Your Course of Study
By providing frameworks for competitive strategy development, this program yields an in-depth understanding of both strategy and the strategy development process.
The program curriculum is organized around eight topical areas:
Environmental Scanning
- Competitive forces that drive industry structure
- Forecasting scenarios of industry evolution
Competitive Positioning
- Identifying sources of competitive advantage
- Choosing the competitive scope of industry participation
Economics of Competitive Advantage
- Strategic cost analysis
- Buyer motivation, incentives, and value analysis
Competitor Analyses
- Analyzing competitor goals, assumptions, capabilities, and strategies
- Predicting future behavior of competitors
Sustainable Competitive Advantage
- Irreversible strategic commitment
- Threats to sustaining competitive advantage
Global Industry Presence
- Understanding the dynamics of globalization
- Gaining competitive advantage
Corporate Strategy
- Creating value in the multibusiness enterprise
- Aligning resources, activities, and organizational goals
Important Note – The entire program is conducted with strict confidentiality. All company material is treated as completely private, and reviews and critiques are considered proprietary to the companies involved.
"The program far exceeded my expectations. I found the cases to be very relevant and informative, illustrating real situations from which we could analyze and formulate different strategic approaches. In addition, we were provided with a clear framework for evaluating our own organization. I feel strongly that we now have a better understanding of what is needed to develop an effective competitive strategy."
Gerald W. McKenna [Vice President, Strategic Marketing], Cable One, Inc., U.S.