A company's sales organization is a core vehicle for implementing business strategy—yet there's often a big gap between the company's strategic objectives and the way its sales organization actually functions. In this program, you will examine the critical relationship between business strategy and sales activities and discover how to synchronize your strategic priorities, go-to-market initiatives, and sales team to boost revenue and long-term success.
This program is eligible for the Certificate of Management Excellence. Learn More
A company's sales organization is a core vehicle for implementing business strategy—yet there's often a big gap between the company's strategic objectives and the way its sales organization actually functions. In this program, you will examine the critical relationship between business strategy and sales activities and discover how to synchronize your strategic priorities, go-to-market initiatives, and sales team to boost revenue and long-term success.
This program is eligible for the Certificate of Management Excellence. Learn More
Attendance by multiple company representatives will foster teamwork and amplify the program's impact. Because the process of mapping sales efforts to strategy requires cooperation among executives from diverse functions, a team of participants might include executives responsible for finance, marketing, business development, customer service (pre- or post-sale), human resources, and product- or service-line management.
Program for Leadership Development participants earn 5 PLDA Points on completion of this program.
Attendance by multiple company representatives will foster teamwork and amplify the program's impact. Because the process of mapping sales efforts to strategy requires cooperation among executives from diverse functions, a team of participants might include executives responsible for finance, marketing, business development, customer service (pre- or post-sale), human resources, and product- or service-line management.
Program for Leadership Development participants earn 5 PLDA Points on completion of this program.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method.
In a dynamic combination of classroom presentations, case studies, small group discussions, and structured workshops, you'll examine the connections among business strategy, sales processes, and the rest of the company. With insight into how successful companies focus, empower, and enhance their sales organizations, you’ll be prepared to overcome obstacles to growth and attain new levels of revenue.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
In a dynamic combination of classroom presentations, case studies, small group discussions, and structured workshops, you'll examine the connections among business strategy, sales processes, and the rest of the company. With insight into how successful companies focus, empower, and enhance their sales organizations, you’ll be prepared to overcome obstacles to growth and attain new levels of revenue.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe
MBA Class of 1973 Senior Lecturer of Business Administration
Albert J. Weatherhead, Jr. Professor of Business Administration
Senior Lecturer of Business Administration
Baker Foundation Professor, Charles M. Williams Professor of Business Administration, Emeritus
Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe
MBA Class of 1973 Senior Lecturer of Business Administration
Albert J. Weatherhead, Jr. Professor of Business Administration
Senior Lecturer of Business Administration
Baker Foundation Professor, Charles M. Williams Professor of Business Administration, Emeritus