Taking Marketing Digital
To help you create effective digital marketing strategies, Harvard Business School (HBS) Executive Education offers Taking Marketing Digital. By exploring social networking, mobile marketing, online communities, viral marketing, wikis, and blogs, you will learn how to build brands in a highly networked world.
What You Can Expect
Through dynamic lectures, case studies, and small group discussions, you will gain exposure to the latest techniques and tools for improving your organization's interactive marketing and brand-building efforts. You will return to your organization well positioned to implement digital strategies that deliver measurable results.
Your Course of Study
HBS faculty members specifically structured the curriculum to help executives understand the current trends and best practices in digital marketing. In this highly focused program, you will learn how to leverage these innovative strategies in order to gain competitive advantage for your organization.
Who Is Right for the Program
This leadership training program is designed for senior marketing executives responsible for developing and implementing marketing strategy in midsize-to-large product and service companies. It also is appropriate for executives who create and manage marketing and advertising strategies for their clients.
| Fee: | $8,000 |
The program fee covers tuition, books, case materials, accommodations, and most meals.
Programs, dates, fees, and faculty are subject to change.
In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.
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