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    Behavioral Economics: Understanding and Shaping Customer and Employee Behavior

    Behavioral Economics: Understanding and Shaping Customer and Employee Behavior
    John Beshears, faculty cochair, Behavioral Economics, HBS Executive Education

    "The behavioral economics framework can provide us with ways of improving outcomes."

    John Beshears
    Faculty Cochair
    Read More
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    Program Advising team
    Email: executive_education@hbs.edu
    John Beshears, faculty cochair, Behavioral Economics, HBS Executive Education

    "The behavioral economics framework can provide us with ways of improving outcomes."

    John Beshears
    Faculty Cochair
    Read More
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu

    Summary

    Bestselling books such as Dan Ariely's Predictably Irrational and Daniel Kahneman's Thinking, Fast and Slow have opened the world's eyes to the quirky and error-prone ways in which people make important decisions. Building on the work of those scholars and many others in the field of behavioral economics, this program prepares you to influence the behavior of customers and employees—and become a bigger contributor to your organization's success.

    This program is eligible for the Certificate of Management Excellence. Learn More

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    Summary

    Bestselling books such as Dan Ariely's Predictably Irrational and Daniel Kahneman's Thinking, Fast and Slow have opened the world's eyes to the quirky and error-prone ways in which people make important decisions. Building on the work of those scholars and many others in the field of behavioral economics, this program prepares you to influence the behavior of customers and employees—and become a bigger contributor to your organization's success.

    This program is eligible for the Certificate of Management Excellence. Learn More

    Key Benefits
    Behavioral economics provides fundamental insights into how people think—and how altering the decision-making context can make an impact on their choices. In this behavioral economics program, you will learn how to design and rigorously test a “choice architecture” that can help your managers make better decisions, create greater value for your customers, and improve business outcomes for your company.

    DetailsCollapse All

    Understand the actions of your customers and employeesUnderstand the actions of your customers and employees
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    • Discover the subtle forces driving choices and become your organization's go-to problem-solver
    • Develop a user-oriented, outcome-driven mindset
    • Improve employee motivation
    • Design products and services that create more value for your customers
    Improve decision-making and performance across your organizationImprove decision-making and performance across your organization
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    • Enhance organizational performance by using "choice architecture" to alter the context in which employees make decisions
    • Facilitate rapid cycles of idea generation
    • Test the potential impact of proposed actions
    Expand your personal and professional networkExpand your personal and professional network
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    • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Key Benefits Dropdown up

    Key Benefits Dropdown down

    Behavioral economics provides fundamental insights into how people think—and how altering the decision-making context can make an impact on their choices. In this behavioral economics program, you will learn how to design and rigorously test a “choice architecture” that can help your managers make better decisions, create greater value for your customers, and improve business outcomes for your company.
    Details

    Understand the actions of your customers and employees

    • Discover the subtle forces driving choices and become your organization's go-to problem-solver
    • Develop a user-oriented, outcome-driven mindset
    • Improve employee motivation
    • Design products and services that create more value for your customers

    Improve decision-making and performance across your organization

    • Enhance organizational performance by using "choice architecture" to alter the context in which employees make decisions
    • Facilitate rapid cycles of idea generation
    • Test the potential impact of proposed actions

    Expand your personal and professional network

    • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Who Should Attend

    • Executives with at least 10 years of experience who lead functional areas such as product development, human resources, talent management, marketing, advertising, business development, or sales
    • Individuals responsible for product design, product management, or risk management

    This program may be of particular interest to past participants of Changing the Game: Negotiation and Competitive Decision-Making, as the programs are highly complementary.

    Attendance by multiple company representatives will foster teamwork and amplify the program's impact on your organization.

    Program for Leadership Development participants earn 5 PLDA Points on completion of this program.

    Dive Deeper into the Experience
    Play video
    Play video
    We Celebrate New Ways of Thinking. Are You Ready?
    Thrive in a learning environment that welcomes diverse ideas and perspectives.
    Watch the VideoWatch the Video
    Andrew Bentley
    Examining the Impact of Human Behavior
    Make smarter, better choices by understanding yourself and others.
    See His Story
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video
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    Who Should Attend

    • Executives with at least 10 years of experience who lead functional areas such as product development, human resources, talent management, marketing, advertising, business development, or sales
    • Individuals responsible for product design, product management, or risk management

    This program may be of particular interest to past participants of Changing the Game: Negotiation and Competitive Decision-Making, as the programs are highly complementary.

    Attendance by multiple company representatives will foster teamwork and amplify the program's impact on your organization.

    Program for Leadership Development participants earn 5 PLDA Points on completion of this program.

    Dive Deeper into the Experience
    Play video
    Play video
    We Celebrate New Ways of Thinking. Are You Ready?
    Thrive in a learning environment that welcomes diverse ideas and perspectives.
    Watch the VideoWatch the Video
    Andrew Bentley
    Examining the Impact of Human Behavior
    Make smarter, better choices by understanding yourself and others.
    See His Story
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video

    Learning and Living at HBS

    When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

    Dropdown down Dropdown up

    Learning and Living at HBS

    When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

    Admissions Criteria and Process

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
    Read More
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    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1-800-427-5577 (outside the U.S., call +1-617-495-6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1-617-495-6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, books, case materials, accommodations, and most meals. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

    Admissions Criteria and Process Dropdown down

    Admissions Criteria and Process Dropdown down

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1-800-427-5577 (outside the U.S., call +1-617-495-6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1-617-495-6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, books, case materials, accommodations, and most meals. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.
    ApplyDownload Brochure
    ApplyDownload Brochure
    ApplyDownload Brochure
    More Admissions Information
    Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.
    John Beshears, faculty cochair, Behavioral Economics, HBS Executive Education

    "The behavioral economics framework can provide us with ways of improving outcomes."

    John Beshears
    Faculty Cochair
    Read More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    John Beshears, faculty cochair, Behavioral Economics, HBS Executive Education

    "The behavioral economics framework can provide us with ways of improving outcomes."

    John Beshears
    Faculty Cochair
    Read More
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
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