Strategic Marketing Management

Customer-centric and competitively dominant marketing strategies are vital to business success. This leadership training program provides participants with tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value.

What You Can Expect
The Strategic Marketing Management program's focus is on appraising go-to-market programs and designing integrated, strategic marketing plans. You will learn how to evaluate marketplace potential and risk from the perspective of the firm's unique ability to develop and deliver goods and services of meaningful customer value.

Your Course of Study
The curriculum yields insight into the process of value creation and provides management tools for sustaining it and securing a share of the value created. You will learn by participating in interactive problem-solving.

Who Is Right for the Program
Developed for practicing marketing managers and those in general management positions who need more understanding of the marketing function, this executive education program enables vice presidents, directors and managers in marketing, finance, and operations to contribute to the customer value creation process.

Dates and Fees
June 20–25, 2010
Fee:$9,750

The program fee covers tuition, books, case materials, accommodations, and most meals.

Programs, dates, fees, and faculty are subject to change.

In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities.