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Executive Education
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Aligning Strategy and Sales Right arrow OverviewCurriculumALIGN - Teaching TeamParticipant Profile
    ... Right arrow Harvard Business School Right arrow Executive Education Right arrow Programs for Individuals Right arrow Topic-Focused Programs Right arrow Aligning Strategy and Sales Right arrow OverviewCurriculumALIGN - Teaching TeamParticipant Profile

    Aligning Strategy and Sales

    Aligning Strategy and Sales
    • Upcoming Session
    • Carousel left arrow (1 of 1) Carousel right arrow
    • Dates: 12–17 DEC 2021
    • Format: In-Person
    • Location: HBS Campus
    • Fee: $15,500
    • The program fee covers tuition, books, case materials, accommodations, and most meals.
      Apply
      Download Brochure
      Apply
      Download Brochure
      Admissions Criteria and Process
    Frank Cespedes, faculty member, Aligning Strategy and Sales HBS Executive Education

    Firms must have a strategy that's relevant today and tomorrow, not yesterday.

    Frank V. Cespedes
    Faculty Chair
    Read More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Frank Cespedes, faculty member, Aligning Strategy and Sales HBS Executive Education

    Firms must have a strategy that's relevant today and tomorrow, not yesterday.

    Frank V. Cespedes
    Faculty Chair
    Read More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    participants sitting around a small table during a study group session in the McArthur hall lounge
    Marketing & Sales Comparison Chart
    Compare programs at-a-glance to find what's right for you.
    Learn More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    participants sitting around a small table during a study group session in the McArthur hall lounge
    Marketing & Sales Comparison Chart
    Compare programs at-a-glance to find what's right for you.
    Learn More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    noopur julka

    "In Aligning Strategy and Sales, you are the main protagonist, solving big issues ethically, socially, and financially."

    Noopur Julka
    Director, Financial Services Group, UST Global, US
    Read Her Story
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    noopur julka

    "In Aligning Strategy and Sales, you are the main protagonist, solving big issues ethically, socially, and financially."

    Noopur Julka
    Director, Financial Services Group, UST Global, US
    Read Her Story
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Print
    • Overview
    • Curriculum
    • ALIGN - Teaching Team
    • Participant Profile
    • Participant Stories
    • Participant Profile Dropdown down
      • Overview
      • Curriculum
      • ALIGN - Teaching Team
      • Participant Profile
      • Participant Stories

    Summary

    A company's sales organization is a core vehicle for implementing business strategy—yet there's often a big gap between the company's strategic objectives and the way its sales organization actually functions. In this program, you will examine the critical relationship between business strategy and sales activities and discover how to synchronize your strategic priorities, go-to-market initiatives, and sales team to boost revenue and long-term success.

    This program is eligible for the Certificate of Management Excellence. Learn More

    Dropdown down Dropdown up

    Summary

    A company's sales organization is a core vehicle for implementing business strategy—yet there's often a big gap between the company's strategic objectives and the way its sales organization actually functions. In this program, you will examine the critical relationship between business strategy and sales activities and discover how to synchronize your strategic priorities, go-to-market initiatives, and sales team to boost revenue and long-term success.

    This program is eligible for the Certificate of Management Excellence. Learn More

    Key Benefits
    Focusing on sales execution as a strategic asset, this sales channel strategy program will help you enable essential company-wide alignment. By aligning strategy and sales, you will explore new ways to help sales professionals meet their numbers, how to improve your company's return on investment in business development activities as well as implement the infrastructure, processes, and cultural values critical to profitable growth.

    DetailsExpand AllCollapse All

    Develop a strategic sales approach optimized for your businessDevelop a strategic sales approach optimized for your business
    Dropdown down
    • Define your target customers and the best methods for reaching them
    • Develop account management and segment management strategies based on customer profitability
    • Build and nurture the best sales talent and go-to-market approach for each product or segment
    • Translate your corporate strategy into sales strategies, tasks, and processes
    Build a high-impact sales team and supporting activities to drive your strategy forwardBuild a high-impact sales team and supporting activities to drive your strategy forward
    Dropdown down
    • Ensure that sales recruitment, development, compensation, and performance management systems support corporate strategy
    • Coordinate sales activities across different sales groups and throughout the enterprise
    • Establish a flexible approach that enables you to readjust strategies as needed in a changing marketplace
    Expand your personal and professional networkExpand your personal and professional network
    Dropdown down
    • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Key Benefits Dropdown up

