Taking Marketing Digital

Meet the Program Faculty

Like all Harvard Business School Executive Education programs, Taking Marketing Digital is developed and taught by a core faculty of HBS professors. Our faculty members are widely recognized for being skilled educators, groundbreaking researchers, and award-winning authors.

Through publishing, consulting, and teaching, they leverage their business expertise and field research to create new knowledge and enduring concepts that shape the practice of management. The result is a teaching team that exposes participants to multiple perspectives, challenging their thinking and encouraging new practices that result in superior business leadership. For more detailed biographies, click on each faculty name.

Bharat N. Anand, Henry R. Byers Professor of Business Administration. Member of the Strategy Unit; and faculty cochair of "Effective Strategies for Media Companies: Leading Strategic Renewal."

John A. Deighton, Harold M. Brierley Professor of Business Administration. Member of the Marketing Unit; and faculty chair of "Taking Marketing Digital" and "Marketing Strategies for Profitable Growth—China."

Benjamin G. Edelman, Assistant Professor of Business Administration. Member of the Negotiation, Organizations and Markets Unit.

Anita Elberse, Associate Professor of Business Administration. Member of the Marketing Unit.

Sunil Gupta, Edward W. Carter Professor of Business Administration. Head of the Marketing Unit.

Karim R. Lakhani, Assistant Professor of Business Administration and Richard Hodgson Fellow. Member of the Technology and Operations Management Unit.

Mikołaj Jan Piskorski, Associate Professor of Business Administration and Richard Hodgson Fellow. Member of the Strategy Unit.

"The teachers are excellent, the methodology is great—and the possibility of expanding your network by meeting smart people from all over the world is priceless. My main objective was to have a better understanding of new trends in digital online marketing. Now I can be a better leader as I guide my team on best-of-class online marketing."
Milton Beck [Director - Retail and Entertainment], Microsoft, Brazil