Strategic Marketing Management

Meet the Program Faculty

Harvard Business School Executive Education programs are developed and taught by a core faculty of HBS professors who are skilled educators, groundbreaking researchers, and award-winning authors. Faculty leverage their business expertise and field-based research to create new knowledge and enduring concepts that shape the practice of management. The result is a teaching team that exposes participants to multiple perspectives, challenging their thinking on many levels. For more detailed biographies, click on each faculty name.

Core Faculty

    Frank V. Cespedes, MBA Class of 1973 Senior Lecturer of Business Administration. Member of the Entrepreneurial Management Unit; and faculty chair of "Aligning Strategy and Sales."

    Anita Elberse, Associate Professor of Business Administration. Member of the Marketing Unit, and faculty chair of "Strategic Marketing in Entertainment, Media, and Sports."

    John T. Gourville, Albert J. Weatherhead, Jr. Professor of Business Administration. Member of the Marketing Unit; and faculty chair of "Strategic Marketing Management."

    Sunil Gupta, Edward W. Carter Professor of Business Administration. Head of the Marketing Unit; and faculty cochair of "Driving Digital and Social Strategy."

    Leslie K. John, Assistant Professor of Business Administration. Member of the Marketing Unit.

    Vineet Kumar, Assistant Professor of Business Administration. Member of the Marketing Unit.

    Michael I. Norton, Associate Professor of Business Administration and Marvin Bower Fellow. Member of the Marketing Unit.