    Key Benefits Dropdown down

    Focusing on sales execution as a strategic asset, this sales channel strategy program will help you enable essential company-wide alignment. By aligning strategy and sales, you will explore new ways to help sales professionals meet their numbers, how to improve your company's return on investment in business development activities as well as implement the infrastructure, processes, and cultural values critical to profitable growth.
    Details

    Develop a strategic sales approach optimized for your business

    • Define your target customers and the best methods for reaching them
    • Develop account management and segment management strategies based on customer profitability
    • Build and nurture the best sales talent and go-to-market approach for each product or segment
    • Translate your corporate strategy into sales strategies, tasks, and processes

    Build a high-impact sales team and supporting activities to drive your strategy forward

    • Ensure that sales recruitment, development, compensation, and performance management systems support corporate strategy
    • Coordinate sales activities across different sales groups and throughout the enterprise
    • Establish a flexible approach that enables you to readjust strategies as needed in a changing marketplace

    Expand your personal and professional network

    • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
    • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

    Who Should Attend

    • Executive decision-makers who are responsible for defining, communicating, hiring, managing, budgeting for, and measuring a company's go-to-market strategy and sales efforts, such as:
      • Executives in sales, strategy, business development, distribution, marketing, HR, finance, service, or general management
      • Executives in business-to-business product or service companies—or business units of large enterprises—that depend on a direct sales force for all or part of their revenue
    • Executives from venture capital or private equity firms who assist portfolio companies with go-to-market and business development efforts, as well as leaders of those portfolio companies

    Attendance by multiple company representatives will foster teamwork and amplify the program's impact. Because the process of mapping sales efforts to strategy requires cooperation among executives from diverse functions, a team of participants might include executives responsible for finance, marketing, business development, customer service (pre- or post-sale), human resources, and product- or service-line management.

    Program for Leadership Development participants earn 5 PLDA Points on completion of this program.

    Dive Deeper into the Experience
    Play video
    Play video
    Inside the Classroom
    See how exchange with faculty and peers yields new insights into critical business trends.
    Watch the VideoWatch the Video
    Play video
    Play video
    We Celebrate New Ways of Thinking. Are You Ready?
    Thrive in a learning environment that welcomes diverse ideas and perspectives.
    Watch the VideoWatch the Video
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video
    Dropdown down Dropdown up

    Who Should Attend

    • Executive decision-makers who are responsible for defining, communicating, hiring, managing, budgeting for, and measuring a company's go-to-market strategy and sales efforts, such as:
      • Executives in sales, strategy, business development, distribution, marketing, HR, finance, service, or general management
      • Executives in business-to-business product or service companies—or business units of large enterprises—that depend on a direct sales force for all or part of their revenue
    • Executives from venture capital or private equity firms who assist portfolio companies with go-to-market and business development efforts, as well as leaders of those portfolio companies

    Attendance by multiple company representatives will foster teamwork and amplify the program's impact. Because the process of mapping sales efforts to strategy requires cooperation among executives from diverse functions, a team of participants might include executives responsible for finance, marketing, business development, customer service (pre- or post-sale), human resources, and product- or service-line management.

    Program for Leadership Development participants earn 5 PLDA Points on completion of this program.

    Dive Deeper into the Experience
    Play video
    Play video
    Inside the Classroom
    See how exchange with faculty and peers yields new insights into critical business trends.
    Watch the VideoWatch the Video
    Play video
    Play video
    We Celebrate New Ways of Thinking. Are You Ready?
    Thrive in a learning environment that welcomes diverse ideas and perspectives.
    Watch the VideoWatch the Video
    Play video
    Play video
    Discover more about business. And yourself.
    Global perspectives > Leadership growth > Organizational impact.
    Watch the VideoWatch the Video

    Learning and Living at HBS

    When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

    Dropdown down Dropdown up

    Learning and Living at HBS

    When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.

    Admissions Criteria and Process

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.
    Read More
    Dropdown down

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, books, case materials, accommodations, and most meals. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

    Admissions Criteria and Process Dropdown down

    Admissions Criteria and Process Dropdown down

    We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities.

    Answering Your Questions

    Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555).

    Application Submission

    We recommend that you apply at least four weeks before the program start date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please email us at exed_admissions@hbs.edu or call us at +1.617.495.6226.

