Who Is Right for the Program
Strategic Marketing Management addresses the needs of two distinct groups of executives at large established companies. Marketing managers will examine a structured approach to market analysis and strategy development and will learn how to improve their planning and implementation skills. General managers will explore how marketing efforts can contribute to enterprise success and will learn how to audit the performance of their marketing function.
Participant titles may include, but are not limited to:
- Brand manager
- Business intelligence manager
- Director business development
- Director of operations
- Financial analyst
- General manager
- Senior marketing manager
- Marketing director
- Marketing manager
- Vice president of marketing
Past Participants Represented:
| Industries |
Nationalities |
| 11% |
|
Chem/Pharm/Bio |
6% |
|
Africa |
| 2% |
|
Communications |
10% |
|
Asia/Pacific |
| 15% |
|
Consumer Products |
31% |
|
Europe |
| 8% |
|
Financial |
13% |
|
Latin America |
| 10% |
|
High Technology |
5% |
|
Middle East |
| 10% |
|
Manufacturing |
35% |
|
North America |
| 6% |
|
Nonprofit Services |
|
|
|
| 13% |
|
Other Services |
|
|
|
| 14% |
|
Professional Services |
|
| 1% |
|
Raw Materials/Energy |
|
| 1% |
|
Real Estate/Construction |
| 2% |
|
Retail Services |
| 7% |
|
Utilities/Telecom |
Participating Companies Have Included:
Amerada Hess Corporation
American Express Company
Apple Computer, Inc.
BAE Systems plc
Cisco Systems, Inc.
Exxon Mobil Corporation
The Gillette Company
Johnson & Johnson
Kohler Co.
Monsanto Company
Motorola, Inc.
Nortel Networks Ltd.
PepsiCo, Inc. |
Pfizer, Inc.
Pitney Bowes, Inc.
Royal Bank of Canada
Sara Lee Corporation
S.C. Johnson & Son, Inc.
Schlumberger Ltd.
Symantec Corporation
Unilever
United Parcel Service, Inc.
Verizon Communications, Inc.
Whirlpool Corporation
Yahoo!, Inc. |
"The program provided the invaluable opportunity to work in small groups with peers from different companies and industries. While discussions revealed that we confront very similar issues, each participant brought a unique perspective. Even though the program has ended, my fellow participants and I have continued to network and bounce ideas off one another. My marketing strategies are now much more effective."
Molly Bell [Executive Vice President of Marketing], PCA Skin, U.S.