What You Can Expect
Improving Your Organization's Performance
In an industry marked by media fragmentation and proliferating channels, companies must embrace new media and fresh ideas to keep pace with the rapidly changing media habits of today's savvy consumers. However, navigating a vast array of media channels and options can present formidable obstacles for even the most experienced marketers.
To help business leaders meet these challenges, this program presents groundbreaking research and pioneering techniques in digital marketing. By exploring an array of timely topics—among them social media, multichannel strategies, real-time research, managing personal information, list valuation, and productivity measurement—you will strengthen your ability to develop successful interactive marketing and branding strategies for your organization.
Taking Your Skills to the Next Level
As you engage in a multifaceted curriculum that incorporates case studies, group discussion, and team activities, you will enhance your ability to:
- Develop a multichannel strategy that delivers on your marketing objectives
- Create online brand-building initiatives that work
- Drive change and foster innovation within your organization
- Integrate new digital marketing techniques into your strategic marketing plan
"Taking Marketing Digital was a powerful and rewarding experience with threefold value. The professors and cases helped me see my challenges in new ways. With so much great content, I could give my team a comprehensive overview of how digital developments will affect our marketing. And I met people from around the world who face similar issues, giving me valuable contacts for the future."
Sue Chernoff [Partner and EVP of Marketing], Lettuce Entertain You Enterprises, Inc., U.S.