    Application Review

    To optimize the learning experience and maximize the exchange of ideas, our Admissions Committee makes selections that balance each participant's experience, scope of current responsibilities, and type of organization. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. We review applications monthly and will contact you via email with the Admissions Committee's decision.

    Fee, Payment, and Cancellations

    The program fee covers tuition, books, case materials, accommodations, and most meals. No payment is necessary until you have been accepted. Payment is required prior to the program start date. If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.

    What You Will Learn

    In a dynamic combination of classroom presentations, case studies, small group discussions, and structured workshops, you'll examine the connections among business strategy, sales processes, and the rest of the company. With insight into how successful companies focus, empower, and enhance their sales organizations, you’ll be prepared to overcome obstacles to growth and attain new levels of revenue.

    Dropdown down Dropdown up

    What You Will Learn

    In a dynamic combination of classroom presentations, case studies, small group discussions, and structured workshops, you'll examine the connections among business strategy, sales processes, and the rest of the company. With insight into how successful companies focus, empower, and enhance their sales organizations, you’ll be prepared to overcome obstacles to growth and attain new levels of revenue.

    Key TopicsExpand AllCollapse All

    Moving from a strategic vision to an integrated selling planMoving from a strategic vision to an integrated selling plan
    Dropdown down
    • Setting a strategic foundation for sustaining sales success
    • Defining how your products and services deliver value to customers
    • Identifying customers presenting the most opportunity and the most risk, and how this impacts programs, people, incentives, and behaviors
    • Differentiating your offerings from those of competitors and substitutes
    • Developing and enforcing rational companywide pricing and discount policies
    • Determining the revenue mix and allocating resources appropriately
    • Identifying the desired customer, along with goals for acquisition, retention, and up-selling
    • Establishing the right mix of sales channels, from direct sales teams to resellers to e-commerce and beyond
    • Articulating, communicating, and refining the strategic vision and selling plan
    Building your sales organization to match your strategy Building your sales organization to match your strategy
    Dropdown down
    • Defining sales tasks and optimal selling behavior
    • Establishing the right recruitment criteria and adjusting hiring practices to meet sales requirements
    • Driving desired performance through training, compensation, measurement, and evaluation
    • Empowering and leveraging talented sales managers
    • Building the competency of your sales team on an ongoing basis
    • Mobilizing functional areas to work together smoothly to optimize sales performance
    • Understanding how your company culture helps or hinders selling
    Creating the optimal infrastructure and processesCreating the optimal infrastructure and processes
    Dropdown down
    • Transforming corporate strategies into effective account management
    • Minimizing channel conflict as your offerings and the market evolve
    • Setting realistic goals and forecasting effectively
    • Maximizing the value of sales information systems for account management and compensation
    • Using feedback from customers and sales representatives to adjust processes

    Key Topics Dropdown up

    Key Topics Dropdown down

    Moving from a strategic vision to an integrated selling plan

    • Setting a strategic foundation for sustaining sales success
    • Defining how your products and services deliver value to customers
    • Identifying customers presenting the most opportunity and the most risk, and how this impacts programs, people, incentives, and behaviors
    • Differentiating your offerings from those of competitors and substitutes
    • Developing and enforcing rational companywide pricing and discount policies
    • Determining the revenue mix and allocating resources appropriately
    • Identifying the desired customer, along with goals for acquisition, retention, and up-selling
    • Establishing the right mix of sales channels, from direct sales teams to resellers to e-commerce and beyond
    • Articulating, communicating, and refining the strategic vision and selling plan

    Building your sales organization to match your strategy

    • Defining sales tasks and optimal selling behavior
    • Establishing the right recruitment criteria and adjusting hiring practices to meet sales requirements
    • Driving desired performance through training, compensation, measurement, and evaluation
    • Empowering and leveraging talented sales managers
    • Building the competency of your sales team on an ongoing basis
    • Mobilizing functional areas to work together smoothly to optimize sales performance
    • Understanding how your company culture helps or hinders selling

    Creating the optimal infrastructure and processes

    • Transforming corporate strategies into effective account management
    • Minimizing channel conflict as your offerings and the market evolve
    • Setting realistic goals and forecasting effectively
    • Maximizing the value of sales information systems for account management and compensation
    • Using feedback from customers and sales representatives to adjust processes

