Thank you for your interest in Executive Education at Harvard Business School. The Taking Marketing Digital program is no longer offered in our program portfolio. Additional information is not available at this time. You may wish to consider another Marketing program.
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To help you create effective digital marketing strategies, Harvard Business School (HBS) Executive Education offers Taking Marketing Digital. By exploring social networking, mobile marketing, online communities, viral marketing, wikis, and blogs, you will learn how to build brands in a highly networked world.
Through dynamic lectures, case studies, and small group discussions, you will gain exposure to the latest techniques and tools for improving your organization's interactive marketing and brand-building efforts. You will return to your organization well positioned to implement digital strategies that deliver measurable results.
HBS faculty members specifically structured the curriculum to help executives understand the current trends and best practices in digital marketing. In this highly focused program, you will learn how to leverage these innovative strategies in order to gain competitive advantage for your organization.
This leadership training program is designed for senior marketing executives responsible for developing and implementing marketing strategy in midsize-to-large product and service companies.