participants of our live online programs share their experiences.
    Read Their Stories
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video
    Dropdown down Dropdown up

    Leaders in Virtual Learning

    When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning experience carefully designed with a virtual setting in mind. Through live, synchronous program sessions you'll engage directly with our renowned faculty to learn from their latest research, gain actionable takeaways, and facilitate your growth. In addition, virtual discussion groups will connect you to a global group of peers and build your network.

    Dive Deeper into the Experience
    head and shoulder images of people in polygon shapes connected to a laptop with the HBS shield in the center
    Virtual Programs for Agile Organizations
    Help your organization understand why there is no better time to prioritize learning & development.
    Learn More
    Youngme Moon teaching in the HBSonline studio
    Understanding the Benefits of Our Virtual Programs
    Four participants of our live online programs share their experiences.
    Read Their Stories
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video

    Admissions Criteria and Process

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
    Read More
    Dropdown down

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, e-books, and online case materials. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel participation, you must submit your request in writing more than 14 days before the program start date to receive a full refund. Cancellations received 7 to 14 days before the program start date are subject to a payment of 50 percent of the program fee. Requests received within 7 days of the program start date are subject to full payment of the program fee.

    Admissions Criteria and Process Dropdown down

    Admissions Criteria and Process Dropdown down

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, e-books, and online case materials. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel participation, you must submit your request in writing more than 14 days before the program start date to receive a full refund. Cancellations received 7 to 14 days before the program start date are subject to a payment of 50 percent of the program fee. Requests received within 7 days of the program start date are subject to full payment of the program fee.

    What You Will Learn

    Through a rich learning experience that includes faculty presentations, case studies, dynamic discussions, and small-group projects, you will examine how leaders in successful multibusiness and multinational firms have optimized their strategies.

    Dropdown down Dropdown up

    What You Will Learn

    Through a rich learning experience that includes faculty presentations, case studies, dynamic discussions, and small-group projects, you will examine how leaders in successful multibusiness and multinational firms have optimized their strategies.

    Program Format

    The program takes place over two weeks, with live online classes weekdays (9:00 AM to 1:15 PM ET), and twice daily small group discussions for learning and networking. Class sessions will take place via the Zoom platform. You will also have ample opportunity for interaction with faculty and peers inside and outside the class sessions.

    Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups. We advise setting aside 2-3 hours per day for program work in addition to the synchronous class sessions.

    Dropdown down Dropdown up

    Program Format

    The program takes place over two weeks, with live online classes weekdays (9:00 AM to 1:15 PM ET), and twice daily small group discussions for learning and networking. Class sessions will take place via the Zoom platform. You will also have ample opportunity for interaction with faculty and peers inside and outside the class sessions.

    Collaborative learning is an integral part of the experience. To maximize the benefit for everyone, you are expected to attend every session, complete all assignments, and contribute effectively in the class and in small groups. We advise setting aside 2-3 hours per day for program work in addition to the synchronous class sessions.

    Key TopicsExpand AllCollapse All

    Creating value across marketsCreating value across markets
    Dropdown down
    • Leading the strategy development process in a multibusiness or multinational company
    • Employing diversification as a source of competitive advantage
    • Choosing the core around which you will build your diversification strategy
    • Identifying resources and distinctive competencies that will underpin your competitive advantage
    Growing through horizontal diversification, vertical integration, or cross-border operationsGrowing through horizontal diversification, vertical integration, or cross-border operations
    Dropdown down
    • Identifying the underlying attractiveness of businesses and geographic markets
    • Allocating resources across the portfolio to maximize value creation
    • Understanding how acquisitions help to build and sustain competitive advantage
    • Making build, buy, or partner decisions
    • Designing country-level and business unit strategies that align with the overall corporate strategy
    • Creating new offerings and adapting existing offerings for new markets
    Designing and evolving strategy in the midst of uncertaintyDesigning and evolving strategy in the midst of uncertainty
    Dropdown down
    • Assessing the potential impacts of volatile, uncertain, complex, and ambiguous (VUCA) conditions
    • Managing geopolitical risk
    • Responding to changing markets and business models
    • Aligning risk management and business strategy initiatives
    Building the right organization for your strategyBuilding the right organization for your strategy
    Dropdown down
    • Evolving the organization structure for each stage of your strategy
    • Clarifying and communicating your strategy
    • Optimizing the relationship between headquarters and business distribution or geographical units
    • Leading and managing company transformation for better alignment
    • Fostering a more agile and innovative organization
    Managing ecosystems for strategic successManaging ecosystems for strategic success
    Dropdown down
    • Determining and assessing environmental factors that can enhance your success
    • Designing strategic partnerships and vendor relationships that support your strategy
    • Understanding the tradeoffs between creating and capturing value across the members of the ecosystem
    • Building and influencing ecosystems in order to build and sustain competitive advantage
    • Identifying weaknesses and strengths that can determine the sustainability of the ecosystem