    The HBS Advantage

    Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe

    Faculty Chair
    Frank V. Cespedes
    Frank V. Cespedes
    Frank V. Cespedes

    Frank V. Cespedes

    MBA Class of 1973 Senior Lecturer of Business Administration

    HBS Unit:
    Entrepreneurial Management

    Read Full Bio

    Faculty
    John T. Gourville
    John T. Gourville
    John T. Gourville

    John T. Gourville

    Albert J. Weatherhead, Jr. Professor of Business Administration

    HBS Unit:
    Marketing

    Read Full Bio

    Mark N. Roberge
    Mark N. Roberge
    Mark N. Roberge

    Mark N. Roberge

    Senior Lecturer of Business Administration

    HBS Unit:
    Entrepreneurial Management

    Read Full Bio

    Robert Simons
    Robert Simons
    Robert Simons

    Robert Simons

    Baker Foundation Professor, Charles M. Williams Professor of Business Administration, Emeritus

    HBS Unit:
    Accounting and Management

    Read Full Bio

    John R. Wells
    John R. Wells
    John R. Wells

    John R. Wells

    Professor of Management Practice

    HBS Unit:
    Strategy

    Read Full Bio

    Dropdown down Dropdown up

    The HBS Advantage

    Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe

    Faculty Chair
    Frank V. Cespedes
    Frank V. Cespedes
    Frank V. Cespedes

    Frank V. Cespedes

    MBA Class of 1973 Senior Lecturer of Business Administration

    HBS Unit:
    Entrepreneurial Management

    Read Full Bio

    Faculty
    John T. Gourville
    John T. Gourville
    John T. Gourville

    John T. Gourville

    Albert J. Weatherhead, Jr. Professor of Business Administration

    HBS Unit:
    Marketing

    Read Full Bio

    Mark N. Roberge
    Mark N. Roberge
    Mark N. Roberge

    Mark N. Roberge

    Senior Lecturer of Business Administration

    HBS Unit:
    Entrepreneurial Management

    Read Full Bio

    Robert Simons
    Robert Simons
    Robert Simons

    Robert Simons

    Baker Foundation Professor, Charles M. Williams Professor of Business Administration, Emeritus

    HBS Unit:
    Accounting and Management

    Read Full Bio

    John R. Wells
    John R. Wells
    John R. Wells

    John R. Wells

    Professor of Management Practice

    HBS Unit:
    Strategy

    Read Full Bio

    Your Peers Expand Your Learning


    Global Perspective Map Desktop Global Perspective Map Tablet
    Global Perspective
    Experience the world in your classroom.
    Global Perspective
    Experience the world in your classroom.
    3%
    Africa
    15%
    Asia Pacific
    20%
    Europe
    9%
    Latin America
    10%
    Middle East
    43%
    North America
    3%Africa
    15%Asia Pacific
    20%Europe
    9%Latin America
    10%Middle East
    43%North America
    3%
    15%
    20%
    9%
    10%
    43%
    Top Industries Represented
    Insights from a range of industries ignite your thinking.
    Insights from a range of industries ignite your thinking.
    28%
    High Technology
    8%
    Manufacturing
    9%
    Financial
    3%
    Communications
    3%
    Health Care
    11%
    Consumer Products
    4%
    Education
    7%
    Professional Services
    4%
    Raw Materials / Energy
    4%
    Utilities / Telecom
    Top Industries Represented
    Insights from a range of industries ignite your thinking.
    28%
    High Technology
    8%
    Manufacturing
    9%
    Financial
    3%
    Communications
    3%
    Health Care
    11%
    Consumer Products
    4%
    Education
    7%
    Professional Services
    4%
    Raw Materials / Energy
    4%
    Utilities / Telecom
    Experience
    Experience
    Years worked
    Years worked
    Experience
    Years worked
    7% Less than 10 yearsLess than 10 years
    20% 10-14 years10-14 years
    28% 15-19 years15-19 years
    22% 20-24 years20-24 years
    15% 25-29 years25-29 years
    3% 30-34 years30-34 years
    4% 35-39 years35-39 years
    1% 40 years or more40 years or more
    7% Less than 10 yearsLess than 10 years
    20% 10-14 years10-14 years
    28% 15-19 years15-19 years
    22% 20-24 years20-24 years
    15% 25-29 years25-29 years
    3% 30-34 years30-34 years
    4% 35-39 years35-39 years
    1% 40 years or more40 years or more
    Participating Companies Have Included:
    Boeing Defense Space & Security Group
    Bowlmor AMF
    Capgemini
    Google
    Oracle
    Qualcomm
    Saudi Telecom
    Siemens Mexico
    Swarovski Professional
    Vivint
    VMware
    Waldom Electronics
    Dropdown down Dropdown up

