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This program examines the rapid changes and marketing challenges that face business leaders in an increasingly digital and global marketplace.
This program examines how successful firms drive results by incorporating social and digital platforms into their global business strategy.
GMP is designed to transform accomplished functional leaders into outstanding general managers who can assume new responsibilities.
This program explores how to manage products and portfolios, manage and market star talent, and respond to advances in digital technology.
Focused on creating and sustaining value, this program equips participants with the tools to develop an effective marketing strategy.