    Key Topics Dropdown up

    Key Topics Dropdown down

    Creating value across markets

    • Leading the strategy development process in a multibusiness or multinational company
    • Employing diversification as a source of competitive advantage
    • Choosing the core around which you will build your diversification strategy
    • Identifying resources and distinctive competencies that will underpin your competitive advantage

    Growing through horizontal diversification, vertical integration, or cross-border operations

    • Identifying the underlying attractiveness of businesses and geographic markets
    • Allocating resources across the portfolio to maximize value creation
    • Understanding how acquisitions help to build and sustain competitive advantage
    • Making build, buy, or partner decisions
    • Designing country-level and business unit strategies that align with the overall corporate strategy
    • Creating new offerings and adapting existing offerings for new markets

    Designing and evolving strategy in the midst of uncertainty

    • Assessing the potential impacts of volatile, uncertain, complex, and ambiguous (VUCA) conditions
    • Managing geopolitical risk
    • Responding to changing markets and business models
    • Aligning risk management and business strategy initiatives

    Building the right organization for your strategy

    • Evolving the organization structure for each stage of your strategy
    • Clarifying and communicating your strategy
    • Optimizing the relationship between headquarters and business distribution or geographical units
    • Leading and managing company transformation for better alignment
    • Fostering a more agile and innovative organization

    Managing ecosystems for strategic success

    • Determining and assessing environmental factors that can enhance your success
    • Designing strategic partnerships and vendor relationships that support your strategy
    • Understanding the tradeoffs between creating and capturing value across the members of the ecosystem
    • Building and influencing ecosystems in order to build and sustain competitive advantage
    • Identifying weaknesses and strengths that can determine the sustainability of the ecosystem

    Growth Vector Project

    Working in small groups focused on a particular growth vector (horizontal diversification, vertical integration, or multinational expansion), you will develop a solution to a strategic challenge your company is facing, exchange insights with others in your group, and leverage your peers' insights to develop your own multimarket strategy.

    Please note: The entire program is conducted with strict confidentiality. Any information on your company shared during program discussions is treated as completely private, and all feedback is considered proprietary to the companies involved.

    Dropdown down Dropdown up

    Growth Vector Project

    Working in small groups focused on a particular growth vector (horizontal diversification, vertical integration, or multinational expansion), you will develop a solution to a strategic challenge your company is facing, exchange insights with others in your group, and leverage your peers' insights to develop your own multimarket strategy.

    Please note: The entire program is conducted with strict confidentiality. Any information on your company shared during program discussions is treated as completely private, and all feedback is considered proprietary to the companies involved.

    The HBS Advantage

    Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

    Faculty Cochairs
    Juan Alcacer
    Juan Alcacer
    Juan Alcacer

    Juan Alcacer

    James J. Hill Professor of Business Administration

    HBS Unit:
    Strategy

    Read Full Bio

    David J. Collis
    David J. Collis
    David J. Collis

    David J. Collis

    Adjunct Professor

    HBS Unit:
    Strategy

    Read Full Bio

    Raffaella Sadun
    Raffaella Sadun
    Raffaella Sadun

    Raffaella Sadun

    Professor of Business Administration

    HBS Unit:
    Strategy

    Read Full Bio

    Dropdown down Dropdown up

    The HBS Advantage

    Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

    Faculty Cochairs
    Juan Alcacer
    Juan Alcacer
    Juan Alcacer

    Juan Alcacer

    James J. Hill Professor of Business Administration

    HBS Unit:
    Strategy

    Read Full Bio

    David J. Collis
    David J. Collis
    David J. Collis

    David J. Collis

    Adjunct Professor

    HBS Unit:
    Strategy

    Read Full Bio

    Raffaella Sadun
    Raffaella Sadun
    Raffaella Sadun

    Raffaella Sadun

    Professor of Business Administration

    HBS Unit:
    Strategy

    Read Full Bio

    ApplyDownload Brochure
    ApplyDownload Brochure
    ApplyDownload Brochure
    More Admissions Information
    Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.
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