    Your Peers Expand Your Learning


    Global Perspective Map Desktop Global Perspective Map Tablet
    Global Perspective
    Experience the world in your classroom.
    Global Perspective
    Experience the world in your classroom.
    3%
    Africa
    15%
    Asia Pacific
    20%
    Europe
    9%
    Latin America
    10%
    Middle East
    43%
    North America
    3%Africa
    15%Asia Pacific
    20%Europe
    9%Latin America
    10%Middle East
    43%North America
    3%
    15%
    20%
    9%
    10%
    43%
    Top Industries Represented
    Insights from a range of industries ignite your thinking.
    Insights from a range of industries ignite your thinking.
    28%
    High Technology
    8%
    Manufacturing
    9%
    Financial
    3%
    Communications
    3%
    Health Care
    11%
    Consumer Products
    4%
    Education
    7%
    Professional Services
    4%
    Raw Materials / Energy
    4%
    Utilities / Telecom
    Top Industries Represented
    Insights from a range of industries ignite your thinking.
    28%
    High Technology
    8%
    Manufacturing
    9%
    Financial
    3%
    Communications
    3%
    Health Care
    11%
    Consumer Products
    4%
    Education
    7%
    Professional Services
    4%
    Raw Materials / Energy
    4%
    Utilities / Telecom
    Experience
    Experience
    Years worked
    Years worked
    Experience
    Years worked
    7% Less than 10 yearsLess than 10 years
    20% 10-14 years10-14 years
    28% 15-19 years15-19 years
    22% 20-24 years20-24 years
    15% 25-29 years25-29 years
    3% 30-34 years30-34 years
    4% 35-39 years35-39 years
    1% 40 years or more40 years or more
    7% Less than 10 yearsLess than 10 years
    20% 10-14 years10-14 years
    28% 15-19 years15-19 years
    22% 20-24 years20-24 years
    15% 25-29 years25-29 years
    3% 30-34 years30-34 years
    4% 35-39 years35-39 years
    1% 40 years or more40 years or more
    Participating Companies Have Included:
    Boeing Defense Space & Security Group
    Bowlmor AMF
    Capgemini
    Google
    Oracle
    Qualcomm
    Saudi Telecom
    Siemens Mexico
    Swarovski Professional
    Vivint
    VMware
    Waldom Electronics
    ApplyDownload Brochure
    ApplyDownload Brochure
    ApplyDownload Brochure
    More Admissions Information
    Program content, dates, schedule, fees, technology platforms, and faculty are subject to change. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.
    Frank Cespedes, faculty member, Aligning Strategy and Sales HBS Executive Education

    Firms must have a strategy that's relevant today and tomorrow, not yesterday.

    Frank V. Cespedes
    Faculty Chair
    Read More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    Frank Cespedes, faculty member, Aligning Strategy and Sales HBS Executive Education

    Firms must have a strategy that's relevant today and tomorrow, not yesterday.

    Frank V. Cespedes
    Faculty Chair
    Read More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    participants sitting around a small table during a study group session in the McArthur hall lounge
    Marketing & Sales Comparison Chart
    Compare programs at-a-glance to find what's right for you.
    Learn More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    participants sitting around a small table during a study group session in the McArthur hall lounge
    Marketing & Sales Comparison Chart
    Compare programs at-a-glance to find what's right for you.
    Learn More
    Apply
    Download Brochure
    Program Finder
    Need Help? Contact Us:
    Program Advising team
    Email: executive_education@hbs.edu
    noopur julka

    "In Aligning Strategy and Sales, you are the main protagonist, solving big issues ethically, socially, and financially."

    Noopur Julka
    Director, Financial Services Group, UST Global, US
    Read Her Story
    Apply
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    noopur julka

    "In Aligning Strategy and Sales, you are the main protagonist, solving big issues ethically, socially, and financially."

    Noopur Julka
    Director, Financial Services Group, UST Global, US
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