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GMP is designed to transform accomplished functional leaders into outstanding general managers who can assume new responsibilities.
This program examines the rapid changes and marketing challenges that face business leaders in an increasingly digital and global marketplace.
Focused on creating and sustaining value, this program equips participants with the tools to develop an effective marketing strategy.
This program explores how to manage products and portfolios, manage and market star talent, and respond to advances in digital technology.
This program examines how successful firms drive results by incorporating social and digital platforms into their global business strategy.
Ms. Veronica JiManager, Programs and Client ServicesEmail: harvardchina@hbs.eduTelephone: +86 21 3852 3888Fax: +86 21 3852 3820
This program focuses on effective marketing strategies for building and nurturing customer relationships and for sustaining growth in China.